Space307

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
- тook an active part in the project of implementing AI technologies to improve the efficiency and quality of work in the product and marketing departments (ChatGPT, Midjourney, Stable Diffusion and etc.)
- Implemented standards for the development and use of Go-to-Market strategies in the departments of product marketing managers and geo managers
- a communication map of the product and customer journey map has been formed
- user segmentation standards have been formed on the platform for Direct Marketing communications
- direct marketing communications markup standards have been formed and automated
- successful integration of HubSpot and Amplitude in the company
- more than 80 hypotheses have been formulated and tested on the product

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- developed and implemented a Go-to-Market strategy for the Asian and LATAM regions of the product
- analysis of the funnel of interaction with clients of the trading platform
- conducting research on the audience, competitors, market trends in order to further improve the Activation and Retention metrics of the product
- planning, automation and optimization of cross-channel campaigns at the junction of Acquisition, Activation, Retention
- planning, automation and optimization of Direct Marketing (push/email/app stories) campaigns aimed at increasing Activation and Retention matrics
- planning, automation and optimization of processes of interaction of client managers with TOP clients of the trading platform
- generating and prioritizing hypotheses, launching A/B tests in order to improve the customer experience and product metrics of the trading platform

Senior Product Marketing Manager

Product Marketing Alliance

As a Product Marketing Manager, I specialize in driving product success through strategic market positioning, competitive analysis, and customer-focused campaigns. Honored to also represent as an ambassador for the Product Marketing Alliance, leveraging industry insights and networking to further the mission of the program.

Ambassador

GTM Alliance

As a Product Marketing Manager, I specialize in driving product success through strategic market positioning, competitive analysis, and customer-focused campaigns. Honored to also represent as an ambassador for the Go-to-Market Alliance, leveraging industry insights and networking to further the mission of the program.

Serenity

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
- designing a unified media planning system for agency services 
- organizing employee training system
- arranging advanced training for agency employees
- developing the agency's knowledge base and work standards 

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- managing a group of heads (10 people), developing their professional and managerial skills
- participating in the organization of referral services and improving their effectiveness for agency’s clients. The group included heads of analytics, contextual advertising, content marketing, SEO, design, branding, website development, sales marketing, marketing strategy, event marketing
- development and control of financial and internal KPIs of departments

Digital Marketing Team Leader

Head of Paid Advertising and Analytics

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
- developing the agency's standards for conducting advertising and web analytics projects
- increasing the average duration of cooperation with clients in the agency from 3 to 10 months
- successful expansion of the list of basic and additional services provided to clients in the field of advertising and web analytics

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
- developing media plans for new projects
- creating and optimizing advertising campaigns on CPC, CPO, ROI, ROI on Google Ads, Yandex Direct, Facebook, VK, MyTarget
- installing and configuring system web Analytics Yandex Metrics and Google Analytics via Google Tag Manager
- analyzing and increasing the effectiveness of advertising campaigns (both media and performance campaigns)
- reporting to clients on the work done and the indicators achieved


𝗧𝗼𝗼𝗹𝘀 𝘄𝗵𝗶𝗰𝗵 𝗜 𝘂𝘀𝗲𝗱 𝗶𝗻 𝗺𝘆 𝘄𝗼𝗿𝗸:
Systems of analytics and call tracking:
- Google Tag Manager
- Google Analytics
- Google Data Studio
- Google Optimize
- Yandex Metrika
- Call Touch

Systems of PPC advertising:
- Google Ads (Google AdWords)
- Bing Ads
- Yandex Direct
- Avito

Price aggregators:
- Google Merchant
- Yandex Market
- Torg.Mail.ru

Automators for management of PPC advertising:
- CPA Optimizator "Origami"
- Bid Management System "Direct Manager"

Advertising in social networks:
- VK.com
- Facebook.com
- Instagram.com
- myTarget
- Linkedin.com
- YouTube.com

Paid Advertising and Analytics Specialist (PPC, SMM)

Yandex

Since 2018, I was one of 70 Yandex Products Experts in advertising technologies in Russia and the CIS.
As a Yandex Products Experts in advertising technologies, I spoke at universities in St. Petersburg, wrote articles, conducted commercial training in Digital Marketing.

Yandex Products Expert

Serenity School

School of integrated marketing: from creating a strategy to implementing a sales system.
- Developed a curriculum program (curriculum, presentations, homework for students, additional training materials).
- Conducted 11 theoretical lectures and 11 practical classes.

Web Analytics Educator

Digitale Conference

The Conference Digitale (A series of annual conferences that present global ideas to help you do better business. 4,000 Conference attendees Best Professional EventPro Conference).
- Responsible for promoting 5 conferences: Digitale 6 - Digitale 11.
- Developed a strategy for promoting the conference through PPC advertising channels.
- Created, managed and optimized advertising campaigns for the conference based on web analytics data.

Conference Organizer and Leading Advertising Specialist (PPC, SMM)

I'm a Digital Marketing Expert and Product Marketing Manager with over 10 years of experience in marketing, including sectors like FinTech, real estate, luxury real estate, luxury yacht sector, B2C e-commerce, various B2B services and products, HoReCa, event industry sector, Mobile and Web Apps. Fluent in Russian and English, I'm a certified Yandex Products Expert.

Starting as a PPC advertising intern, I've led a digital marketing team, honing my skills in Product Marketing, Growth Marketing, and Digital Marketing. I've implemented AI technologies at Space307, integrated HubSpot and Amplitude, and tested over 80 product and marketing hypotheses.

I've developed a unified media planning system, organized employee training programs, and increased the average duration of cooperation with clients from 3 to 10 months.

I'm adept at analyzing customer interaction funnels, conducting market research, planning, automating, and optimizing cross-channel campaigns, and generating hypotheses for A/B testing.

📱 Phone: +79817241059
📧 Email: seygarov@gmail.com

► Domains: Marketing | FinTech | Mobile and Web Apps | Digital Marketing | Growth Marketing | Product Marketing | Performance Marketing

► Soft Skills: Organizational skills | Interpersonal skills | Communication and presentation skills | Problem-solving skills | Self-motivated | Patient

► Tools: Google Analytics | Google Tag Manager | Google Data Studio | Google Optimize | Yandex Metrica | Google Ads | Bing Ads | Yandex Direct | Avito

Feel free to connect!

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