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Akshay Kulkarni's Linkedin Analytics

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Akshay Kulkarni

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I'm a results-driven CRM Analyst with expertise in digital marketing, campaign optimization, and customer targeting. I excel in site-merchandising and cross-functional collaboration to drive high-converting traffic. As a CRM Analyst at AJIO - Reliance Retail, I used CRM tools to boost the brand's app and website performance through innovative strategies. By experimenting with various customer segments and analyzing buying behavior, I improved campaign effectiveness and increased conversions. I also enhanced customer engagement and loyalty with lead acquisition and retention programs. As an Executive Site-Merchandiser at Bewakoof Brands Pvt Ltd., I specialized in data analysis, producing reports on CTR, category, PID & URL performance, and campaign heatmaps. I collaborated with cross-functional teams to design campaign pages, working closely with creatives for engaging banners. My contributions to product and engineering led to the successful launch of a user-friendly Gender-Neutral home page, improving the overall user experience. My skills encompass site merchandising, CRM in digital marketing, performance marketing, and campaign management. I am proficient in tools such as Facebook Ads Manager, Google Ads Fundamental, Clevertap, Clarisight, Looker Studio, and MS Office. Beyond my professional pursuits, I am an avid chess player who enjoys exploring new destinations through traveling, trekking, and hiking. These experiences contribute to my holistic approach to problem-solving and creativity in the digital marketing landscape. Let's connect and explore opportunities for collaboration and growth. Feel free to reach out—I'm always excited to connect with fellow professionals and like-minded individuals!

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