Rula

Lead Product Manager

Women Defining AI

Women Defining AI (WDAI) is a community for women to share, learn, experiment with AI & flipping the script on women representation in STEM.

Member

Reforge

Building and growing the supply side of Reforge's marketplace - our expert community, courses, and work artifacts.

Director, Strategy and Operations, Marketplace Supply

Built and scaled Reforge’s Content Strategy and Operations Team
- Led teams that designed and developed Reforge's flagship courses
- Built and scaled cross-functional content engine to reliably and repeatably deliver high NPS programs
-  Designed and launched content features to grow WAU and retention.

Director, Insights 

Owned audience expansion strategy, course positioning, demand generation and go-to-market strategy for 20+ program portfolio.  
- Launched Reforge’s marketing and engineering audiences 
- Executed end-to-end research for 15+ programs across discovery interviews, NPS surveys, usability testing and market analysis

Group Strategy Lead

Product Development and Strategy Lead

McKinsey & Company

Defining and implementing growth strategy for D2C and enterprise clients in tech, banking, healthcare & auto in US, India and South-East Asia

Associate

Summer Associate

Growthstory

Growthstory is an entrepreneurship platform which founds, promotes, funds and mentors startups in consumer technology, e-commerce and education. Key portfolio companies include TutorVista (Acquired by Pearson), Portea Medical, BigBasket, Bluestone and Marketics (and more) 

Role: Identify business opportunities, define products and business plans, assemble teams and work with teams to launch products

Entrepreneur in Residence

Zynga

* APM on the largest social game launched from India. Post-launch, implemented many strategies to improve retention and curb-player drop-offs. Grew game to >1mn DAU. 
* Analyzed feature performance and A/B tests; regularly presented results to senior executives and product leaders 
* Developed quarterly revenue strategy and forecasts and managed daily revenues for India’s largest social game 
* Designed and launched a number of features including special deals, in-game events, new game play mechanics and improvements to user experience
* Owned, designed and launched the largest feature of Q3-Q4 2013 that increased revenue on launch and shifted the baseline of revenue.

Key Skills: 

* Extracting, managing and analyzing massive data sets using SQL, R and MS Excel to deliver actionable recommendations 
* Writing product specifications and working with development and design teams to launch products and features 
* Translate high-level strategy into defined goals and product roadmap

Product Management

•  Structured and solved complex business problems that informed studio strategy and decision making 
• Analyzed revenue and payer behavior to control a 15% QoQ revenue decline and grew game’s revenue by >3% 
• Analyzed and recommended changes to Zynga’s best subscriptions program which led to a 15% rise in adoption 
• Led the analytics transition of a top 5 game and set up the framework for reporting and analysis in Studio 
• Led, trained and mentored an analytics team of 5 at Studio I, who are now indispensable in their respective teams 
• Spearheaded dashboard, reporting and post-launch analytics for a game from pre-launch to growth stage 
• Designed and delivered the analytics training program across PM, design and engineering. 
• Defined key metrics to monitor health of a game and created dashboards and reports to track the metrics

Analytics

SigFig

• Data Analytics  - Extracted and Analyzed data to create meaningful press articles and user-focused insights from our $16bn assets using SQL and Microsoft Excel.
• Product Management– Conceptualized and co-created the brokerage recommendation feature
• Marketing – Led the marketing initiative for mobile apps, leading to a hit rate of over 100,000 downloads.

Data Analyst, Product Management

ASEANpreneurs Youth Leaders Network

- Led a team of 4 to create fundraising pitches, reach out to organizations and forge partnerships. 
- Raised over SGD 100,000 for organizing events and lead network expansion initiatives 
- Organized the ASEANpreneurs Youth Leaders' Exchange in Jakarta, Indonesia which brought together 50 young entrepreneurial leaders across the 10 ASEAN countries

Sponsorship Director

Chakpak Media Pvt Ltd

• Put together a content syndication strategy
• Identified gaps in Chakpak and potential partner’s offerings to create a win-win situation
• Implemented processes to improve quality of content, recruited content developers and a content manager                                    
• Was solely responsible for and initiated a high-impact viral     campaign on Facebook and  Twitter

Content Manager

Marketplace Strategy and Growth | Building and Scaling Teams

I love solving complex cross-functional problems, designing and growing orgs. and working on zero-to-one initiatives at early and growth stage startups.

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