McCann New York

Account: Verizon (5G/Brand + Wireless), Reckitt (Mucinex, Neuriva, Airborne, BioFreeze, Delsym)

• Lead TV, digital (OLV), and social trafficking processes, including network and legal clearance for Verizon Wireless and Reckitt accounts, across 5 brands
• Lead social workstreams across multiple Reckitt brands, owning cross-departmental and external communications
• Lead competitive process, oversee AAEs & AEs in regular competitive reporting and manage competitive library 
• Own integrated agency team status meetings, manage deliverable trackers and production billing/annual budgets
• Own external communications and the deliverables tracking process for ad trafficking (TV, online video, social)
• Maintain monthly/annual production budgets, open and monitor production jobs, and develop and manage financial estimates
• Manage creative and competitive library and oversee TV network and legal clearance processes for creative scripts

Assistant Account Executive

Brynn Marketing

•Provide over 60 clients with 1-on-1 educational support organizing/optimizing marketing efforts (content production, production distribution, paid advertising, etc.)
• Diagnose problems and advise on controlling cash flow, content strategy, and resources for data analytics.
•Utilize social listening to inform content pillars, comms planning, and community management to generate leads.
• Analyze KPIs of content performance and digital media trends to identify market penetration opportunities.
• Create & edit short form video that drives average weekly traffic of 50,000 impressions.

Marketing Strategy Consultant

HIVE DIVERSITY

• Conducted market research on the competitive landscape for campus-based ambassador programs across the US, presented insights to inform HIVE’s corporate social media strategy & campus presence
• Earned certifications in Google Analytics, Google Ads, and Canva 
•	Developed and pitched additive marketing strategies and content to engage student users once on HIVE’s platform 
• Analyzed and reported on corporate messaging of selected companies, with emphasis on such within the space of diversity and inclusion

Marketing Communications Intern, Business Development Intern

McCain Institute Marketing Internship Program

•	Oversaw and compiled departmental contributions and deliverables for a student-run advertising agency, developed as part of the Johns Hopkins Advertising & IMC course in partnership with EdVenture Partners and the McCain Institute
•	Developed a campaign focused on inclusivity to address hate-based violence on college campuses
•	Provided content, advised on format, edited and produced the agency’s campaign briefings and final client presentation
•	Completed training and received formal IRB certification for conducting and utilizing market research

Reports and Presentations Co-Manager 

Hi, I’m Alanya! (pronounced UHᐧLAWNᐧYUH).

I’m a Junior Account Executive with a people-oriented perspective on marketing and a love for strategy :) . I have experience in:


👩🏾‍💻 BUSINESS LEADERSHIP: 
	💼  Client Relations 
	💼  Strategic Communications
	💼  Cross-Functional Agency Collaboration
	💼  Ad Trafficking
	💼  Competitive Audits



👩🏾‍💻 MARKETING OPERATIONS: 
	💼 OKRs
	💼  Social Media Management
	💼  Facebook Advertising
	💼  Budget Management
	💼  Data Analytics
	💼  Project Management


👩🏾‍💻 CONSULTING
	💼  Market Research
	💼  Client-Facing Experience
	💼 Problem-Solving
	💼 Analytical Thinking
	
	

SUPERPOWERS:
	🖋 Attention To Detail
	🖋 Time Management
	🖋 Innovative/Creative Thinking
	🖋  Written Communication
	🖋  Verbal Communication
	🖋  Organization
	🖋  Cross-functional Collaboration
	🖋  Leadership
	🖋  Adaptability
	🖋  Problem-Solving

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