Flat Circle

Meta Advertising Lead

SENSILAB

Main responsibilities: 
- Managing facebook advertising for 14 European countries with six figure ad spend per month.
-Leading a team of advertisers, helping them scale and optimize their ad campaigns.
- Developing strategy for brand's facebook advertising.
- Creating ad copies and collaborating with designers (ordering new ad creatives).
- Analyzing data about performance of advertising campaigns and acting upon that data.

Meta Brand Lead

Main responsibilities: Managing, optimising and scaling Danish, Switzerland, Irish and United Kingdom market for Slimjoy brand.

Facebook Advertising Specialist

D4WEB

Paid Advertising Specialist

-Managing Facebook Business account.
-Monitoring, optimizing and scaling Facebook ads
-SEO Keyword research and advising on best practices for on-site and off-site optimization
- Advising on best practices for e-mail marketing.
- Creating social media strategy.

Digital Marketing Freelancer

Turning Facebook and Instagram ads into profit-boosting machine 🚀| Specialized in Ecommerce | Meta Brand Lead at SENSILAB

Running ads is a waste of time and money. 
 
100% true, If: 
 
→ Offer is not clear 
→ Retention is neglected 
→ There is no organic presence 
→ Fundamentals are not set in place 
→ There is no need/want for your product 
 
The outcome of time and money invested into ads 
 
Is determined by things you can do outside of the ads platform. 
 
Simple.

Aleks Rožman

Helping businesses grow with paid ads 🚀| 4-years of Ecommerce experience | $10+ million in managed ad spend | Meta Advertising Lead @FlatCircle

Optimization is killing your ability to scale paid ads. 
 
↳ Lowering budget 
↳ Closing campaigns  
↳ Turning off creatives 
 
Multiple changes in short period of time  
 
This results in: 
 
→ Scaling done on shaky grounds  
→ Algorithm having no clear direction 
→ You are left without any significant data/learnings   
 
Mindset “more is better” instead of “less is more”  
 
But hey I get it 
 
We try to make the most out of things in our control  
 
We aim for highest return possible  
 
Expectations are high and when they are not met  
 
We get crushed and start optimising based on little data  
 
And lots of emotions 
 
Not all optimisation is created equal though  
 
Here is a better way to optimise you ad campaigns:   
 
1. Analyse performance after 3 days  
 
This will give campaigns enough time so you can make decisions based on data instead of emotions. 
 
2. Start optimising from ad level up  
 
This gives campaigns a second chance if one ad gets the majority of spend but underperforms. 
 
3. Look at trends  
 
They give you clear overview where performance is headed so you can optimise/scale on more solid grounds 
 
Because if you scale on shaky grounds  
 
The performance goes south very quickly 
 
Thoughts?  
 
TL;DR 
 
Less is more when it comes to optimisation 
 
1. Analyse performance after 3 days 
2. Optimise from ad level up  
3. Look at trends 

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Meta doesn’t care about you. 
 
Whether you throw more money into ads or not 
 
↳ Landing pages 
↳ Creatives 
↳ Products 
↳ Offers 
 
All irrelevant if you fail to grab attention of what Meta truly cares about 
 
Users of its platforms. 
 
When I worked as a waiter, people were saying “customer is king” 
 
And the same can be applied to social media 
 
It’s all about making your target audience and users of those platforms happy 
 
→ If they are happy, they stay 
→ If they are not, they leave 
 
And the last thing we want is for people to leave those platforms 
 
So here are 5 things we can do to make people stay 
 
(and lower CPM as a result): 
 
1. Use multiple ad formats 
2. Talk about them not you 
3. Boost engagement with reels 
4. Interact with them in comments 
5. Speak to your target through different angles 
 
Give Meta it’s users 
 
And Meta will give your lower advertising costs as a result. 
 
It’s a win-win. 
 
P.s. Any other ways to make users stay on platforms? I am curious to read your views.

