Johnson & Johnson

As a Content Editor, I was responsible for collaborating directly on product marketing and content projects for Johnson & Johnson. I developed key initiatives to strengthen the online presence and brand consistency across all digital platforms.

Responsibilities:

- Led vital stakeholder communications between J&J and key partners to drive product marketing strategies and create targeted content for B2B and B2C audiences.
- Maintained and updated content across J&J's local websites to meet brand standards and internal review procedures through close collaboration with regional leadership.
- Partnered with global and regional leaders to implement critical content adjustments and establish legal and brand consistency across jurisdictions.
- Executed comprehensive website audits to optimize SEO performance, enhance message clarity, and drive content improvements.
- Resolved technical issues including broken links and page errors in partnership with development teams to deliver seamless user experiences.
- Leveraged CMS expertise to streamline website management through strategic content creation, editing, and oversight.
- Implemented systematic quality control processes to uphold brand standards and maintain content accuracy.
- Created and distributed strategic newsletters to inform global partners about updates, changes, product launches, and training initiatives.

Content Editor

CABA - Café & Bar

- Founded and led CABA - Café & Bar in Alicante, Spain from concept to profitability. 
- Executed strategic operations, staff management, team development, and brand marketing.
- Achieved a 25% increase in customer loyalty within two months through strategic coffee promotions and creation of an attractive menu.
- Designed menu and pricing strategy to achieve 100% product margins while maintained competitive prices in the local food and beverage market.
- Established strategic partnerships with premium local coffee bean suppliers and artisanal food vendors to reduce costs and ensure product quality.
- Analyzed customer data to achieve 15% growth in daily foot traffic through brand marketing and social media advertising.
- Created and expanded brand presence on Instagram to increase community engagement by 30% and positioned CABA in a highly competitive location.

Coffee Shop Owner

Voetbaltrips.com

As a Digital Marketing Specialist, I was responsible for driving sales and increasing the visibility of travel packages and football event tickets through a content strategy focused on on-page SEO and UX/UI optimization of the website in English and Dutch. I established a focus on creating high-quality content and optimizing the user experience, leading key initiatives to enhance the website's online presence and convert visits into sales.

Responsibilities:

- Developed and executed a comprehensive SEM strategy, significantly increasing our visibility in the SERPs for the United States, the United Kingdom, and the Netherlands.
- Optimized website conversions through UX/UI improvements which resulted in a notable increase in conversion rates.
- Used tools like Ahrefs, Search Console, and Google Analytics to monitor performance and adjust tactics.
- Collaborated with the content team to regularly create and update SEO-optimized blogs and articles.
- Led the website translation process from Dutch to English, ensuring effective communication with target markets in multiple languages.
- Participated in the recruitment and training of copywriters.
- Prepared SOPs to standardize content creation processes.

Digital Marketing Specialist

GamerSEO

At GamerSEO, I wrote engaging and informative content focused on finance, crypto, and gaming to help my clients increase organic traffic and conversions on their websites.

Responsibilities:

- Developed SEO-focused articles and web content with added value for audiences in Latin America and Europe.
- Implemented UX writing in content strategies to enhance the user experience.
- Translated content to ensure effective communication across different markets.
- Edited and proofread articles to ensure clarity and quality.
- Conducted keyword research to identify SEO optimization opportunities.
- Collaborated with stakeholders to develop customized content strategies.

Senior Content Writer | Content Strategist

At GamerSEO, I developed high-quality lead databases to help my clients increase traffic and improve brand recognition.

Responsibilities:

- Conducted link building using both black hat and white hat strategies.
- Negotiated with webmasters, Instagram influencers, and YouTubers in English, Spanish, and Portuguese.
- Executed outreach marketing campaigns with conversion and reach objectives.
- Designed customized growth strategies to enhance client performance.
- Identified opportunities for advertising and SEO positioning.
- Generated high-quality leads to boost client acquisition.
- Translated articles from English to Spanish.
- Wrote and managed email marketing campaigns, including sending and tracking emails.
- Created guest post articles that helped improve link profiles and online visibility.

Outreach Specialist

SaaS Growth Team

As an SEO specialist, I played a key role in the digital marketing strategy for 4 SaaS products. My efforts led to significant improvements in organic traffic and search rankings and established a robust ecosystem of blogs and updated content that increased Shopify subscriptions.

