BREITLING

At Breitling, I have played a key role in enhancing sales performance and customer engagement by implementing and optimizing tools that drive business growth, using both my enthusiasm and strategic insight. My focus has been on equipping Retail, E-commerce, and Wholesale teams with powerful solutions such as the New E-Warranty System, Salesforce Clienteling, Sales & Marketing Cloud, SAP S4/HANA, Centrix (PIM system), and Boutique POS systems. These initiatives have directly contributed to a seamless omnichannel. This endeavor ensured a seamless and integrated operational environment.
A key aspect of my role was to develop and establish omnichannel capabilities. This initiative was pivotal in ensuring a cohesive and integrated customer experience across all sales and marketing platforms. In a world where customer engagement is paramount, this was not just a technological upgrade but a strategic move to strengthen our market position.
One of my significant contributions was leading the implementation of Salesforce Automation, specifically designed to optimize the efficiency of Sales Representatives. By automating key aspects of their daily tasks, we not only enhanced productivity but also allowed our teams to focus on more strategic initiatives and high-value client interactions thereby increasing overall effectiveness.  and revenue-generating activities.
#SQUADONAMISSION

Senior Manager – Global Commercial & Omnichannel Projects

Richemont

I was entrusted with the responsibility of driving the design and implementation of a global B2B Digital and IT strategy. This role required a keen understanding of both technological landscapes and business needs, which I balanced while adhering to strict budget constraints and timelines. My focus was on supporting commercial teams, aiding in their development, and ensuring they met their targets. This involved a continuous process of operational excellence and process optimization, essential in a dynamic business environment.
One of my key achievements was constructing and managing the data flow for reporting and overseeing all processes related to B2B distribution. This included comprehensive management of stock, order processing, and CRM systems. By establishing robust and efficient processes, I ensured that the backbone of our B2B operations was reliable and effective.
I was committed to establishing and maintaining excellent standard operating processes that enhanced our operational capabilities and streamlined our workflows.
I led strategic group transformation initiatives with a focus on a customer-centric, omnichannel approach. This was a significant undertaking that involved successfully driving the implementation of key projects, such as an innovative CRM system, customer-centric strategies, and NFC e-warranty activation. These initiatives were crucial for real-time sales and stock tracking, and they significantly enhanced our capabilities in e-commerce integration with wholesale partners.
I managed a diverse and skilled team, which included 3 direct reports (Project Managers/Analysts), 12 Brand Project Managers (one per Maison), and 11 IT Developers specialized in ERPs and web solutions. My role also required effective coordination with external agencies and 7 local Richemont managers in key markets. Leading such a diverse team across various geographical locations was both challenging and rewarding, learning crosscultural management and team leadership.

Senior Manager - Global Business Analytics 

- Key Account management concerning Group B2B tool
- B2B operations globally for all Accounts

Global Wholesale Manager, Key Accounts 

Booster is the B2B multi-brand tool of Richemont Group to consolidate and reinforce the Commercial relationship with Richemont partners (Retailers, External Boutiques and Travel Retail)

- Validate, prioritize and coordinate the strategic enhancements of the web-based tool
- Understand Business, Commercial and Supply Chain needs to be developed by IT, ensuring global process standardization
- Team management : 1 direct report

Global - Deputy Business Process Owner (BPO) B2B Wholesale 

monitoring, analyzing, and reporting on key market metrics such as sell-in, sell-out, stock levels, stock rotation, and repairs. This task was crucial as it provided valuable insights for strategic decision-making, allowing us to adjust our strategies in real-time and respond effectively to market dynamics. I also took the initiative to create and disseminate Project Newsletters for Top Management. These newsletters, along with the presentations I crafted for regions, brand committees, CEOs, and the Board, ensured clear and effective communication of project progress and outcomes, a vital component in maintaining transparency and alignment across the organization.
One of my notable achievements was spearheading the global rollout of our Group's B2B online sales platform, BOOSTER. This was a complex project that required effective coordination across 12 Maisons, central IT, and various stakeholders, including Brand HQs, Top Management, Regional and Central CEOs, Sales Directors, and IT teams in each market and at our Swiss HQs. Successfully managing this project underscored my ability to handle large-scale initiatives and work collaboratively with diverse teams.
In this role, I established strong relationships with key stakeholders, animating a global community of over 300 stakeholders. My focus was on ensuring seamless communication, which was instrumental in the smooth execution of the project. My efforts led to the successful implementation of BOOSTER in approximately 5000 stores across 12 Maisons in diverse markets, including Italy, APAC (SG, HK, CN, TW, KR), the Middle East, Japan, Russia, North & Latin America, and South Africa.
Additionally, I was responsible for developing best-in-class training protocols for sales and customer service teams. This initiative was aimed at ensuring effective training, implementation, and adoption of processes, thereby driving B2B digitalization and enhancing the capabilities of our sales teams.

