Aspect Health 

#1 Women's Hormonal Health Startup in the USA. 

When I joined and led Marketing, I had 1 employee in Marketing Department, $200k ARR and negative unit economics.

One year later we reached $2.5M+ ARR with profitable Unit Economics and secured investment from top Silicone Valley VCs.

#healthcare #medical #medtech

Chief Marketing Officer

Techstars

The largest pre-seed investor in the world.
$98.4B all-time accelerator portfolio market cap.

At Techstars we have invested in more than 3,700 early-stage startups.

As one of the largest pre-seed investors in the world, our portfolio is as diversified as our 8,600 founders are unique - from HealthTech and FinTech, to Web3 and CleanTech; from Miami and Silicon Valley to Lagos and London.

We support many of the world's best entrepreneurs with access to capital, mentoring, finding customers, hiring talent, choosing the right infrastructure, and much more!

Mentor

American Marketing Association

The American Marketing Association is a professional association for marketing professionals with 30,000 members as of 2012. 
It has 76 professional chapters and 250 collegiate chapters across the United States.

Member

CMO Alliance

An exclusive community of top CMOs, managing collectively $3B+ annual marketing budget.

EquaTalent

EquaTalent streamlines hiring with its AI platform, featuring a virtual recruiter for fast initial interviews. It cuts recruitment time in half and reduces recruiter workload by 90%, ensuring comprehensive evaluation of all candidates on autopilot.

Co-Founder, CEO

AdSkill

Official marketing partner of Meta, Google, Tiktok, Likee, Unity, Huawei and 20+ more major global advertising platforms.
🔥 Grew from $8M in 2023 to $45M in 2024 (+462%)

Main competitor of httpool 🔝
5000+ happy customers

Fractional CMO

Skipp

AI HR Augmentation Platform.
$0->$2,4 million ARR in 9 months!
SKIPP is changing the way you hire distributed AI product teams (AI developers, designers, product managers, etc.). For sure, it's the best choice for any startup willing to build a high-performing product team with deep expertise in your niche. 

Growing 20+% MoM.
Growth hacking and building brand.

CMO Consultant

WeLoveNoCode

Acquired by Toptal (exit).
The largest marketplace of no-code developers. 50k+ developers. 3000+ customers. Backed by Silicone Valley venture investors, including K5 Global, Liquid2, CapitalX, Gaingels, MANTIS Venture Capital, JOINT JOURNEY, Abe Burns, and Libermann.
- Growing MMR 30% month over month 🚀
- Full responsibility for the inbound pipeline (qualified demo calls starting $39 in the USA market)
- Full responsibility for growth experiments

Head of Growth Marketing

RB Media / major oil company

RB Media marketing agency / Major retailer's Loyalty App, Healthy Food brand GreenLight, Fuel retailer. 
- Brands management: creating and promoting brands from idea to scaling.
- Funnel / customer journey management: from awareness to brand ambassadors. 
- App marketing: more than 1 million installations in 2 years with low budget.
- Built a high-performing marketing team and adapted OKR+SCRUM for all marketing operations. 2 years of successful remote team leading.
- Efficiently managed international marketing campaigns with a budget of $8 million for marketing activities and ensured expenditure stayed within budgeted limits and exceeded results.
- Conceptualized branding and design of marketing and communications strategies to drive business growth of products in the IT and retail sector.
- Leading the following functions: PR, influencer, SMM, SEO, ASO, content, special projects and events, branding, performance marketing, media buying, SEM.

Costa Coffee

- Actively led the entry of UK coffee brand Costa Express into the CIS market.
- As a lead in marketing team took active part in development of an international GTM strategy for Malaysia, CIS and Canada.
- Developed and implemented market entry strategy, operation, brand, communications and media strategies that produces long term partners and key national accounts such as Shell, Veon, Rosneft, Stockmann, X5 Retail and others.
- Implemented digital transformation strategy for CIS market, which came out to be the most innovative for all Costa markets.
- Implemented an effective predictive automated b2b customer acquisition system that generates qualified sales Leads at $42, which is 80% cheaper than required.
- Successfully built a motivated and effective team.
- Developed strategic marketing plans that increased our customer base by 300 % and profits by 270 % in 2 years.