Responsibilities:

- Used Ahrefs to analyze and improve the SEO performance, conducting keyword research, competitor analysis, and optimizing the backlink profile.
- Conducted SEO audits to identify and address key optimization areas. I took a strategic approach focused on website structure, content, and UX, leading to noticeable improvements in user experience and SEO performance.
- Created and managed a blog ecosystem, updating existing content and generating new SEO-optimized articles.
- Collaborated closely with copywriters and prepared SOPs to ensure alignment with SEO strategies.
- Implemented on-page and off-page SEO tactics to improve rankings in the SERPs.
- Continuously improved my SEO knowledge on trends and algorithm updates to ensure our practices were aligned with the latest industry changes.
- Worked with the IT team to integrate technical SEO improvements.

Search Engine Optimization Specialist

Hakuna

I developed SEO-optimized content strategies to enhance the corporate image of the client porfolio.

Responsibilities:

- Conducted SEO audits to assess website status.
- Analyzed audits and provided recommendations to resolve technical SEO and content issues.
- Conducted keyword research and analysis.
- Developed content strategies in collaboration with graphic designers, the IT team, and clients.
- Optimized existing content according to search intent and focus keyphrase.
- Designed content outlines and SOPs aligned with SEO objectives.
- Created engaging content based on search intent and keyword analysis.
- Wrote and optimized metadata.
- Performed competitive analysis, including benchmarking, voice, tone, and user persona.
- Actively participated in meetings with stakeholders to define content strategy objectives.

SEO Content Strategist

Skale

At Skale, I developed strategies and content to connect with potential websites and establish collaborations that improved my clients' rankings. I achieved positive results with a 50% email open rate and at least 13 collaborations through white hat off-page SEO during the project period.

Responsibilities:

- Designed international outreach strategies to expand reach.
- Collaborated cross-departmentally to align outreach initiatives with company goals.
- Established strategic partnerships that contributed to improving clients' rankings.
- Managed relationships with partners effectively, from the first contact to the completion of the collaboration.
- Ensured the implementation of outreach policies aligned with our clients.
- Identified collaboration opportunities that were aligned with organizational objectives.
- Tracked and evaluated outreach campaigns performance.
- Managed outreach budgets effectively.
- Applied link earning techniques to improve the authority of clients' websites.

Senior Off-Page SEO Specialist

ErrorBook

I joined Errorbook as an editor and occasional writer and editor. The goal of this project was to create high-quality technology articles to help users make informed decisions about purchase opportunities.

Responsibilities:

- Developed long-form articles of at least 1,500 words, covering relevant technology topics.
- Wrote content focused on affiliate marketing purposes.
- Edited and improved existing content to ensure clarity and coherence.
- Optimized on-page SEO to improve the articles' search engine rankings.

Content Editor & Content Writer

Jolly SEO

I wrote guest posts to improve my clients' backlink profiles and drive traffic to their websites.

Responsibilities:

- Wrote concise, engaging, and high-quality articles aligned with webmaster standards.
- Developed detailed outlines and SOPs to effectively guide other copywwriters during the article creation process.

Web Content & Guest Post Writer

Dexsport

I developed the holistic content strategy for Dexsport, a decentralized betting platform. The goal was to create useful, engaging, and concise content to drive the project’s growth.

Key results:

- Increased website traffic by 10,000 daily sessions.
- Achieved a significant rise in the number of active players.

Key contributions:

- Designed and implemented a content strategy focused on SEO and UX writing to optimize landing pages.
- Wrote long-form articles with an informative and SEO-driven approach.
- Crafted copy for landing pages, ensuring clarity, persuasion, and alignment with conversion goals.

Content Strategist

SEO and Content Strategy Specialist with an academic background in International Trade and a professional transition toward digital marketing and strategic writing. My career has focused on optimizing the online presence of international brands, improving their visibility and conversions through advanced digital marketing and content strategies.

With over five years of experience, including notable projects for companies like Johnson & Johnson, I employ an analytical and practical approach that integrates SEO tools and best UX/UI practices.

My expertise combines rigorous analysis, expert use of SEO tools like Ahrefs and Google Analytics, and a deep understanding of UX/UI best practices to ensure that each piece of content attracts and converts.

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