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I'm a leadership and CX strategist helping scale-ups, founders, and investors turn churn into growth and teams into trusted engines of delivery. With over 20 years of experience at LinkedIn, PayPal, and Shell, I’ve led global SaaS and customer-facing teams across EMEA, APAC and AMER—driving customer loyalty, reducing churn, and building sustainable revenue growth. Through my Human Culture Lab, I advise scale-ups on how to grow smart, retain clients, and scale trust. I also partner with VCs and PEs to assess leadership potential—ensuring their investments can actually deliver. As an Executive Coach, I support founders and senior leaders to grow with clarity, confidence, and integrity. My leadership approach is rooted in empathy, impact, and high performance. I created the S.C.A.L.E. methodology to help companies grow predictably—by aligning people, purpose, and process from day one. Let’s connect if you're scaling a business and want your customers, culture, and leaders to scale with it.
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