Booking.com

Principal Product Manager, ML

Google

- Managed products for video machine learning models and 3 content verticals
- Owned the product roadmap for industry-leading Trust and Safety initiatives
- Established a unified vision, and annual OKRs for cross-functional teams
- Collaborated across Analytics, Data Science, Engineering, Policy, and UXR
- Launched complex products, mitigated risks, and improved user safety
- Fostered a highly data-driven decision-making culture across teams

Senior Product Manager, ML

Musafir Business

- Envisioned a corporate travel app for enterprises with ML+data-driven decisions
- Managed a team of 40+ specialists across product/technology, sales and support
- Pioneered simplified policy, workflow, profile, tag and trip management in a PWA
- Managed the product lifecycle from planning to wireframe development
- Led UI design, UX, high-level architecture, product development and testing
- Owned a three-year product roadmap with extensive quarterly detailing
- Familiar with product owner management, engineering strategy and agile processes
- Led the company’s Artificial Intelligence strategy and shift to modern Web-Apps
- Transformed people-dependent business processes using conversational apps
- Established the sales team and marketing strategy to convert corporate customers
- Owned the P&L of the company’s modern corporate travel management program
- Migrated the company’s production apps to AWS with PCI-grade security
- Modernized staff computing infrastructure with AWS and Okta 2FA/SSO
- Drove SaaS licensing and all-in-one user terminals to streamline staff onboarding

Head of Product / CPTO

Musafir.com

- Launched the company's iOS/Android apps and mobile-first UI design turnaround
- Managed the product lifecycle from planning to design, development and marketing
- Championed internal innovation with a strong focus on user experience and quality
- Led e-commerce BI, conversion optimization and payment risk management
- Developed the company's product roadmap and regional marketing strategy
- Developed the vision and UX for one of MENA's first travel e-commerce sites
- Grew a team of 30+ specialists across product + technology management
- Led digital transformation in a firm which had previously relied on retail sales
- Optimized e-commerce CX and conversion rates for $3mn annual marketing
- Led deep-dive data intelligence to optimize customer acquisition/retention
- Drove product adoption for flagship B2C/B2B products and iOS/Android apps
- Developed the brand guidelines and marketing customer acquisition strategy
- Grew in-house agency to service CI/VSG, SEM and video/web/print production

Head of Product / VP

Proximity Worldwide

- Led 3 project managers responsible for $2mn in revenue and 30 in technology
- Consulted on digital marketing policy, user experience and information architecture
- Launched products for Adidas, Emirates, Hilton, HP, Mercedes-Benz, P&G, and Showtime
- Created new agency revenue streams in content management and email marketing

Technology Lead

Over the course of two decades, I've built award-winning web experiences for Fortune 500 companies, co-founded a $100mn+ travel e-commerce app, and led video machine learning products for Trust & Safety atGoogle. I'm passionate about UX, innovation, and delighting users.

My specializations include:
Product management
Machine learning
Travel e-commerce
UI/UX strategy

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