Chief Executive Officer

Follow for marketing frameworks that helped Founders:
→ Aspect Health: $2.5M ARR in 9 months
→ AdSkill $8 million to $45 million revenue in 2 years
→ Skipp: from $0 to $2.4M ARR in 10 months
→ Lead 3 successful exits (including to Toptal)

Currently injecting marketing steroids into Aspect Health (#1 Women's Hormonal Health Startup) and mentoring founders at Techstars.

Techstars Mentor, Ex-CMO at Costa Coffee, Angel Investor, Executive MBA (Stockholm School of Economics), Marketing Strategy (Wharton). 
Let's connect.

Intercept #745 — The “Invisible Lead” Blueprint

Most buyers hate long forms, pop-ups, and “Book a demo” buttons.

So let’s capture leads before they even realize it’s happening.

Here’s how:

🔑 3-Step “Invisible Lead” Play

1. Give the asset away
Post a doc or carousel that solves one real problem in under 2 minutes.
Add: “Want the editable file? Comment ‘SEND’.”
✅ No landing pages
✅ Comments boost reach
✅ You unlock the DM

2. Auto-DM in 60 seconds
Use Zapier → LinkedIn DM (or other Auto DM tools) to send the file + a poll:
“Which part is hardest for you today?”
→ Instant value first
→ The poll reveals buying intent

3. Follow up like a human
Send a short Loom or voice note tailored to their poll answer.
Close with: “Want a deeper fix?”
This feels personal — and gets 40–50% reply rates.

No forms. No spam. Just super fast signal → conversion.

⸻

💬 Want my Zapier template + script?
Comment “BLUEPRINT” and I’ll DM it.

#LeadGeneration #GrowthMarketing #StartupSales #ConversionStrategy

Oleg Kovalev

Techstars mentor | $2.5M ARR in 1 year as CMO @ Aspect Health | ex-CMO @ Costa Coffee | 3 exits

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TikTok will shut down in America if China won’t okay the sale of its U.S. app. 
Deadline? Sept 17.  

170 million U.S. users may lose the app overnight.
That’s ‎$6-8 B in yearly ad spend suddenly up for grabs.

👇

What founders & marketers must do now

1. Check your mix — What % of leads or sales come from TikTok?
2. Clone the creatives to Reels + YT Shorts. Same hooks, new tags.
3. Capture the list — Push TikTok fans to email / SMS before Sept 17.


Rule-of-thumb: Own the audience before politics owns the platform.


Stay calm, move fast, keep converting.

#TikTok #Marketing #AdStrategy #StartupFounders

$42 million in value per employee?!?!

🚀 Figma just pulled off one of the biggest IPOs ever

But the most exciting part?

Not the stock price.

Not the VC money.

It’s how smart their marketing and growth really was.

Let’s break it down 👇
🔹 13 million people use Figma every month – and most aren’t even designers. They turned people who never used design tools before into daily users.
🔹 95% of Fortune 500 companies use Figma. They start small in one team, then spread across the whole company.
🔹 $749 million in revenue last year – with 91% profit margins. That means the product is so good, it sells itself.
🔹 Over half of their money comes from outside the U.S. They didn’t wait to hire sales teams – people just started using it on their own.
🔹 $67 billion valuation on Day 1. They said no to Adobe’s $20B offer in 2022 – now they’re worth more than 3× that.

And here’s the wildest stat:
Figma has ~1,600 employees. 
That’s $42 million in value per employee.
Insane.

🚨 LinkedIn just flipped 5 switches. 

Miss them and your reach will tank.

Read this 60-second cheat sheet, fix your next post, thank me later. 👇

1️⃣ Experts get the megaphone
Post often on one topic and LinkedIn now tags you as an “authority,” pushing you to more feeds.
Quick win: Stick to one niche and publish 2x-5× a week.  

2️⃣ Clickbait is dead
“Comment YES!” tricks are auto-downranked. Real conversations win.
Quick win: End with an open question, not a bait line.  

3️⃣ The first hour matters even more
Strong likes + comments in minute 0-60 unlock wider reach to 2nd- and 3rd-degree networks.
Quick win: Post when your crowd is online (usually Tue 9 AM or Thu 6 PM). 

4️⃣ Keep users on-platform
Text, carousel, and video posts now outrank any post with an outside link.
Quick win: Drop your link in the comments, not the main post.

5️⃣ Old gold beats fresh fluff
Great posts can resurface for weeks if they stay useful and relevant.
Quick win: Create evergreen how-tos your audience can save today and reuse next month.  

💡 Founder takeaway: Treat LinkedIn like a long-game knowledge hub, not a flash-in-the-pan promo feed.

