Alejandra Pedemonte's Linkedin Analytics

Global marketing leader with 12+ years of experience in the consumer packaged goods industry creating brand strategy, executing integrated campaigns, and ensuring cohesive brand experiences across global touchpoints. Proven ability to align brand initiatives with business objectives and translate insights into compelling strategic narratives. Adept at collaborating across teams to enhance brand equity and unlock growth opportunities within dynamic ecosystems. I'm passionate about connecting with the consumer and have done so through rebrands, new innovation items, updated packaging design, social media, email marketing, website design, PR, and direct mail. I challenge the status quo by continuously seeking ways to enhance the brand and optimize processes. University of Michigan Ross School of Business MBA - Go Blue!