Alan Berkson's Linkedin Analytics

I help founders and executive teams figure out what business they’re really in—and then tell a story the market can’t ignore. If you're struggling to explain what you do, who it's for, or why it matters... That’s where I come in. 📬 I publish The Narrative Intel—a weekly newsletter on messaging clarity, corporate storytelling, and go-to-market strategy. It’s where you’ll find my latest thinking, frameworks, and field-tested advice. [Link in profile.] I specialize in: • Messaging clarity & narrative strategy • Go-to-market positioning • Thought leadership & storytelling • Analyst relations (Gartner, Forrester, etc.) • Coaching for key employees & execs I’ve worked across B2B, B2C, non-profits, NGOs, and especially startups. At Freshworks, I joined early and helped scale from $1M to $500M+ ARR and IPO—leading community, analyst relations, and thought leadership. Now, I advise early-stage startups and international founders on how to stand out in US markets. I’m also an LP in Neon, a seed-stage fund backing Indian startups. What’s interesting to me: • Seed-stage teams turning technical insight into commercial resonance • Post-Series A founders ready to level up their story & brand authority • Collaborations on content, community, or analyst strategy • Smart conversations over coffee (virtual or otherwise) Before all this, I spent 20+ years in IT and helped pioneer the MSP model. I also helped co-create the Corporate Narrative framework—adapting Hollywood storyworld techniques for brand strategy. And yes, I consider myself one of the world's oldest digital natives.