👇 Which switch will you test first—1, 2, 3, 4, or 5? 
Drop the number below and I’ll DM a deeper playbook on mastering LinkedIn’s 2025 algorithm.

Google just turned Search into an Answer Machine.

Clicks are dying. Strategy must change.

What changed (this month):
- Google’s AI Mode button is rolling out on the homepage—more prompts, fewer link clicks. 
- When an AI summary shows up, users click links ~8% of the time vs 15% without it.
- “Zero-click” searches jumped from 56% → 69% since AI Overviews launched.

What this means for founders/CMOs:
1. Treat Google like top-of-funnel. Plan for impressions first, clicks second.
2. Own the relationship. Push hard on email, community, and direct sign-ups (lead magnets, tools, waitlists).
3. Optimize for being cited, not just ranked. Publish authoritative, experience-rich explainers, add clear authorship, FAQs, and structured data so AI answers quote you.
4. Diversify intent capture. TikTok/YouTube Search, Reddit presence, and strong brand queries now matter more than “blue links.”
5. Measure the new reality. Track brand search lift, direct traffic, and assisted conversions - not just organic clicks.
6. Creative > keywords. High-signal POV posts, demos, and benchmarks beat thin SEO content.
7. Spin up an “anti-zero-click” offer. Free tool, interactive calculator, or template that’s worth leaving Google for.

Debate time: If zero-click is the default, where would you reallocate your next $10k - brand, community, or creator SEO?

🕵️‍♂️ STOP losing fresh leads to inbox oblivion

Most brands still treat the “Welcome” email like a handshake.

Smart founders use it like a sales engine that prints new revenue in the first 5 days.

Today I’m leaking my personal Big Beautiful ChatGPT prompt that writes a battle-tested Welcome Sequence for you in minutes—no copywriter needed.

Copy → Paste → Tweak the brackets → Hit send. 🚀

What you’ll get
5-part email flow that warms cold leads into hot buyers.
Built-in personalization so each reader feels seen.
CTAs mapped to micro-conversions (click, follow, buy).
A/B test ideas and success metrics baked in.
Tone and design cues that stick to your brand voice.

👇 Steal the prompt—deploy today, make sales tomorrow.

--------PROMPT----------

Act as a Senior Email Marketing Strategist. Build a high-performing 5-email Welcome Sequence that turns new leads into first-time customers.

––––– 1. INPUTS –––––
• Brand_Name: [[YOUR BRAND]]  
• Audience: [[WHO THEY ARE]]  
• Core_Problem: [[PAIN YOUR PRODUCT SOLVES]]  
• Key_Benefits: [[TOP 3 BENEFITS]]  
• Unique_Selling_Point: [[WHAT MAKES YOU DIFFERENT]]  
• Main_CTA: [[PRIMARY ACTION (e.g., “Start Free Trial”)]]  
• Secondary_CTA: [[SECONDARY ACTION (e.g., “Follow us on LinkedIn”)]]  
• Brand_Tone: [[e.g., Friendly, Expert, Playful]]  
• Offer: [[WELCOME DISCOUNT OR BONUS]]

––––– 2. OUTPUT REQUIREMENTS –––––
For each of 5 emails return:
1. Subject Line (≤50 chars, curiosity hook)  
2. Preview Text (≤80 chars)  
3. Send Day (relative to signup)  
4. Primary Goal (Educate / Engage / Convert)  
5. Body Outline  
• Opening line with {{first_name}} token  
• Benefit-driven main section (add 1 data point or short story)  
• CTA block (button copy & URL placeholder)  
• PS line (optional cross-sell or social invite)  
6. One A/B test idea (subject or CTA)  
7. KPI to track (open, click, purchase, or reply)

––––– 3. STRATEGY NOTES –––––
• Sequence arc:   
– Email 1: Welcome + brand story  
– Email 2: Core problem & quick win guide  
– Email 3: Product spotlight with social proof  
– Email 4: Community / content invite  
– Email 5: Time-boxed offer to buy now  
• Personalize with at least one dynamic field besides {{first_name}} (e.g., industry, use-case).  
• Keep copy concise, grade-8 reading level.  
• Suggest optimal send times and lifelike preview text.  
• Include simple UTM string format for tracking.

––––– 4. SUCCESS MEASUREMENT –––––
After outlining the emails, list:  
• Benchmarks for open, click, and conversion rates in SaaS / DTC.  
• 3 ideas to iterate if goals aren’t met.

