adidas

Drive growth of Digital Wholesale and Fashion Strategic accounts in Italy by improving sell-out performance, increasing market share, and enhancing digital readiness across key accounts.
Key Responsibilities:
-Business Performance: Improve sell-out & market share, monitoring digital KPIs to optimize results.
-Strategic Planning: Develop and execute digital Joint Business Plans, ensuring seamless implementation of digital initiatives across all categories in collaboration with partners and clients.
-Marketing & Commercial Execution: Define commercial & marketing calendars in collaboration with Brand Activation, managing budgets and setting priorities across segments.
-Digital Optimization: Boost brand visibility, product availability and consumer experience through onsite/offsite activations, media campaigns, CRM initiatives, and content strategies.
-Omnichannel Expansion: Drive sell-through growth across accounts, working closely with the Sales team.
-Data-Driven Decision Making: Provide real-time insights on bestsellers, stock performance, and consumer trends to enhance sell-in moments and sell-out intiatives to strengthen partnerships and drive growth.

Digital Sales Manager - DPC Strategic Accounts

Implementing the Italian omni-channel strategies and guidelines by creating impactful campaign roll outs and activations for Italian target consumers for strategic accounts. Support positive development of adidas brand image and sustainable and profitable market share growth.

Focusing mostly on the performance categories (football, running and outdoor) collaborating cross team (sales, brand, sportsmarketing, media and digital) in bulding up and implementing amazing activations; in store, digital and events.

Wholesale Marketing Activation Manager

Miinto

As an International E-commerce Key Account Manager in one of the most fast growing marketplaces in Europe, I have been responsible for managing and collaborating closely with key global partners while supporting sales and operations for Miinto Group and managing the circular fashion category.
My primary focus has been on enhancing performance and driving growth, emphasizing profitability, optimizing customer experience and streamlining inventory and assortment.

Some of my accomplishments and responsibilities:

-Achieved a remarkable Gross Merchandise Value (GMV) growth of +129%
-Oversaw a substantial merchandise inventory growth of +240%.
-Provided actionable insights and comprehensive sales data to address critical strategic questions for our partners and the category. This involved offering buying guidance and generating reports using PowerBI.
-Identified and capitalized on partner growth opportunities by analyzing e-commerce factors such as shipping policies, freight costs, return rate reduction, and promotional campaigns, e-concession strategies.
-Running marketing campaigns and product launches in collaboration partners and external stakeholders in order to maximize growth and sales share.
-Successfully elevated partner cNet Promoter Score from -10 points to 50.
-Pioneered the development of new categories, including Watches and Ready-to-Wear (RTW).

This experience has equipped me with the skills and insights necessary to excel in the dynamic world of international key account management within e-commerce and e-businesses.

E-Key Account Manager - Circular Fashion

Europeanetwork Beauty

Managing the distribution and growth of exclusive luxury artistic perfume brands in the European market. This included:

-Managing relationships with key artistic perfumeries throughout Europe.
-Successfully launching and expanding the distribution of new luxury brands.
-Implementing and executing trade marketing plans for top accounts.
-Taking charge of e-commerce and digital initiatives in collaboration with top accounts.

Key Account Manager Niche Fragrances

Coty

Working for Calvin Klein fragrances, where I played a pivotal role in the successful launch of CK EVERYONE, Calvin Klein's groundbreaking clean and gender-neutral fragrance in the Italian market. My responsibilities encompassed:

-Conducting comprehensive market analysis, involving sell-in/out data, competition assessment, and market share evaluation.
-Accurate sales forecasting and efficient budget management to drive the product's success.
-Active support and execution of trade marketing initiatives to boost brand visibility and sales.
-Engagement in digital marketing strategies and e-commerce tactics to optimize the online presence of the product.
-Delivering persuasive presentations to clients, facilitating productive canvas meetings, and actively contributing to internal discussions and meetings.
-Active participation in media planning and brand-related events to enhance product visibility and reach.
-Collaborating closely with cross-functional teams to ensure seamless coordination and alignment during new product launches.

My experience with Calvin Klein has equipped me with a diverse skill set and a deep understanding of brand management and product launches in the beauty and fragrance industry.

Junior Brand Manager - Luxury Division

Jacob Cohën Company Spa

Part of an Italian luxury denim brand, where my primary responsibilities were:
Sales strategies and optimizing inventory.
Providing crucial support in collection selling and efficiently managing showroom back-office operations.

Showroom Seller

Rinascente

Sales Associate

Gucci

Bershka

Sales Assistant

A substantial background in marketing and key account management roles, in the fashion, sports and beauty industry.

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