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Al Baird

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As a Leader in the Manufacturing and Green Energy Tech industry, you are experiencing unprecedented times. With an aging workforce, a growing skills gap, and a labour shortage; retaining and attracting skilled talent has never been so tough. On top of this, the industry is still perceived as dangerous, dirty and low skilled. Pumping out all those ‘We are hiring’ ads is such a waste of time when nobody cares about you. Businesses often make the mistake of investing in their external brand at the sake of the internal brand. As a consequence, as they go through business, brand or cultural transformation; their story just doesn’t resonate with employees. You’re not telling a compelling, joined up story that will attract or retain younger, diverse and skilled workers. But as a vital contributor to the economy, with the investment in Green Energy Tech and Industry 4.0, there has never been a more exciting time to get into manufacturing. Do you want to be known as the best manufacturing company that attracts talent because you are known for being a great place to work? Get in touch. I’d love to chat. I am the Founder of Wanted Studio. We’re a strategic creative consultancy that helps Leaders in the Manufacturing and Green Energy Tech industries stop feeling frustrated and start getting people excited to work for you. We help to retain and attract talent, by changing the perception of a career in manufacturing, and making your business a more attractive place to work. That way, you get the talent with the skills you need to grow your business. We know how hard you are working to build a happy skilled workforce. But times are changing and HR is going to be far more critical to your future success. At Wanted, we have made it our mission to help change the perceptions of manufacturing and promoting it as an exciting career choice. That’s why we ONLY focus on this industry. This allows us to experience industry insights first hand and use them to inform clients like you with solutions that work. We sit at the intersection of HR, Marketing and Communications, so we can connect the often misaligned and confusing internal and external aspects of your brand together. So you get one clear and compelling story that makes sense and makes you attractive. Soon you’ll be: · building a talent pool that wants to work for you · building a more engaged, informed and productive workforce Drop me a quick message and I’ll give you some valuable advice. 😉🙌 Or if you need help right now, feel free to call me today.

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