Return everything in **markdown** for easy copy-paste.

---------END OF PROMPT------------

💬 Question for you: Which email in your current onboarding gets the most clicks right now? Drop the number (1-5) below—let’s swap tactics.

#EmailMarketing #GrowthHacking #StartupTips

3 HUGE startup money moves you probably missed last week

If you’re a founder, these stories will change how you think about growth, funding, and markets.

Let’s go 👇

1️⃣ Anthropic might hit $170B soon
Big investors (like ICONIQ) are in talks to invest $3–5 billion
That would make Anthropic jump from $61B to $170B in just over a year
They also cut off OpenAI from using their AI models
And now, they power 32% of AI use in big companies
💡 Lesson: Enterprise trust + smart distribution beats hype.

2️⃣ Ramp raised $500M at a $22.5B value
Ramp helps companies save money on cards + spending
Investors still love this space because cost-cutting always matters
💡 Lesson: If your product saves money, it sells—no matter what the market looks like.

3️⃣ A startup in Uzbekistan hit unicorn status 🦄
Uzum is now worth $1.5B
Their app is used by 17 million people (half the country’s adults!)
They combine e-commerce, banking, and delivery all in one
💡 Lesson: Huge opportunities are hiding outside Silicon Valley.

🔥 Takeaway for founders:
You don’t need to be in the US or have the flashiest AI model.
Just build real value.
Make it work for real people.
And growth will follow.

👇 What’s one startup lesson you learned this year?

The Boring Growth OS that quietly compounds:

1. Weekly Growth Review (45 min): What shipped → metric moved → keep/kill.

2. 7-Day Tests: tiny budget, pre-defined kill rule, written hypothesis.

3. One-Metric Recap Post: 1 chart, 3 bullets, weekly.

4. Lead Hygiene: openers-only follow-ups; never blast the whole list.

5.Creator Map: 30+ accounts your ICP reads; comment there daily.

6. Case Library: 10 repeatable wins documented as step-by-step playbooks.

This OS is boring. 

It’s also why the line goes up.

🔥 If your ad budget vanished today, could you still grow?

Save this 👇

Run any of these 7 no-budget plays this week - each comes with a tiny AI prompt you can copy-paste. 👇


1) 5-Email Welcome that sells (not just “hello”)
Ship today: A clean 5-part flow: Story → Quick Win → Proof → Community → Offer.

Prompt: “Act as Senior Email Marketer. Draft a 5-email welcome that turns new leads into first purchase. Include subject, preview, send-day, CTA, PS, 1 A/B idea per email. Tone: [[your tone]].”

2) Objection Killer Swipefile
Ship today: List top 10 buyer worries. Turn each into a one-line counter + proof.

Prompt: “You’re a SaaS PMM. From these reviews/interviews [[paste]], list 10 common objections and write a 1-sentence rebuttal + proof asset for each.”

3) 60-Minute Content Engine
Ship today: One “problem → lesson → example” post → turn into 5 short posts + 1 carousel.

Prompt: “Turn this long post [[paste]] into: (a) 5 short LinkedIn posts, (b) 1 carousel outline with 7 slides, (c) 3 hooks. Keep grade-8.”

4) Landing Page Headline Sprint
Ship today: Test 7 headlines above the fold. Keep the rest the same.
Prompt: “Write 7 conversion headlines for [[audience]] who want [[outcome]] and fear [[risk]]. Each ≤12 words. Add matching subheads.”

5) First-Week “Aha” Email
Ship today: A single email that gives a quick win in 3 steps + a CTA.

Prompt: “Create a ‘first-win’ email for new users of [[product]]. 3 steps, 1 GIF idea, 1 main CTA, 1 success checklist.”

6) Proof Blitz (10 receipts in 24h)
Ship today: Pull 10 social proofs (reviews, screenshots, metrics) into one shareable sheet.
Prompt: “Extract the strongest 10 proof points from this data [[paste]]. Format: claim + metric + source link + where to use (LP, email, ad).”

7) Pricing Nudge Pack
Ship today: Add 3 safe nudges: anchor price, “most popular” badge, risk-reversal line.

Prompt: “Analyze this pricing page [[URL/text]]. Suggest 3 compliant nudges (anchor, decoy, guarantee). Write exact microcopy.”



