MoEngage

Sr. Social Media Strategist (Organic)

Xoxoday

-> Creating, Publishing, and Distributing social media comms and some email campaigns. 

-> Worked in close collaboration with product marketing, customer success, and sales teams to streamline brand communications for various feature updates and campaigns.

-> Co-owned the planning and execution of ‘Employee Appreciation Week’ in the first week of March 2022 - hosted the online event and interviewed the speakers.

-> Created content magnets to drive engagement and leads to the sales funnel.

Assistant Content Marketing Manager

Goodera

-->Creating and delivering a marketing plan for the brand across- website, emails, and social media.
-->Developing and publish content across all marketing channels.
-->Analyzing data to derive insights, formulate reports and make recommendations to stakeholders.
-->Collaborating with corporate sales, experience, and product teams on critical programs.

Marketing Analyst

ARTHISTORY+

Assisted the team with: 
-->Copywriting for Social Media, Youtube, and WhatsApp (Publication channels for their content.)
-->Carried out PR Outreach to multiple publications and newrooms.
-->Strategized, Edited, and Published content on Social Media for the brand.

Marketing Specialist

Unity Infinity Private Limited

--> Developed, implemented, and tracked email marketing, social media, and events for the brand and it's sub-brands. 
-->Analyzed and report on the performance and efficiency of campaigns.
-->Conducted competitor research and analyzed trends to identify new marketing opportunities.
-->Strategized and created multiple marketing collaterals such as sales collaterals, magazine advertisements, banners and hoardings, social media content for the brand as well as its sub-brands.
-->Wrote, proofread, and edited creative and technical content across different mediums
-->Worked with external agencies and vendors to execute marketing programs

-->Assisted the team with revamping the website content, migrating to WordPress, placing website analytics tools, writing blogs, copywriting as well as designing social media content.

Intern

Zhiffy

Branding 
| Revamped brand logo. Designed standard template for social media. Brand palette. |  

Social Media 
| Created unpaid campaigns (Graphic Design +Copywriting) . Strategy |

Website UI and Content 
|Created templates for UI during early stages  of development. Website content.|

SEO
| Keywords Research , Title + meta tags standards for products, Yoast SEO|

Marketing Executive

Forennte Tuckshop

Business Analytics
1. Understanding customer buying behavior and mapping customer satisfaction to enhance sales.
2. Compilation, analysis, and visualization of CSAT, sales and billing data.
3. Descriptive and Predictive analysis of Customer Behaviour. 
4. Competitive analysis of other boulangeries and patisseries in the city.

Internship

TransLang Ways Solutions Private Limited

Business Development Internship.
Work included - 
1. Management of B2B and B2C customers globally. 
2.  Email Marketing.
3. Lead Generation.

Elevate'17 

Gained exposure and experience in Merchandise Designing, Branding and Printed Media.

Graphic Designer

TEDxPICT

Head of Department : Partnerships and Finance

Global Social Media Strategist @MoEngage | Living the Insights-Led State of Mind

Disclaimer:

I am a curious and passionate social media manager hacking social algorithms with out-of-the-box thinking and a little sass for B2B SaaS. 

I create, publish, and distribute engaging and relevant content for various audiences and channels.

Outside of my professional life, I enjoy playing basketball, learning to play piano, and hosting scrumptious dinner parties. I believe that these activities help me balance my work and personal life, and also inspire me to be more creative in all my endeavors.

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