Rodo Marketing

Rodo connects indie game developers with B2B service providers through curated events, real-time feedback loops, and community-led activations.

    - Built and launched multi-city in-person events (Bay Area, Boston, LA, Burbank, Pasadena, Seattle, Arizona), averaging 12+ qualified attendees per event with a 60% RSVP-to-attendance rate.

    - Secured first official sponsor without a pitch deck, through direct outreach and a high-trust relationship built on momentum, vision, and proven execution.

    - Sold first ticket after independently developing brand value and event systems—without staff, funding, or ad spend.

    - Sponsored two aligned Bay Area events to expand Rodo’s visibility, strengthen ecosystem ties, and support mission-aligned creators.

    - Designed and executed marketing and brand strategies for indie game and animation studios—supporting early-stage creators in audience growth and long-term IP development.

    - Built automated outreach workflows and CRM tagging systems to scale engagement across newsletters, events, and partner comms.

    - Grew Rodo’s newsletter to 400+ Luma subscribers and expanded reach through a 3.5K+ LinkedIn network and 13K+ IG story views.

    - Managed full sponsorship lifecycle: cold outreach, negotiation, onboarding, deliverables, and follow-up reporting.

    - Formed partnerships with universities, platforms, and local orgs to grow Rodo’s credibility and connect high-signal communities.

    - Currently building systems to automate ticket upsells and streamline sponsor acquisition for long-term scalability.

     - head of marketing for indie animation film, Double Smooth. Driving investor relations, strategic partnerships and social media marketing. 

Tools: Luma, Notion, Canva, Google Workspace, Mailchimp, Zapier, LinkedIn, Instagram
Focus Areas: Community Strategy • Event Production • Brand Marketing • Sponsorship Management • Creator Partnerships • Outreach Automation • Ecosystem Development

Founder

RevOps Co-op

Member

Gamers Home

B2B Freelancer marketplace that task tracks freelancer projects.

• Develop and execute a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Managed and analyzed community engagement data to optimize champion funnel, resulting in a 25% increase in user conversion. Improved user experience and platform adoption.
• Enhanced online community engagement through creative writing and monitoring and analyzing user interactions, resulting in a 20% increase in user retention and improved user satisfaction.
• Managed online community operations and content, resulting in a 20% increase in user engagement and brand visibility.
• Coordinated marketing campaigns with the sales to manage new customer acquisitions. Researched marketing trends, keywords, SEO catering to unique marketing strategies.
•  Recruited and onboarded a sales representative, and developed a targeted sales marketing campaign to drive lead generation.

Chief Marketing Officer

KIDS ATELIER

Luxury Children's Apparel Startup.

• Developed and executed omnichannel marketing strategies, focusing on e-commerce growth
• Implemented product information management (PIM) system, creating hierarchical taxonomy for 100+ SKUs
• Optimized product imagery and metadata to enhance visual merchandising and searchability
• Crafted SEO-optimized product copy and meta descriptions, improving organic search visibility
• Applied schema markup and alt text optimization to boost technical SEO and accessibility
• Leveraged Shopify’s built-in SEO features to enhance website performance and visibility, including schema markup and alt text optimization.
• Utilized Shopify's CMS to design and launch high-converting landing pages, enhancing user experience (UX)
• Optimized product metadata and descriptions using Shopify’s templates to improve search engine rankings.
• Created and managed content calendar for company blog, aligning topics with SEO strategy
• Independently developed and executed cross-platform social media strategy across Pinterest, Instagram, and Facebook
• Initiated production of rich media assets for enhanced product storytelling
• Conducted competitive analysis and consumer behavior research to inform market positioning
Developed brand style guide to ensure consistent messaging across all customer touchpoints
• Implemented conversion rate optimization (CRO) techniques, laying groundwork for improved e-commerce performance
• Monitored and optimized website performance, identifying and implementing solutions to enhance site speed and user flow

E-commerce Marketing & Operations Specialist (Solo Role)

ATX Game Makers

• Facilitated a strategic partnership with Randstad, a global staffing agency, to create a brand partnership between ATX Game Makers and Randstad, enabling collaborative opportunities and expanding reach for both organizations.
• Managed content calendar across multiple social media channels (Twitter, LinkedIn, Instagram) for ATXGame Makers. Boosted LinkedIn follower count by 335% within 2 months through strategic content planning and execution.
• Wrote and published engaging blog content on WordPress, updating the community on events, educational game content, and spotlighting members. Increased blog subscription awareness by 15% over 2 months.
• Collaborated with the founder to develop and implement an effective newsletter strategy and content creation plan. Achieved an impressive 2.8% click-through rate (CTR) on the newsletter within 7 days.
• Contributed to and facilitated engagement within the company's Discord community, increasing attendee interaction by 15% over 30 days.
• Designed and conducted surveys to gather valuable feedback from the community. Utilized survey data to drive initiatives that increased attendee satisfaction by 10% over 2 months.

Marketing Manager

Allstate

• Identify and implement process improvements that increase the efficiency of the express claims handling process by 15%, measured through reduced processing times and enhanced customer feedback scores.
• Address escalated customer inquiries and complaints related to express claims, aiming to resolve 95% of issues within 24 hours to ensure high customer satisfaction and retention rates.
• Monitor claims to ensure a 98% adherence rate to Allstate's quality standards and compliance requirements, implementing corrective actions to address any deviations.
• Ensure that express claims are processed within a target time frame (e.g., 90% of claims processed within 48 hours), maintaining accuracy and compliance with company policies and industry regulations.

Claims Manager

Prudential Financial

• Tracked absence policies of up to 15 clients, managing employees’ leave of absence claims and coordinating transitions to other departments when necessary (e.g., medical leave to disability leave).
• Conducted detailed analysis of each claim decision, ensuring high levels of accuracy and adherence to FMLA and company leave of absence guidelines.
• Successfully handled confidential and sensitive information for claimants without any incidents, demonstrating strong adherence to data privacy and security protocols.

Absence Claims Examiner

Concept artist with Ridentem studios | See you at CTN in Burbank! | Networking consultant | Public Speaker

Professional storyteller and community builder for the entertainment industry.


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