There is 1% chance I succeed. 
 
Scary odds right... 
 
Why should I even start working towards goals 
 
If the chances for success are so slim... 
 
The catch is, I am not fixating on that 1%  
 
But rather on how to get it to 10%, 20%, 30% of odds in my favour 
 
→ Build systems 
→ Share knowledge 
→ Share experiences  
→ Get out of comfort zone  
→ Establish relationships with others on the same path 
 
Build in public. 
 
With each step forward 
 
The % of success odds increases  
 
That is why the only thing a person in this situation should focus on 
 
Is to make so many steps forward it becomes impossible to not succeed  
 
All comes down to the mindset shift  
 
From “odds are stacked against me” 
 
To “I will do something to improve those odds” 
 
And do it one step at a time.  
 
What will your next step be?  


5 crazy mistakes I made on my 4 year paid ads journey 
 
→ Tunnel vision 
→ Optimising/scaling on 1 day 
→ Treating all ad accounts the same 
→ Not analysing why campaigns failed 
→ Testing, but not implementing learnings 
 
We try, we fail, we learn 
 
And we get better. 
 
So what do I do differently now? 
 
↳ Use data from testing 
↳ Deep dive into campaigns 
↳ Looking at a broader picture 
↳ Scaling/optimising on performance trends 
↳ Treating all new ad accounts like blank piece of paper 
 
The more you fail the more you know. 
 
Read that twice.

Running boring creatives isn’t the worst Meta ads mistake 
 
Not knowing numbers is.  
 
Imagine flying a plane without any radar  
 
- Journey is unknown 
- Direction is unknown 
- Destination is unknown  
 
And you can’t afford this  
 
Because sooner or later you run out of fuel. 
 
Same goes for ads and numbers behind them  
 
Having zero clarity regarding those numbers results in: 
 
↳ Campaigns eating your bottom line  
↳ Products over/under pushed 
↳ Unclear KPI targets  
 
Tossing a dice and hoping for the best.  
 
(and you can’t afford playing with advertising this way) 
 
So... these are 5 numbers you need to know about: 
 
→ Customer Acquisition costs (CAC) 
→ Customer Lifetime value (cLTV) 
→ Cost per goods sold (COGS) 
→ Average order value (AOV) 
→ Unit economics  
 
Now the direction and destination are clear 
 
Because these numbers enable you to map out a clear path to your business goal. 
 
(So you won’t be throwing money out of the window). 
 
P.s. Any other numbers, business need to know when running paid ads?

Paid ads are a maze many businesses escape too soon. 
 
High expectations 
 
Lots of money invested 
 
No fundamentals in place 
 
It results in running 10s of campaigns 
 
And turning them off after a day or two because results are not 10x ROAS 
 
What to do instead? 
 
Build solid foundations 
 
Stay in a maze for longer. 
 
Play the game many are not playing. 
 
Because building sustainable business is 100x better 
 
(and more profitable) 
 
Then chasing quick results which won’t matter 1 year later. 
 
Which paid ads game are you playing?

I managed ads for brands spending both $50k and $500k/month, 
 
(No. 1 difference between them): 
 
Systems. 
 
Yep, brands spending 6-figures per month have clear systems in place  
 
→ Testing and analysis 
→ Special campaigns  
→ New product launch 
→ Creative production  
→ Communication between teams 
 
On one hand it helps them increase revenue and bottom line 
 
On the other it helps them run their store more efficiently  
 
- Communication is clearer 
- All unnecessary bottlenecks are left out  
- Optimising and scaling paid ads is easier  
- Raw creative material gets produced consistently 
 
Next step is always clear to everyone involved  
 
And clarity is one of the key benefits of having such systems in place 
 
Because they can be easily followed by anyone inside your business.  
 
