Alejandra Alonso Díaz's Linkedin Analytics

Marketer and passionate customer advocate, leveraging both hard data and consumer psychology for the deepest customer understanding. Fully oriented to results to deliver tangible strategic and commercial incremental impact. Here at Telefonica Group, I deliver insight that addresses real business challenges, combining data analyitics and AI and methodological expertise with strong commercials from a background in pricing & marketing. Prior, I worked various roles in marketing areas in Telefonica Spain. During my time there, I was responsible for Loyalty program for wireless customer, and develop new products and promotions for prepaid / PAYG customers. Previously, I spend my early career working at financial and strategy positions in different companies.