💡 Founder takeaway: You don’t need more channels. You need sharper systems.
If you want the full prompt pack as a doc, drop any comment.

#growth #emailmarketing #founders #productled #aiops

Turn 1 LinkedIn post into 10 meetings this week (no ads)

Most founders leave money in the comments. Don’t. Copy this mini-system. 👇

1) Post with a clear “problem → tiny win”
Template hook: “Struggling with [[PAIN]]? Here’s the 20-sec fix.”
End with: “Comment ‘WIN’ for the checklist.”

2) Reply fast (under 10 min)
Line: “Sent! Also—what’s your top blocker right now?”
Why: speed = trust + more DMs.

3) Slide into DMs with value first
DM #1: “Here’s the checklist I promised. If you share 1 line on your setup, I’ll tailor step #2 for you.”

4) Qualify in 3 questions
Ask: Goal? Current setup? What’s stopping you this month?
If “now” → move to step 5. If “later” → save for nurture.

5) Offer a quick plan, not a pitch
DM #2: “Based on what you said, here’s a 3-step plan I’d run this week: 1)… 2)… 3)… Want a 15-min call to map it to your stack?”

6) Book it in one line
DM #3: “Prefer tomorrow 10:30 or 2:00? (link)”

7) After-call bundle
 Send: summary, next 3 tasks, 1 proof, and a micro-offer:
“If we set this up by Friday, I’ll include [[bonus]].”

8) Ask for 1 referral
Line: “Know one person who needs this exact fix? I’ll send them the checklist too.”


Copy–Paste Kit
- Comment reply: “DM’d you the checklist. What’s the #1 blocker?”
- Nudge (no reply): “Still want the tailored step #2? Can send in 60 seconds.”
- Follow-up (48h): “Quick win update: did you run step #1 yet?”


Tiny AI Prompts
- “Write 10 hooks for founders who want [[OUTCOME]] and fear [[RISK]], grade-8, ≤14 words.”
- “Turn this post [[paste]] into a 5-step checklist with clear actions + one proof idea.”

💡 Founder takeaway: 
Engagement is not vanity. It’s pipeline—if you have a script and a clock.

Demand gen isn’t a channel. 

It’s a contract with your buyers.

Mine has 7 clauses:

1.	I will educate before I extract.
2.	I will measure learning speed, not vanity reach.
3.	I will publish proof, not promises.
4.	I will be findable where you already hang out.
5.	I will gate only experiences, not ideas.
6.	I will follow up with context, not cadence.
7.	I will earn the right to ask.

If your marketing feels hard, rewrite the contract first.

🚨 14-Day, 50-Customer Sprint (no ad spend)

Save this. Run it for 2 weeks.👇

0) Brainstorm Offer
 “Get [[OUTCOME]] in 7 days or pay $0.” (First-Week Win)

1) Landing (1 hr)
Headline: “Get [[OUTCOME]] in [[TIME]] without [[PAIN]].”
1 CTA. 3 proofs. Short “how it works.”

2) Intake
Form asks: use case + urgency (Now / This month / Later).
Route: Now → calendar; Month → nurture; Later → monthly ping.

3) 5-Email Welcome
D0: Quick win (3 steps)
D1: Proof pack
D3: Use-case paths (A/B/C)
D5: Objection killers
D7: Time-boxed offer

4) 20-Min Call Agenda
Why now? → Goal → Blocks → Cost of waiting → 3-step plan → “Start today or Monday?”

5) Daily Distribution
1 value post + 10 smart comments
50 clean cold emails
1 partner swap
1 helpful community post
Ask every happy user for 1 referral

6) Pricing Nudges
“Most popular” badge
Risk reversal
Annual save

7) Track Only What Matters
Visitors, Leads, Calls, Trials, Sales, $, Top Source, Top Objection
Targets: 4% lead rate, 25% call-close, 35% trial-to-paid

If this content resonates with you, leave a comment

🚨 Ship 7 AI workflows in 48 hours

Save 10–20 hrs/week👇

1) Inbox → Label-Triggered AI Drafts (hands-off)
- Filter new emails → label AI/Draft.
- Make/Zapier flow: on label → send to LLM → create reply draft → relabel “AI/Ready” → (optional) Slack approve.

System prompt: Classify intent, set priority, write ≤120-word reply in [[brand tone]] with 1 CTA; output “NEEDS HUMAN” if risky.
Why: You only review & send. SLA goes up, stress goes down.

