Holaluz.com

• Managing investor relations and impact (sustainability) to enhance stakeholder engagement and refine communication strategy.
• Led R&D initiatives for smart EV charging and V2X solutions integrated with solar technology.  
• Optimized door-to-door sales strategies, resulting in enhanced lead sourcing.  
• Drove business transformation efforts to reduce churn and improve overall operational efficiency.

Special Projects

Defined and iterated the pipeline for the acquisition and training of new sales channels (ops & CRM), which led to an increase in the total number of channel partners by 50%, making the team the number one sales source from 2020 forward.

Business Development Manager - Channel Partners

I led the creation of the inside sales team, and iterated until it became a high performance sales team (+30% conversion rate). I was responsible for the definition and constant iteration of sales' playbooks and staffing.

Business Development Manager - B2C Inside sales

Defined and launched the natural gas business line up to 1.000 customers, laying the foundations for the products’:
- Customer support documentation
- Monthly billing system
- Sales playbook
- Natural Gas Procurement & DSO operations

Product Developer - Natural gas

- Planned, defined, and implemented the company’s ERP, CRM, and internal sales tools.

- Implemented Scrum and other agile methodologies on the web development team.

Project Manager - Tech team

Full-time internship. Started as the 13th team member of the company managing partners, suppliers and customers. Back office management of 25.000+ contracts.

TPA Intern

Grupo Onyx

Company that provides construction & maintenance of commercial facilities and telecommunications infrastructure to Tigo Guatemala (Millicom International).

-	Assisted in the planning of earthworks, construction and remodeling projects using CAD and Microsoft Project.
-	Assisted in the procurement management of construction and facilities remodeling projects.
-	Supervised civil and interior design works. (40+ men construction team)
-	Performed monthly presentations and meetings with the project’s stakeholders.

Project Manager Assistant

Civil engineer turned business operator, passionate about investing and the global transition to a decarbonized economy.

I lead investor relations and impact/sustainability initiatives at Holaluz, Spain's leading green energy tech company. 

I've grown with this company from startup to where it is today. My background spans R&D for solar-integrated smart EV charging and V2X, business transformation that improved customer retention, and building the customer service and inside sales tools from scratch - achieving industry leading 30% first-call conversion rates.

I thrive at bridging teams, translating between technical and business worlds, and consistently optimizing processes.

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