Anthony Kennada

Goldenhour

Founder & CEO

AudiencePlus

Advisor

I founded AudiencePlus to help B2B marketing teams use content in a modern way to build relationships with their audiences. We raised over $12M from tier-one investors including Emergence Capital, and built the industry's first Audience Marketing Platform.

Hopin

* Grew marketing team from 4 to 47 and revenue from $65M to $100M+ ARR in less than one year
* Built Hopin's demand creation engine from 0 to 1 by implementing martech stack and processes
* Defined and activated Hopin's brand strategy, mission, and purpose of 'making the world feel closer'
* Led Hopin's product repositioning from 'virtual events' to 'any-kind-of' event platform
* Launched a global brand awareness campaign including digital and OOH in three global markets
* Hosted the event industry's first hybrid conference called Illuminate

Chief Marketing Officer

Forum Ventures

Advisory Board Member

Front

* Added $10M+ ARR while navigating the unexpected with COVID in 2020.
* Built core marketing team including the recruitment of key departmental VPs.
* Developed new brand strategy to uplevel Front's positioning from shared inbox.
* Co-led the redesign of Front's logo and visual identity and launched new website.
* Launched Front Page (editorial blog) and Heart of Business podcast.

Gainsight

Majority investment from Vista Equity Partners valued Gainsight at $1.1B (2020)

* Founding marketing leader (EE #19) scaling growth from $0M to nearly nine digits of ARR.
* Managing a global team of 60 comprised of core marketers and inside sales professionals.
* Recognized for creating the Customer Success biz imperative, profession and SW category.
* Created Pulse, the CS industry conference (300 attendees in '13 to 5000+ at Moscone in '19).
* Responsible for demand gen, brand & thought leadership, content marketing, PR, events, etc.

Recognized by Forbes as one of the top 100 private cloud companies in the world, Deloitte as one of the fastest growing companies on the Technology Fast 500, Inc. Magazine as one of the Top Companies in America and Best Places to Work, Forbes as one of America’s Most Promising Companies, and by Fortune Magazine as one of 20 Great Workplaces in Tech.

Battery Ventures

Executive In Residence

Symantec

* Led the product team that launched Norton Zone, Symantec's secure online file sharing service.
* Crafted original product spec based on technical interviews with over 100+ SMBs and enterprises.
* Responsible for defining features, roadmap, pricing/packaging, routes to market, etc.
* Partnered with Consumer (Norton) product, marketing and dev teams on product delivery.
* Oversaw the go-to-market approach, partnering with the marketing and sales teams.
* Managed BD strategy to form partnerships that drive adoption of emerging cloud services.
* Spokesperson to internal executive committees, customers, press and analyst community.

Senior Manager, Product Management

LiveOffice, Now a part of Symantec

* Managed OEM relationship with Symantec from contract to acquisition for $115 MM.
* Led cross-functional alignment across global BU's in the Americas, EMEA and APJ.  
* Grew cloud archiving revenue from $0 to ~$5 MM in 15 months of partnership.
* Maintained and enabled downstream partner channel through global Symantec ecosystem.
* Developed and executed Sales/SE enablement programs in regional offices.
* Recognized as "Player of the Quarter" in 2 out of 5 quarters in the role.

Business Development Manager

* Joined the startup early (#37) and experienced high growth and scale to >100 employees.
* Responsible for forging new distribution, integration and marketing partnerships.
* Expanded existing relationships with current strategic partners in the OpenBox portfolio.
* Project managed API integrations with internal and partner technical platform teams.
* Developed go-to-market strategies for net new integration offerings and services.
* Planned, organized and executed Box's first partner conference "Altitude" in May 2010.

Business Development Associate

I’m a B2B marketer trapped in a B2C body. 

I’ve always believed that business brands should feel human. That conviction — that even in B2B, people crave stories, connection, and belonging — has been the red thread of my career.

I began my journey in Silicon Valley during a time of massive change, as software shifted from on-premise to the cloud. That shift gave me a front-row seat to transformation, but it was at Gainsight where the belief truly came alive. Joining as the first head of marketing, we didn’t just grow a company from zero to $100M+ ARR and a $1.1B acquisition — we helped create a category: Customer Success. And we did it by sparking a movement. Content, events, community — the tools of consumer marketing — became the foundation for a new kind of B2B brand. That experience led me to write Category Creation (Wiley, 2019), my attempt to capture in print what it takes to build not just a company, but a movement.

Since then, I’ve worn the CMO hat at Front and Hopin, and stepped into the founder’s seat with AudiencePlus. Those years taught me empathy for what it takes to build something from scratch and gave me an early glimpse into how AI would reshape the world of work and marketing.

Now, I believe we stand on the edge of an even greater shift: from cloud to intelligence. AI will automate the mechanics of marketing, but it cannot replicate what makes us human — authenticity, emotion, creativity, purpose, connection, belonging. I call this Brand Humanity™.

Goldenhour is my way of answering this moment. It’s the culmination of my life’s work — a company built to help founders, CMOs, and brands avoid the sea of sameness by embracing the one thing machines can’t imitate: us. Through media, services, and community, Goldenhour exists to make marketing human again.

We are building software, content, and community to help every company become a media company.

New name. New cover art. New co-host. Same Brand Humanity.

Ten episodes in, we’re evolving our weekly live show into something bigger — and we couldn’t be more excited about where it’s headed.

We started this show because the world of B2B marketing is changing faster than anyone can make sense of.

Playbooks are breaking. Careers are being rewritten. And AI is accelerating everything — except our ability to pause, reflect, and ask what it means to stay human through it all.

The Brand Humanity Show is for B2B founders, CMOs, and operators who want to build brands that stay human in the age of AI — and for the humans behind those brands who want to stay grounded, creative, and whole while the world accelerates around them.

If that’s you, we’d love for you to subscribe and join the conversation on your favorite platform — YouTube, Spotify, Apple Podcasts, wherever you listen.

YouTube:  https://bit.ly/47D7yRf
Spotify:  https://bit.ly/3WFW5ez
Apple Podcast:  https://bit.ly/47Di9LJ

And while you’re here — who should we invite on for future episodes?

I'm a B2C marketer trapped in a B2B body.

I am the co-founder and CEO of AudiencePlus -- building software, content, and community to help every company become a media company.

Prior to founding AudiencePlus, I've served as the CMO of incredible companies like Hopin and Front. I'm most proud of my work as the founding CMO of Gainsight where my team and I are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, we developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.

I published my marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The book debuted as a number one new release on Amazon.

I've previously worked at Box, LiveOffice and Symantec, and serve as an investor, advisor and board member to enterprise software startups around the globe.

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