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Every interest/experience I've ever had (advertising, music, film, product development, teaching) rely on one shared necessity, one goal – understanding people. And every day, I make & test my progress towards that goal, as a strategist. But qual/quant data, presentation slides, and comms frameworks don't mean much without curiosity, storytelling, communicating well, and understanding people. And if you're still reading, maybe you're just like me or looking for someone like me. I also have years of advertising experience in telecommunications and CPG (cold & flu, pain, and VMS) categories & skills including: 💼 Competitive Audit/Messaging Analysis 💼 Qualitative & Quantitative Research Analysis & Finding Insights 💼 Strategic Planning & Problem-Solving 💼 Integrated Agency Team (IAT) partnership 💼 Brand Stewardship 💼 360 End-to-End Campaign Management (TV/OLV/CTV/Digital/Social)
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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