2) Leads → 60-sec Research Card
- Pull role, company, pain, last post, 1 opener.
- Prompt: “From profile/site [[paste]], create a one-page lead brief: pain, proof to use, opener.”

3) Calls → Notes → Tasks
- Record → summary → action list with owners & dates.
- Prompt: “Summarize this transcript. List tasks with owner/deadline. Draft 1 follow-up email.”

4) Proposals in 5 minutes
- From CRM fields → 2-option proposal (scope, timeline, price).
- Prompt: “Using [[fields]], draft a 2-option proposal + ROI line + terms.”

5) Churn Radar
- Scan tickets, NPS, usage → risk score + rescue steps.
- Prompt: “From these signals [[paste]], score churn 1–5 and give 3 save plays + email copy.”

6) Stripe → MRR Watch
- Daily CSV → anomaly alerts (refunds, downgrades).
- Prompt: “Analyze this Stripe export. Flag unusual changes. Write a short alert + likely cause.”

7) Content → 1 Post → 5 Clips
- Long post → LinkedIn post + carousel + 3 video shorts.
- Prompt: “Turn this [[text]] into: 1 LinkedIn post (≤1400 chars), 7-slide carousel outline, 3×20-sec video scripts.”



💡 Takeaway: Don’t add work. 
Remove steps. 
Let humans handle the 10% that truly needs judgment.

graphical user interface, text, application, chat or text message

🚨 Half a trillion.
For a startup. 
Read that again.

OpenAI is in talks to let staff sell $6B of shares at a $500B value. If it closes, it becomes the world’s most valuable private company—above SpaceX.   

Why this matters to founders:
- AI is not a side project. It’s the new platform. Investors are pricing it like one.  
- Distribution beats model size. The winners plug into workflows fast and everywhere.  
- Speed wins budgets. Execs are buying tools that show ROI in weeks, not quarters.  

Do this this week:
1. Ship 3 ChatGPT plays: a support bot, a sales-assist draft, a summarizer for your product data. Track hours saved.  

2. Make an “Answer Pack.” 25 buyer questions → 2-sentence answers → 1 proof → 1 CTA. Publish on-site. Clip for LinkedIn.

3. Create one AI upsell. A paid “Pro” feature powered by LLMs (reporting, insights, or automation). Price it simply.

Hook line for your deck:
“If the platform is worth $500B, what is a tiny slice of that worth to us?”

The Comment-Clone Experiment (steal this):

1. Pick 30 creators your ICP already follows.
2. Daily, leave 3 useful comments on 5 of them (no fluff, add an example or template).
3. For each reply you get → send a helpful DM (no pitch) with a resource.
4. Every Friday → post a recap carousel: 3 insights, 1 template, 1 ask.
5. Track: profile visits, connections, call requests, and revenue influenced.

Run it for 30 days. 

Bet you won’t stop.

Your 2025 marketing plan fits on one page

The old “channels” playbook is dead. There are only 4 places your buyer sees you. Win each with one simple move this week. Save this. 👇

1) Chat (ChatGPT, Gemini, Copilot)
Move: Ship an Answer Pack for the top 25 buyer questions.
Format: 2-sentence answer + 1 proof + 1 action.
Micro-prompt: “List 25 questions [AUDIENCE] asks about [PROBLEM]. Write 2-sentence answers with one stat and a CTA.”

2) Search (+Google AI Overviews)
Move: Make Cite-Ready pages (claim → number → source).
Ship 10 short Q&A pages (≈300 words), add FAQ schema, one simple chart.
Micro-prompt: “Draft 10 Q&A pages for [TOPIC]. Each: claim, metric, source link, 1-line CTA.”

3) Feeds (LinkedIn, TikTok, X)
 Move: Use the 7–20 rule: 7-second hook, 20-second lesson.
Template: “I believed X. Data showed Y. Here’s the 20-sec fix: 1) … 2) … 3) …”
Micro-prompt: “Write 5 posts using the 7–20 rule for [AUDIENCE] and [OUTCOME], grade-8.”

4) Product (inside your app/site)
Move: Build a First-Win loop: 3 steps → result in 24h → capture a “receipt.”
Send a dynamic email: “We saw you did Step 1—here’s Step 2.”
Micro-prompt: “Design a 3-step first-win for new users of [PRODUCT]. Add the follow-up email copy and CTA.”

💡 Founder takeaway: 
You don’t need more channels. 
You need one clear play per surface—and you run it every week.

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