The Content Pool

Create exceptional customer experiences by leveraging your largest hidden asset – Your Content

Offering a range of content-focused services as outlined in our four-pillar framework:
 - Content Strategy
 - Content Creation
 - Content Operations
 - Content Technology

Founder / Chief Content Officer

CMSWire

Contribute monthly articles on subjects including Customer Experience, Digital Transformation, and Content Strategy.

Columnist

freelance editor/writer

BUSINESS BOOKS
 - CX Trinity: Customers, Content, Context (2021)
 - The Content Pool: Leveraging Your Company’s Largest Hidden Asset (2012)
 - WIKI: Grow Your Own for Fun and Profit (2010)

Full bibliography at https://alanjporter.wordpress.com/bibliography/

Writer / Editor

Hyland

Part of the senior leadership team working with UX design, content, web content management, digital asset management, and front and back-end developers to design and stand-up complete enterprise website rebuild.

Created foundational architecture for multi-channel delivery of marketing content. 

Rationalized enterprise-wide taxonomy. 

Developed a business-driven translation strategy.

Principal Content Architect

(Nuxeo was acquired by Hyland Software in April 2021.)

Owned product marketing plan for cloud-native digital asset management platform. 	

Defined and launched a new market segment for the solution resulting in engagement with Global 100 brands. 
	
Used analytics to create compelling go-to-market content including product sheets, solution briefs, whitepapers, videos, blogs, webinars, events, and a podcast.

Briefed and worked with analysts and partners to position the company as an industry thought leader through events, third-party publications, and speaking engagements to build awareness.

Director of Product Marketing (Nuxeo DAM)

Simple [A]

Providing strategic business consulting to executive team and selected clients.

Senior Advisor

Senior executive with full P&L responsibility for the Content Intelligence Strategy practice. Built practice from the ground up to a seven-figure revenue contributor.

 Project managed a cross-organizational team including marketing, sales, professional services, UX design, and software development to deliver digital transformation projects at Fortune 500 companies across a wide variety of industry sectors. 

Developed documentation and related standardized processes and playbooks in order to drive efficiencies and scale the engagement process.
 
Developed industry thought-leadership content marketing assets.

Head of Content Intelligence Strategy

OpenText

Focused on promoting the value of the good customer experience and the strategic value of content in making that happen.

Owned the product marketing plan and messaging around the customer experience suite of products that included a mix of traditional and cloud-based products.

Drove competitive analysis efforts, while working with creative marketing, sales, training, content, campaigns, and events to identify product differentiation.

Senior Solutions Marketing Manager

Caterpillar Inc.

Led the digital engagement team that implemented and managed the enterprise content management system.

Created foundational architecture for multi-channel delivery of marketing content. Developed analytics-driven content localization strategy.

Worked on UX design projects related to new corporate website, eCommerce, and interactive technical manual solutions.

Led the development of photo-realistic product models from engineering data for use on multiple digital channels.

Content Marketing Manager

Leading the development of consulting processes, tools, and solutions for PTC's global services organization aligned to Service Lifecycle Management with a focus on Manufacturing and the Federal, Aerospace & Defence industries.

Principal Consultant

Quadralay Corporation

Responsible for sales, marketing, technical documentation, and customer service. Moved the company to an online marketing strategy increasing visibility and industry awareness. 

Worked with the engineering team to lead UX design during the rebuild and rebrand of the core publishing software platform.

Spearheaded drive for transparency and customer participation. 

Developed new channel partner program for overseas markets. Established technology and business partner relationships with companies with synergistic solutions and services.

VP - Operations

MessageOne

Act as main customer focus point and manage remote project team to implement mission critical disaster recovery systems.

Senior Customer Advocate

(Evergreen Assurance was acquired by MessageOne)

Define strategic marketing policy in support of Disaster Recovery solution. Involved development of marketing collateral, trade show strategy, all customer facing documentation (training, release notes etc.). Cross functional liaison between engineering, sales and marketing.

Director -  Implementation Services (Evergreen)

An industry thought leader and catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, introducing operational improvements, and driving business value.

Held senior leadership roles in Content Operations, Product Marketing, and Customer Experience.

Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.

"You have answers in situations where others only have questions."

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