Lässig GmbH

Paidi Möbel GmbH

CEO (Vorsitzende der Geschäftsführung)

Heinrich Geuther Kindermöbel und –geräte GmbH & Co. KG

Lead the strategy and growth of the Heinrich Geuther Kindermöbel und –geräte GmbH & Co. KG

General Manager (Prokurist) Heinrich Geuther Kindermöbel und –geräte GmbH & Co. KG

CYBEX

General management of Cybex Sport Goods:  create the strategy and bring to life a new global business field from scratch. Accelerate the company's global structural transformation by setting the benchmark for a matrix organization. 

• Brand & Marketing: define the Cybex Sport Goods consumer proposition, story telling, marketing agenda.
• Product creation & line management: define product innovation plan.
• Distribution, business management: create global omnichannel distribution strategy for Cybex Sport Goods. Management of the category P&L.
• Organization Design and Team Management: Design the cross-functional Cybex Sport Goods organization. Hire, lead and develop the team.

VP Sport Goods

Self Employed

Freelance consulting. 
Focusing on business and retail development as well as brand communication for international lifestyle companies.

Strategy Consultant

Nike

- Create and lead the strategy for the newly created Nike Womens Offense: based on consumer insights and market potential, define the vision of success and the path for growth of the Nike business targeted to women. 
- Create necessary processes & team responsibilities across the matrix (Sales, Marketing, Retail, Finance, HR).

Nike Womens GM - AGS

- Develop and drive the Sportswear brand vision: maximize business growth by accelerating consumer demand and brand relevance.
- Create and lead the implementation of yearly/seasonal marketing plans X-functionally (PR, Digital, Event, on/offline Retail).
- Drive category marketing budget process & lead the NSW X-functional Marketing team.

Nike Sportswear Marketing Director

- Create and lead retail marketing strategy for Germany, Austria and Switzerland
- Work together with Brand and Commerce team to reach marketing and financial goals ; Manage retail marketing budget.
- Lead conception and operations for new space opening (from Flagship to SIS)
- Manage 30+ HC team

Retail Brand Director

- Drive business development by leading the key city strategy and execution, identifying key market opportunities, prioritizing strategic investments and ensuring long term commercial growth.
- Provide project management leadership for all new shop executions collaborating with a 
xfunctional team prior and post implementation.
- Manage Assortment Planning Team: increase ROI through optimized assortment planning process.

Marketplace Transformation Director

- Drive local merchandise strategy to generate business growth, raise assortment efficiency and enhance category & consumer experience (incl. creation of market differentiation strategies, distribution & product rollout plans incl. NOS management).
- Collaborate with Sales and Marketing teams to ensure flawless seasonal planning, product launches and in-season management.
- Set up, monitor & improve financial KPIs (net revenues/profitability, pricing structure and forecasting).
- Monitoring of market & consumer trends. Deliver input to the Global Product and Merchandising teams on local needs and commercial opportunities.
- Lead and develop the Merchandising Team (5+ HC).

Snr Merchandiser / Interim Merchandising Director

adidas

- Responsible for Originals product marketing strategy for European key accounts (Footlocker Europe, JD, Courir, JJB..)
- Management of the product go-to-market plans for the accounts. Close collaboration with country merchandising and commercial teams.
- Analyse of product, consumer and competitive trends in the relevant markets
- Creation and implementation of account dedicated holistic concepts 
- Management of Product Manager Team for SMUs 
- Process Management : support the Design and Development departments in improving the product creation efficiency
- Initiation and coordination of special projects for the account, with involvement of third parties

Product Marketing adidas Originals

- Responsible for UK (ie JJB), French (ie Go Sport, Intersport, etc) & Spanish (ie ECI) Accounts
- Interface between countries Account Marketing teams and global HQ. 
- Optimisation of the SMU ranges (range size, efficiency, margins, net sales)
- Responsible for the briefing of products to Design, Project Management and Global Operations.

Product Manager SMUs

Esprit

- Launch of the Kids line in France (opening of 60 Galeries Lafayettes SIS, franchises and exclusive retailers)
- Product range management for the French market as well as input to HQ (Germany) on local product needs

Kids Category / Sales Manager

- In charge of Department Stores
- Management of over 160 SIS

Key Account Executive

I am an experienced versatile enterprise leader with international experience among world-leading consumer goods brands.
I love to bring fresh thinking, accelerate transformation & optimize potential. 


Specialties & skills:
- Business strategy
- Marketing strategy
- Brand strategy
- Business development
- Sales strategy
- Marketplace management
- Team development
- Organisation design
- Consumer marketing
- Wholesales, DTC
- Merchandising, Pricing, Assortment strategy
- Strategic thinking
- Analytical skills
- Highly communicative
- Influencing

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