McCann New York

Account: Reckitt (CPG)- 5 brands: Mucinex, Neuriva, Airborne, Biofreeze, Delsym 

Strategic Partnership
→ Collaborate with lead strategists on creative briefs, building the strategic narrative around consumer, category, and culture insights to brief in the creative team
→ Completed a cross-category brand positioning audit shared with clients to inform the repositioning of Mucinex’s flagship product line, 12-Hour
→ Developed a custom, centralized competitive reporting system for the Reckitt portfolio to keep teams up to speed on the competitive landscape
→ Collaborated with lead strategists on a 3C’s deep dive for Reckitt’s largest brand, informing the agency’s strategic POV, eventually presented to our most senior client
→ With knowledge of GWI, Statista, WARC, and Mintel

Internal & External Stakeholder Management
→ Led production several workstreams including the first Reckitt Health TikTok social filter and its media roll-out plan as primary point of contact for McCann’s innovation production team, creative team, brand & social strategy teams.
→ Disseminate meeting recaps/feedback to brand managers and internal creative/strategy/production teams
→ Voice and clarify client feedback to the creative, strategy, and production teams
→ Coordinate with business affairs and finance departments on client billing
→ Lead weekly communication with other agency (IAT) partners, monitoring progress across over ten 360-campaigns
→ Own the legal and network clearance process, liaising with both departments to gather feedback and find solutions to address concerns with internal teams and our client brand managers

Admin
→ Coordinate and facilitate internal and client meetings
→ Maintain account/project status reports
→ Co-own management of client billing + opening SWOs/job numbers, monitoring jobs
→ Digital Asset Management: upload all final assets to internal Sharepoint and client’s DAM system

Account Executive

Account: Verizon (5G/Brand + Wireless), Reckitt (Mucinex, Neuriva, Airborne, BioFreeze, Delsym)

→ Oversaw all junior account staff as the lead of competitive reporting process for McCann's largest account, Verizon. 
→ Optimized weekly regular competitive reporting system and management of competitive library.
→ Led TV, OLV, CTV, FEP, and social trafficking, including network and legal clearance for McCann's largest account (telecomm), and across 5 brands on the Reckitt account (CPG).
→ Own integrated agency team (IAT) weekly status meetings, manage deliverable trackers and production billing/annual budgets

Assistant Account Executive

One Hundred Black Men

Strategize & optimize curriculum, programming and initiatives for the OHBM middle school afterschool program

Education Committee | Collegiate Member

HIVE DIVERSITY

• Conducted market research on the competitive landscape for campus-based ambassador programs across the US, presented insights to inform HIVE’s corporate social media strategy & campus presence
• Earned certifications in Google Analytics, Google Ads, and Canva 
•	Developed and pitched additive marketing strategies and content to engage student users once on HIVE’s platform 
• Analyzed and reported on corporate messaging of selected companies, with emphasis on such within the space of diversity and inclusion

Marketing Communications Intern, Business Development Intern

McCain Institute Marketing Internship Program

•	Oversaw and compiled departmental contributions and deliverables for a student-run advertising agency, developed as part of the Johns Hopkins Advertising & IMC course in partnership with EdVenture Partners and the McCain Institute
•	Developed a campaign focused on inclusivity to address hate-based violence on college campuses
•	Provided content, advised on format, edited and produced the agency’s campaign briefings and final client presentation
•	Completed training and received formal IRB certification for conducting and utilizing market research

Reports and Presentations Co-Manager 

•	Capstone Project: A Business Plan presented to program leads as a "Shark Tank" pitch
•	Selected to attend the OHBM 38th Anniversary Gala
•	Complete a hybrid curriculum of college academia & process, entrepreneurship, and corporate careers
•	Sharpen leadership and team-building skills
•	Build capacity for diverse business and community leadership

Junior 100 Scholar

Every interest/experience I've ever had (advertising, music, film, product development, teaching) rely on one shared necessity, one goal – understanding people. 

And every day, I make & test my progress towards that goal, as a strategist. But qual/quant data, presentation slides, and comms frameworks don't mean much without curiosity, storytelling, communicating well, and understanding people. And if you're still reading, maybe you're just like me or looking for someone like me. 

I also have years of advertising experience in telecommunications and CPG (cold & flu, pain, and VMS) categories & skills including:

	💼  Competitive Audit/Messaging Analysis
	💼  Qualitative & Quantitative Research Analysis & Finding Insights
	💼  Strategic Planning & Problem-Solving
	💼  Integrated Agency Team (IAT) partnership
	💼  Brand Stewardship
	💼  360 End-to-End Campaign Management (TV/OLV/CTV/Digital/Social)

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