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Alberto Ippolito

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Professional with large years of experience in the regulated and unregulated benefits market and payments. Worked in the areas of: Products, Marketing, Projects, Strategic Partnerships and Sales Channels. Currently focused on the implementation of digital wallets, new products, mobile payment solutions and new businesses anchored in innovation. Main Skills: • Leadership in the process of designing new products (design thinking, User Experience (UX) Design, detailing the idea, SWOT, value proposition and business objectives); • Identification of market and customer needs (journey and behavior analysis), connecting with regulatory changes and trends to guarantee compliant solutions and open new business opportunities. • Development and management of strategy and business plan, including MVP and complementary projects. • Definition of positioning and competitive differentials; • P&L management, KIPs and OKRs of products and business lines. • Management of PAT (Meal and Food Agreement), Vale Cultura (Leisure) and VT(Commute) products with an annual business volume of more than R $ 25 billion • Monitoring of market trends and competition behavior, with the objective of better service and exceeding customer expectations; • Team development, leadership and delivery of results through teams; • Entrepreneurial spirit with knowledge of the dynamics and challenges of startups, acting in business design in the health sector (AVALIA SAÚDE), customer experience and investment capitation.

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