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Anna-Louise Dearden's Linkedin Analytics

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Anna-Louise Dearden

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I give a voice to businesses, people and ideas. A content director/editor for over 20 years I understand and serve audiences as well as brands and enjoy the storytelling whatever the format. I have a genuine passion for cutting through the complicated and making the message relatable and easy to understand and have created intelligent campaigns across a number of industries - from finance, fashion, film and food, to travel, entertainment, home and beauty. In a journalist capacity I've written for The Guardian, Total Film, The Daily Mail, Glamour and Vogue amongst others and as a senior content strategist/senior copywriter I've worked with big brands including Sky, ASOS, RBS, Barclays, House of Fraser, Tesco, New Look, Co-op, Post Office, Oliver Sweeney and Laura Ashley (offering strategic solutions across all formats including video, social networking, web, app and print). Other skills include... My currency is people Mentoring and development Creative and strategic development Content strategy Pitching new business Storytelling to suit specific audiences - connecting on a very emotional level Project management Commissioning Melding commercial and editorial objectives (and preventing big bust ups : ) I have a zillion inspirational quotes I draw from in business and in life, but in the current super-speed climate where it’s easy to think you’re being left behind, I choose this one... ‘The best time to plant a tree was 20 years ago. The second best time is now.’ Happy planting. x

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