Alec Latimer's Linkedin Analytics

Years ago I was a product leader on a B2B product that didn't work out. I was stuck. Couldn't figure out how to get my customers to buy or stick around. It felt like I was just guessing. That's when I learned Jobs-to-Be-Done frameworks and customer interviewing techniques. They showed me how to see the hidden struggles customers were facing and the outcomes they were really trying to achieve. And they taught me an approach to get that right every time. Since then, I've diagnosed growth problems for more than a dozen B2B tech products in education, SaaS, and healthcare at every stage of the product lifecycle. — Today, I do buyer behavior research to find the hidden insights that win more customers. I help B2B product leaders in edtech, health tech, and climatetech who want to win more deals. If you work with me, in less than a month you will be able to: >> Define the buying behavior of your best customers >> Find better leads based on when and where they need you >> Home in on what you need to do to beat competitors >> See the hidden roadblocks stopping customers from buying >> Communicate differentiated value with clarity >> Build a clear GTM strategy for success More than 500 customers have sat down to talk with me over the years. And the insights we’ve uncovered have led to big changes in product positioning, messaging, GTM strategy, competitive, and sales enablement. The research is fast - as little as 3 weeks. And then I stick around to help you create ideas to apply the insights. Actionable insights, not a report that’s archived. — DM me if you want to hear more. No pressure.