Monetizely

💫 We Make It Rain 💫

1. Pricing strategy consulting that consistently increases ARR by 20-80%, reduces churn by 10-20% and increases ASPs by 15-40%.
2. Lightweight pricing calculator alternative to any type of CPQ.
3. Highly rated education and training on pricing strategy.
4. 28+ years of combined experience leading SaaS pricing teams.

★★★★★ "Ajit (Monetizely) helped us run a pricing revamp excercise as we were launching some new products. The work was excellent and led us to some key insights on how buyers bought our solution and their true willingess to pay. We've used this to refine our package with great impact. Highly recommend!" -- VP of Revenue, Immunefi

★★★★★ "Ajit is an excellent monetizing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\re-packaging process and came to valuable conclusions as a result." -- VP of Customer Success, Superlegal

★★★★★ "‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing' and has everything I value most:
- A clear and consistent structure, from the importance of positioning (yeap) to the nuances of discounts & offering.
- Great frameworks for building pricing and validating hypotheses, from simple to pro.
- Inspiring interviews and excellent examples with famous names and various niches: ahrefs, Amplitude, Mixpanel Intercom, Oracle and more.

This is a book that can be easily read in one weekend. If your role is involved in Sales Ops, Growth or any Pricing/Revenue Gen activities - I sincerely recommend it. I don't understand how I've lived all these days without knowing about this guide 😀 . Thank you, Ajit Ghuman. It's a treasure." -- COO at Aqua

Co-Founder & COO

First Round Fast Track

Engineering Mentor

Healthians

VP of Engineering

FabAlley

BuildSupply 

I lead a passionate development team here which is working with the sole aim of making a dent in the prop-tech industry. We are one of the fastest growing prop-tech company in India and our dev team makes sure that we retain this competitive edge.

AVP Engineering

Green Apple Solutions Pvt. Ltd.

We are an IT consultancy and solutions provider who specialize in providing Custom Solutions to our clients which suit them to the best of their requirement and interest. Our niche being custom software development, we also endorse Opern Source Implementation and Migration.

Director

Indus Valley Partners

Software Developer for a boutique firm catering to players of the US financial markets.

Software Engineer

I find joy in helping companies create winning Monetization strategies. 

Open to:
- 30min calls on your pricing model issues.
- Short & Longer term consulting projects on pricing.
- Collaborative content creation ideas that drive the topic of Monetization in SaaS forward.

Ever seen this pricing: "1 for $3, 3 for $10"?


Story time

A customer buys three melons separately at $9 total, then mocks the vendor for "losing" a dollar.

But the vendor just smiled. 🧠

Why? Because this "pricing mistake" was actually brilliant psychology at work:

1) It created transaction utility - customers felt smart for "discovering" the better deal

2) It triggered the ego tax - when customers feel clever, they buy MORE

3) It doubled the average transaction value from $4.50 to $9

The customer walked away feeling triumphant... and told all his friends about the "pricing mistake."

Suddenly, the vendor had a word-of-mouth marketing engine driving higher volume purchases.

Smart pricing isn't about being cheapest or most logical.

It's about making customers feel good about their decisions.

The customer thought he won. The vendor actually won. But most importantly - they BOTH felt like they won.

Have you ever "
outsmarted" a pricing strategy that was actually designed that way?

Watch the full breakdown → Link in comments

#PricingStrategy #SaaS #BehavioralEconomics #CustomerPsychology #BusinessGrowth #MarketingPsychology #ValuePerception

Akhil Gupta

Pricing Strategy and Monetization Consultant for High Growth Software Companies

One email. One day. $16 BILLION wiped out. 

In 2011, Netflix made the most expensive pricing mistake in business history.

Their fatal error? Splitting their beloved $10 bundle (streaming + DVDs) into two separate $8 services.

A 60% overnight price increase that sent 800,000 customers fleeing and crashed their stock by 77%.

The fascinating part? Netflix thought they were being TRANSPARENT.

They violated three critical psychological principles:

1. Endowment Effect: Customers felt something was being taken away

2. Loss Aversion: The pain of losing $6 outweighed any logical benefit

3. Bundle Psychology: Breaking apart what customers saw as ONE solution

At Monetizely, we've learned logic doesn't beat psychology in pricing. Humans aren't spreadsheets.

When changing your pricing structure, add new tiers instead of splitting existing ones. And always, ALWAYS test changes with a small segment first.

What's the worst pricing mistake you've seen a company make?

Watch the full breakdown → Link in comments

#SaaS #PricingStrategy #CustomerPsychology #NetflixHistory #StartupLessons #ProductStrategy #BusinessGrowth

Why does ChatGPT cost $20/month while enterprise AI agents cost thousands?

The difference isn't just features - it's fundamental capability. 💡

Chatbots RESPOND. Agentic AI ACTS.

Your customer service chatbot answers questions about returns.

An agentic AI processes the return, updates inventory, sends shipping labels, and follows up with satisfaction surveys.

The math is clear: Basic chatbots cost pennies per interaction while agentic systems run $500-2000 monthly for the same volume.

But here's where pricing psychology flips everything upside down...

Chatbots save hours. Agents eliminate entire job functions.

One financial services company replaced 12 customer service reps with 3 agentic AI agents - saving $400,000 annually.

Smart buyers don't compare chatbot pricing to agentic AI pricing.

They compare total cost of human labor versus total cost of AI automation.

When you can eliminate a $50K salary with a $10K AI solution, premium pricing suddenly makes perfect sense.

Watch the full breakdown → Link in comments

#AI #PricingStrategy #ROICalculation #EnterpriseAI #SaaS #BusinessTransformation #AIAgents

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