International Project Manager B2B - Wholesale Distribution

Eli Lilly and Company

Assistant to the Head of Medical Education Europe, 
Supporting the European Medical Education Team :
- Single point of contact for finance related activities for the European Medical Education team. (SAP R/3)
- Lead the European Medical Education team in all internal communication activities (SharePoint 2010 Administrator, contact with agencies)
- Project Management and active support to specific project with the aim of improving process delivery of MedEd activities (legal and compliance)

European Medical Education Associate

Louis Vuitton

«Direction Synergie et Nouveaux Métiers » 

- Management of Industrial Project and monitoring among Italy, France and Switzerland for different products (Shoes, Ready to Wear, Watches, Jewelry, Textile, Accessories)
- Formalizing planning, reporting and creation of performance indicators
- Guided the SAP implementation, Runned Tests with key users and Creation of User Guides with Accenture's technical support 
- Community Manager, Responsible of the Enterprise Social Network, for Knowledge and Best Practices Sharing on Industrial Operations and Supply Chain (launching, animation and creation of contents) OneWiki tool

Assistant Program Director for Change Management and Communication

IBM Banking Competence Center (BCC)
Bachelor Internship (graduate program) working one year full time as Assistant Manager 

- Support to differents managers on Marketing, Communication and Finance
- Connection Coach in charge of HR processes, the welcoming of new employees and their adaptation
- Organization of team events and seminars
- Performance of administrative work 
- Training internal staff on a variety of subjects

Assistant Manager

United Nations

Member of GIMUN : the Geneva International Model United Nations,a student organization and an UN-accredited NGO. Run entirely by students, its aim is to promote the ideals and principles of the United Nations by giving students a chance to participate in educative events. GIMUN organises a variety of activities throughout the year culminating in a one-week conference  simulating several United Nations committees.

Secretary for the United Nations Annual Conference in "Palais des Nations" of Trade and Development Committee (UNCTAD) during the GIMUN 2008. Responsible for coordination and support of 28 delegates and 2 Chairmans.

UNCTAD Secretary

As a global transformation leader, I bring 15+ years of experience driving business innovation and operational excellence in the luxury and premium goods sector - working with industry leaders such as Breitling, Richemont Group (Cartier), and Louis Vuitton.

My core strength lies in bridging the gap between business and technology -leading complex programs that elevate customer experience, streamline operations, and unlock commercial growth. From global boutique rollouts and CRM integration to omnichannel strategy and digital clienteling, I specialize in turning strategic vision into scalable, high-impact solutions.

Highlights of my expertise:

🛍 Retail Operations & Global Rollouts – designed the operational and digital ecosystem powering Breitling mono-brand boutiques globally, enabling seamless sales, stock, and client management

🧩 Omnichannel Sales Tools – POS, mobile cash register, e-warranty, CRM, and Sales apps (iOs)

🚀 CRM & Salesforce Automation – streamlining client journeys, re-assortment, order flow

🔗 Blockchain – launched industry-first digital passport (Arianee) tied to E-Warranty activation

⚙️ Tech Integrations – Salesforce, SAP S4/HANA, Centrix (PIM), iOS Sales Tools

🌍 Cross-Functional Leadership – managing global teams, partners, and diverse markets

📈 Change Management & Training – enabling adoption through agile processes & scalable SOPs

My leadership style is collaborative, strategic, and impact-driven, with a deep commitment to continuous learning and community contribution. I thrive on transforming challenges into opportunities, and aligning people, tools, and processes for sustainable success.

I’m happy to share that I’m starting a new position as Global Lead Commercial Systems & Process Innovation at BREITLING!

Anna Clara ALCHERA

Global Leader | Luxury Operations & Digital Transformation | Omnichannel & E-Commerce Strategy | CPO & Client Experience | Retail | Wholesale | Breitling | Richemont | Louis Vuitton

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