Red Rocks Credit Union

•	Plan, direct, coordinate, and oversee all marketing and business development in the organization, ensuring an efficient tech stack, productive campaigns, products, and pricing through a data-driven approach that aligns with business strategy and fits target markets. 
•	Lead and manage a high-performing team focused on growth and the digital member experience.
•	Design, implement, and proactively monitor efficient marketing technologies, including marketing automation.
•	Make recommendations on pricing, placement, and products to increase market share in line with strategic business objectives and leverage data to propose, develop, implement, and report on key marketing actions.
•	Manage and ensure the consistency of the brand in all communications and advertising, including the digital journey.
•	Drive development, evaluations, and reporting on traditional and digital marketing efforts, ensuring consistent and optimized experience across the member journey and return on investment.
•	Partner with a variety of agencies, media partners, and cross-functional teams in driving business objectives.

Vice President of Marketing

On Tap Credit Union

•	Collaborated with marketing agency partners and internal marketing team to deliver on all marketing campaigns from print to digital, including social media, public relations, and email marketing.
•	Led deep dives into reporting, specifically understanding the membership needs to align product offerings, rates, and benefits to being part of On Tap. 
•	Managed an annual budget valued at $550,000 for all marketing, business development, SEGs, and community relations. 
•	Played a key role in the Digital Growth Institute’s marketing program to expand a personal digital marketing skillset which has allowed for growth in CRM systems, including HubSpot. 

Notable achievements while in the position have included:
-	Strategized with the VP of Business Development and Marketing on a brand affinity project, including focus groups, rewriting copy, and providing best practices. 
-	Streamlined systems and processes in the marketing department and reduced workloads by 15% using the 90-day sprint model. 
-	Co-managed a new internal communications system for 65+ employees, which included creating brand-level service level agreements (SLAs) and managing all materials, including the rollout strategy.
-	Recipient of the 2022 “Diamond Awards for Marketing Excellence” from the Credit Union National Association (CUNA) for a community project to support local breweries. 
-	Recipient of the 2021 “Rising Star Award” from CUNA for the execution and development of using strategic marketing tactics to support local businesses, members, and the community during COVID.

Director of Marketing, Marketing Manager

RE/MAX

•	Developed, implemented, and measured strategic marketing campaigns (digital, print, broadcast, online) and worked to build the brand/exceeding customer expectations while reporting to the Brand Director.
•	Provided wide-ranging internal marketing agency support to 200+ corporate staff in Business Growth, RE/MAX University, Global Operations, Broker and Agent Events, and a newly acquired web development company (Booj).

Notable achievements while in the position included:
-	Co-designed and launched a new marketing operating model from an inefficient, reactive approach to a streamlined, automated, priority-driven approach that reduced marketing workload by 10%.
-	Created and launched “Tuesdays with MarCom,” a weekly internal email and video communications platform that communicated brand priorities and upcoming projects with a 71% open/view rate while guiding corporate staff in delivering high-value services to franchisees.
-	Led the strategy, development, and execution of “Project Phoenix,” a digital marketing initiative designed to retain customers against the challenge of discount online real estate services for the project recognized as a best practice in A/B testing in mid-sized markets and resulted in a 250% increase in lead generation.
-	Recipient of the “Top Dog” award, a peer-nominated recognition for industrious work effort and collaboration.
-	Promoted within 16 months of hire based on performance within the Brand Manager role.

Senior Brand Manager, Brand Manager

Qdoba Restaurant Corporation

•	Served as a strategic business partner to 43 district operations leaders within the Midwest markets, driving the development and execution of marketing initiatives while reporting to the Senior Marketing Manager.
•	Managed an annual budget valued at $750,000 for marketing, sponsorship, and community relations. 
•	Provided the region's RDO and other Operations leadership with the marketing tools, materials, and training necessary to successfully execute national promotions and locally focused marketing efforts. 

Notable achievements while in the position included:
-	Promoted into a marketing management role based on performance in the previous position. 
-	Supported 12 new store openings in one year, achieving defined sales goals in the first 17 weeks of operations.
-	Turned around sales in underperforming corporate stores by >5% through successful direct mail campaigns focused on business catering sales with a 58% response rate.

Regional Marketing Manager

•	Partnered with a local PR agency to reinvigorate the brand in the Kansas City, MO market, replacing failed franchises with well-managed corporate stores. 
•	Created and implemented marketing processes, training programs, tools, and checklists to ensure effective store launches.

Notable achievements while in the position included:
-	Promoted based on performance to support the market launch of 10+ new corporate restaurants per year.

Brand Specialist - New Markets

•	Selected to design, implement, and report on community awareness programs in 100+ markets nationwide while reporting to the Brand Marketing and PR Manager.
•	Tracked fundraising, charitable contribution, and food donation expenses with an annual budget of $40,000.

Notable achievements while in the position included:
-	Created and implemented streamlined community relations processes and systems, training 300+ restaurant managers.
-	Recognized for building media relations, turning around community perception, and increasing sales by 2-3%.

Community Relations Specialist

I am a master’s educated marketing management professional with extensive experience providing the leadership and direction needed to drive the achievement of key organizational marketing goals and objectives. I can develop and execute strategy designed to effectively market and communicate the organization's value proposition while working to maximize brand awareness and sales. In addition, I bring proven strength in building and maintaining professional relationships with strategic business partners and marketing stakeholders based on the effectiveness of the leadership and solutions provided. 

I am continually recognized for the ability to deliver impactful results while leading in fast-paced, highly competitive business environments.

Areas of Expertise Include:
Business Solutions • Organizational Marketing Leadership • Revenue Generation
Brand Management & Awareness • Media & Public Relations • Budget Planning & Management
Staff Management • Marketing Program Management • Strategic Business Partnerships
Integrated Marketing Campaigns • New Business Development • Strategy & Execution
Marketing Communications • Competitive Analysis • Digital Marketing Practices

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