xNARA

-Developed engaging 30+ social media posts per month, resulting in a 15% increase in user
engagement.
-Incharge of heading regional (India) Instagram page of the brand and curate
content/campaigns based on regional requirements.
-Design & adjust social media strategies to achieve relevant KPI's using comprehensive
research.
-Worked closely with creative team members (Graphic designers, video editors) to shape
the design direction for content calendar.
-Led community management which includes: Engagement with followers and potential
partners/influencers in a timely manner.
-Responsible for the creation and development of all written content for social media
platforms, encompassing scripts, captions, post narratives, and strategic hashtag usage.

Social Media Marketing Specialist

Cameo Communications

-Assistance in managing Social Media account/ Community management. 
-Outreach on potential partnerships as per client requirements.
-PR/Brand/Influencer Management.
-Social Media content creation across various platforms (Instagram, Facebook, Tiktok).

Social Media/PR Executive

Media Mavericks

-Content creation on Social Media platforms like Instagram, Facebook, TikTok, Reels & LinkedIn for diverse clients.
-Working closely with graphic designers, website developer, SEO, video & event production team to meet client requirements.
-Undertaken successful Influencer Collab initiatives for beauty and F&B clients.
-Managed to gain immense experience in content writing, industry research, developing post & video ideas, working closely with client and designers to generate satisfied results. 
-Secondary roles include managing sales, onboarding new clients, generating email campaign ideas, managing paid ads and accounts analytics, post scheduling on Canva or Facebook Ad Suite, creating personalized service proposals and handling payment quotations. 
-I have experience handling 7+ client accounts for which I generate creative graphic & video content (GIF's, carousels, etc.), write captions, suitable hashtags, manage DM's and also run paid ads when required.

Social Media Head

SAMS General Trading LLC

Primary role included creation and management of Social Media profiles on Instagram, Facebook and LinkedIn. Posting relevant content, writing captions and running paid campaigns also included. Regular management of social media channels helped boost the brand's digital awareness among new audience. Daily growth analytics were monitored to establish suitable campaign strategies. I was also responsible for generating the idea hosting a product giveaway campaign, identify and collaborate with suitable influencers across UAE to enhance product awareness and strengthen brand trust among our target audience.
Secondary responsibilities included setting client meetings, conducting interviews, data analysis and attending product workshops.

Social Media Marketing Intern

Savings

Primary role included lead generation using telephone and email to develop new business, conducting research, identifying potential buyers, following up on leads, and finding ways to grow the sales pipeline. Secondary responsibilities contained setting up client calls and meetings, business proposal discussions and bringing merchants on board to associate with the company.

Brand Partner Executive

Developed creative and engaging social media strategies realted to the baking business. Manage the day-to-day handling of all social media channels such as Facebook, Instagram, and Tiktok adapting content to suit different channels. Doubled the reach and engagement of the homebaker's Instagram account which allowed her to reach customers of various segmentation.

Social Media Coordinator

Participated in an annual Fair for 5 years consecutively, setting up food stalls, requiring us to attract potential customers toward our product gaining incredible experience with sales, promotion and developing business ideas for required target market to gain profit.

Sales Business Development

An active team player with good experience in content creation and social media marketing. BA Honors graduate from The Middlesex University, Dubai. Holding a marketing agency experience of 2 years, I am well versed with developing and creating content for all social media platforms (Instagram, Facebook, Reels, TikTok, LinkedIn). Extended experience includes client management, independant account management, and working closely with influencers for ad campaigns.

I have excellent communication, leadership, team building and time management skills. I I love learning new skills and abilities on everyday basis and am never afraid to explore different opportunities presented to me!

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Alefiya Mustafa's Linkedin Analytics

Alefiya Mustafa

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Alefiya Mustafa

Want to drive more opportunities from LinkedIn?

Alefiya Mustafa's Linkedin Analytics