To start you off, a testing system that helps us lower CPAs by up to 30%: 
 
1. Set a hypothesis 
2. Choose variable 
3. Pick two variations of that variable 
4. Set KPIs 
5. Run a test 
6. Analyse results 
7. Implement learnings  
 
Start by systemizing one part of your business 
 
Move forward to the next  
 
And see how easier it gets to scale above 5-figures of ad spend per month.  
 
 
P.s. Need help setting up those systems and scaling above 5-figures/month? Drop me a DM and let's discuss potential collaboration. 


I shifted posting on Linkedin from 3 to 5 times/week. First 2 pros and cons: 
 
Pros: 
 
→ More data in less time 
→ Faster growth and more exposure 
 
Cons: 
 
→ More time investment needed 
→ Hard to consistently come up with new post ideas 
 
For me, the pros outweigh cons 
 
While one gets you results instantly 
 
The other opens up and opportunity to improve 
 
I try to maximise pros and minimise cons 
 
And in order to minimise cons I help myself with these 2 tools: 
 
1. Taplio 
 
Helps me with: 
 
↳ Easy schedule of posts in advance 
↳ Analysis of my posts 
↳ Iteration ideas 
 
2. Notion 
 
Helps me with: 
 
↳ Managing my posting calendar 
↳ Writing down post ideas in one place 
↳ Having overview of post angles, lengths and formats 
 
Now while posting 5 times per week is good for impressions 
 
Don’t just do it for the sake of it 
 
Quality needs to always come first.

I failed (again). 
 
Life threw a shock at me 6 weeks ago 
 
And my mind got literally hijacked 
 
- No motivation 
- No creativity 
- No drive 
 
Poof, gone in a blink of an eye. 
 
Not once during those days I thought of sitting behind a computer 
 
Writing my next post for you. 
 
That is until my thoughts and perspective completely shifted 
 
From “why has this happened” 
 
Into “This person would want me to keep going and succeed at what I decide to do”. 
 
Things won’t be the same from this point forward 
 
Neither will my content for that matter (and for the better) 
 
And although I lost important piece of the puzzle that is my life 
 
I gained something valuable 
 
1. Better perspective on life 
 
2. Personal values reset 
 
This post isn’t the type you might be used to reading from me 
 
But I wanted to write my thoughts on blank piece of Google Drive paper 
 
And share it with you anyways. 
 
See you next time. 
 
Aleks

D2C brands have to start building something meaningful.  
 
→ Stories 
→ Communities 
→ Relationships  
 
It’s all the things big spenders like Temu don’t have  
 
They are playing low price,  
 
unlimited discounts game.  
 
You should be playing strong community game 
 
Make people feel they are part of something 
 
- Engage with them 
- Speak their language 
- Listen to what they have to say  
 
Play on your strengths.  
 
Because playing on strengths of your competition 
 
Will most likely result in getting left behind 
 
While playing on yours 
 
Will result in growth 
 
Simple.

For every problem, the solution exists. 
 
And Meta ads aren’t exception here 
 
These are 2 common problems advertisers face:  
 
(and 3 solutions to them) 
 
1. High advertising costs 
 
→ Build strong organic presence  
→ Leverage communities 
→ Double down on email 
 
It comes down to building support revenue streams. 
 
2. Increased competition 
 
→ Communicate story of your brand 
→ Put customers as a priority 
→ Niche down 
 
 It comes down to playing on your strengths 
 
Easy.

If you struggle to scale ad spend to 6-figures it’s likely due to 3 missing pieces of the growth puzzle.

1. Product portfolio
2. Creative portfolio
3. Market exposure

Because doing same things you did to get to 5-figure spends

Won’t catapult you to 6-figure ones.

That’s why introducing something new to your scaling arsenal is a way to go

→ New products
→ New creative angles
→ Exposure to a new markets

All of these three can expose your business to a whole new audience pool

Or expand the chances to scale inside an existing one.

And this is exactly what you need in order to grow further.

Give your customers something new

Present your existing products in a different light

Open the door to new markets

Grow.

Or watch from the sidelines how others do it.

Taplio

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