The Artesian Group

Providing Board Advisory, Sales, Partnerships, Marketing and Customer Success leadership services to SaaS businesses in the AI enabled Martech, Fintech, Data & Analytics and Cybersecurity domains.

Services include: fundraising, executive coaching, international expansion, product market fit assessment, growth & partner strategy + execution, playbook development, sales methodology selection + implementation, ICP and IPP definition, strategic account and deal reviews.

GTM Leader, Board Advisor

Pavilion

Founding Executive Member then Middle East Chapter Head.
Pavilion is the world's largest professional development platform for GTM leaders, helping them unlock and achieve their professional potential. We provide peer-to-peer connection, structured training with 50+ courses and schools through Pavilion University, and career resources to help individuals and teams get where they want to go.

Chapter Head Middle East

Tealium

Tasked with re-engineering the META partnerships business initially and then the business unit as a whole to execute in harmony with the company's Go To Market strategy with particular focus on selling into globally defined ICP, multi-year agreements and increasing ACV by >2X

Vice President Middle East Turkey and Africa

Infinigate Group

I worked for Nuvias Group, subsequently acquired by Infinigate Group.
Nuvias Group Operating Board member responsible for identifying acquisition targets, partnerships and alliances, compliance with Group operational standards and the launch of the Nuvias Cybersecurity, Advanced Networking and Unified Comms Practices. Portfolio vendors included Juniper, Nokia, Mimecast, Infocyte, Onespan, NCipher, HID Global and Lifesize.

Operating Board Member, Vice President and GM META & APAC

Ascential

Stylesight was acquired by Ascential plc, owner of the Cannes Lions International Creative Festival.
We quickly built an organisation comprising management team, direct sales, customer service, advisory, marketing and support functions for across the Geo. We developed and executed a channel strategy for Mainland China, Japan, South Korea, Taiwan, Singapore and India. Post acquisition, I was retained to support the integration of Stylesight with the acquirer.

Senior Vice President APJ & CEEMEA Stylesight/WGSN

Intralinks

We rebuilt and executed efficiently to contribute to a successful IPO in 2010 trading on NYSE as IL

Built a team and business across EMEA and SAARC with direct and channel routes to market with enterprise and volume lines of business.

Vice President

Commvault

We grew Commvault to enable an IPO in 2006 trading on NASDAQ as CVLT 

Held various sales leadership roles as part of the EMEA executive team as we built the team whilst building direct and multi-tier channels. Post IPO, I held the joint role of MD EMEA/APJ Sales Ops & Strategy + MD Western Europe & Africa

Managing Director EMEA West + MD Sales Operations & Strategy EMEA/APJ

Veritas Technologies LLC

Led the sales team in Scotland, Ireland and Northern England and managed Royal Bank of Scotland Group and National Australia Group until headhunted by CommVault.

District Manager

Fujitsu Global

Worked for ICL, a division of Fujitsu mainly selling large desktop lifecycle management and technology refresh solutions to Large Enterprises in Financial Services eg Royal Bank of Scotland, Standard Life and Halifax Bank of Scotland

Business Development

A Different Kind Of 2026 Kick-off.......

Last night we hosted a "sell-out" for our Pavilion Middle East 2026 Tee-off event at Topgolf Dubai. And yes, we chose to "Tee-off" rather than "Kick-off" — though I can’t promise the quality of the golf always matched the quality of the conversation.

We started the evening with a panel discussion featuring three true industry veterans: Martin Brown, Werno Gevers and Alex Shelton

It wasn't just high-level theory. We got into the weeds on what it actually means to lead in the modern GTM era. We covered the full spectrum:

⛳ The specific character traits required to thrive at different growth stages (from "Zero-to-One" startups to $100m ARR+ enterprises).
⛳ How to effectively engage with leadership and navigate a competitive job search.
⛳ The very real nuances of doing business in the Middle East, with a specific focus on Saudi Arabia.

The audience — a mix of our Executive and Associate members — didn't hold back, throwing in some challenging supplementary questions that kept the panel on their toes and taking full advantage of having access to these senior executives in this unique environment.

As always, if you want the real "diamonds" — the candid, off-the-record insights these executives shared — you simply have to be there -  be part of the conversation.

So, if you're looking to be part of this powerful global community of over 10,000 GTM executives, send me a DM.

.....and for the record Team #Revops won! 🏆 despite Teams #CustomerSuccess, #Revenue, #Marketing, #Partnerships and #AIGTM chasing them down in a new #Team (W.I.P) format that allowed us to mingle together throughout the evening. Thanks to Arlene and Prince at Topgolf Dubai for making it so!

It was great to see such a locally based, but hugely cosmopolitan representation in the room last night: 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇿🇦 🇺🇸 🇮🇳 🇫🇷 🇧🇷 🇦🇺 🇮🇹 🇷🇺 🇨🇦 🇩🇰

Going forward, while our international and executive/associate mix is strong, we have a clear objective to improve the diversity of our local chapter in The Middle East

We would really like to see more Women of Pavilion from The Middle East represented.

So if you're a female in a GTM leadership role in #TheMiddleEast and want to be part of this community, please DM Anchin directly for  details.

Thank you to everyone who made it a memorable night. Fore! 🏌‍♂️ 🏆 

Next on the calendar is our Exclusive Quarterly #Executive Dinner at Grosvenor House, a Luxury Collection Hotel, Dubai on Tuesday 10th Feb, DM me for details if you're interested in attending.......

#Pavilion #GTM #Leadership #DubaiBusiness #ScaleUp #WomenInTech #ExecutiveNetwork #SalesLeadership #MiddleEastBusiness #TopGolfDubai  #SaaS #CareerGrowth #Networking #Community

Alasdair Kilgour

GTM Leader : Board Advisor : GM and VP Sales : EMEA & APJ

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