Universidad Carlos III de Madrid

At the Universidad Carlos III de Madrid, renowned for its international focus and knowledge transfer, I teach various marketing courses:

►  Consumer Behavior: Delving into the motivations and decision-making processes of consumers.
►  Digital Marketing: Educating on strategies and tools essential for online marketing.
►  Research Techniques: Equipping students with marketing research methods and approaches.

Associate Professor

Muñeca Brava

Muñeca Brava is a wine bar located in Madrid, known for its wide variety of wines and homemade food, served in a warm and consistent atmosphere. 

The wine bar stands out for its passion for wine and friendly, transparent service. We personally select wines, ensuring a unique enological experience for each visit.

► Wine selection and catalog management.
► Designing wine experiences for customers.
► Operational and strategic management of the wine bar.
► Creating events and promotions to attract and retain customers.
► Team training and leadership.
► Maintaining high customer service standards.

Our focus isn't just on selling wine; it's about creating a community around wine, where both beginners and enthusiasts can explore and enjoy wine culture.

CEO & Sommelier

Magia

Magia is a creative agency specializing in serving the public sector. Originating from the combined experience of its founders at the Ministry of Consumption, Magia is dedicated to reinventing communication and marketing within the public sphere.

With an innovative approach, the agency merges cutting-edge communication strategies with a profound understanding of the public sector. Magia stands out for its ability to create impactful and meaningful campaigns, aimed at effectively connecting with citizens and enhancing the perception and reach of public initiatives.

► Strategic and operational direction of the agency.
► Cultivating key relationships with clients and partners.
► Overseeing communication projects and advertising campaigns, applying innovative techniques and strategies.
► Developing new services.
► Leading and promoting collaborative growth and skill development.
► Representing Magia at industry events and forums.

CEO & Co-Founder

myGwork

Mentor

Gastronia

Gastronia is a company specializing in the import and distribution of Spanish wines for the Peruvian market. It represents a range of products from Martín Codax and Dominio de Valdepusa wines, Parxet cavas, to Lolea's premium sangrias and WIN's non-alcoholic wines.

In my role as a Wine Marketing Consultant at Gastronia, my responsibilities included:
► Developing and executing marketing strategies tailored to wines.
► Analyzing the market and adapting products to local preferences.
► Organizing events and promotional campaigns.
► Strengthening relationships with distributors and clients.
► Collaborating in the selection of wines and managing the product portfolio.

Wine Marketing Consultant

Tortle Ninja

Tortle Ninja is a no-code decentralized financial tool built to enable retail investors, fintech, and crypto enthusiasts to create combined DeFi strategies.

As Chief Marketing Officer (CMO) I am responsible for guiding the efforts within Tortle Ninja to deploy strategies that allow more users to recognize the brand and, therefore, the product.

► Design and implementation of the marketing strategy.
► Actions analysis and results evaluation.
► Design, development, and management of communication campaigns.
► Market analysis.
► Brand definition and positioning.
► Identification of marketing opportunities.
► Marketing department direction.
► Definition and management of budgets.
► Innovation in products and services.
► Establishment of KPIs / OKRs and guarantee of their monitoring to improve processes and results.

Glue Digital

Glue.gl is a user-centered design agency, which develops scalable, robust, and usable digital products. Glue combines digital strategy, UX, design, and technological development to help organizations and individuals grow in a connected world.

Digital Manager

Spanish Ministry of Consumer Affairs

The Spanish Ministry of Consumer Affairs is the department of the General State Administration responsible for proposing and executing the Government's policies on consumption, consumer protection and gaming activities at the state level.

As Head of Digital and Advertising Strategy, I lead the creation and implementation of communication campaigns and digital products linked to the ministry's measures.

► Design and implementation of the Communication Plan.
► Digital strategy definition.
► Communication actions analysis and evaluation.
► Optimization of UX digital points of contact between citizens and the ministry.
► Advertising campaigns development.
► Brand awareness and positioning.
► Citizens interests and concerns research.
► Identification of communication opportunities.
► Generation of commitment in social networks.
► Identification of trends and evaluation of emerging technologies.

Digital Communication and Advertising Manager

BICG

BICG is a research and consulting firm focused on innovation and new work strategies. As Head of Marketing, I lead BICG's marketing and communication strategy internationally. 

► Design and implementation of the company's Marketing and Communication Plan. 
► Management of the press agency. 
► Definition of marketing strategies for the offer of products and services. 
► Planning, preparation, and budget management. 
► Analysis of marketing actions and evaluation of results. 
► Investigation of the demand for products and services. 
► Investigation of the competition. 
► Identification of potential clients. 
► Development and management of advertising campaigns. 
► Creation of brand awareness and positioning. 
► Organization of events. 
► Supervision of the marketing strategy in social networks and content marketing.

Head Of Marketing

Xiaomi Technology

Xiaomi is the fourth largest telephone manufacturer in the world and the third in Spain. As Head of Social Media, I led the social media strategy of Xiaomi Spain reporting to the Head of Marketing of Western Europe.

This is what we get:
🎯 + 125% growth in followers on social networks compared to the previous period
🎯 + 340% growth in RE on social networks compared to the previous period
🎯 Creation of three viral actions that provided a reach of more than 4M users and three national TT + one worldwide
🎯 Brand positioning as a benchmark on Twitter

And ... how did we do it?
► Social media strategy planning
► Creation of creative concepts for product launch campaigns
► Localization of content and international campaigns
► Definition of campaign KPIs and their alignment with the company's objectives
► Monitoring of marketing actions on social networks and analysis of results
► Tracking competitors
► Creation of viral campaigns such as #ReinoAntiSpoilers or #ReescribeLasReglasConXiaomi
► Creation of micro-influencers strategy on Instagram with amateur photographers
► Alignment of Xiaomi's brand personality with its tone on social networks

Head of Social Media

As a seasoned marketer and communication strategist with a deep passion for storytelling, I've spent my career helping brands articulate and amplify their narratives. With experience in both public sector communication and entrepreneurship, I've built a reputation for developing and implementing integrated marketing plans that maximize reach and impact. 

My journey took me from journalism to advertising, and finally to marketing, working with various industries from consumer electronics to strategic consulting. I've spearheaded advertising strategies at the Ministry of Consumption, and now, I'm molding the future of marketing as the CEO & Co-Founder of Magia and an Associate Professor at Universidad Carlos III de Madrid.

Reach out if you're looking for a dynamic strategist to elevate your brand's story, or if you're interested in learning more about my journey. When I'm not working, you'll find me indulging in my passion for gastronomy or exploring the world of Web3.

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