Aleksandra Rasic

LeadDelta - LinkedIn Network Manager

- Ensuring a seamless and visually appealing user experience across the app
- Creating wireframes and low-fidelity prototypes to rapidly iterate and validate design concepts
- Translating wireframes into high-fidelity designs that showcase the visual aspects of our product
- Translating users' insights into intuitive and engaging design solutions that align with their expectations and pain points
- Maintaining a consistent and recognizable brand image across all touchpoints, from our app interfaces to marketing materials

Product Designer

Aleksandra Design

- Crafting Brand Identities: Tailoring logos, typography, color palettes, websites, layouts, illustrations, and various visual components to effectively convey the unique brand messages

- Defining Visual Identity: Establishing a cohesive visual language and style that eloquently communicates messages and embodies the brand's distinctive personality

- Designing Engaging Products: Shaping products that seamlessly blend aesthetic appeal, functionality, and user-friendliness to deliver exceptional user experiences

- User-Centric Design Process: Conducting in-depth user research, generating innovative design concepts, bringing ideas to life through prototypes, and rigorously testing products to ensure they align with user needs and expectations

Brand and UI design

VerbFactory

- Managing the creative process from concept to completion
- Managing the design team and maintaining the quality and creativity of design projects
- Translating business requirements and user needs into compelling design solutions
- Leading the creative side of pitch projects and supporting the business development team with creative input, client meetings, presentations, and proposals
- Producing creative concepts for new projects and designing high-quality printed and digital materials

Lead Designer

Autoklose – a VanillaSoft company

#SaaS, #B2B | 11-50 heads | autoklose.com

- Was responsible for all design decisions to create visually stimulating and delightful design experiences.
- Interviewed, hired and managed external creative vendors, ensuring timely completion and high-quality output.
- Worked directly with the product and marketing teams to better understand users’ behavior. 
- Developed all digital materials such as ebooks, banners, infographics, magazines, posters, and more.
- Created user-friendly designs such as the main website that grew in user base from a few thousand to 20,000 with conversion rate over 10% on main CTAs such as book a demo and a 14-day trial.
- Created digital/graphic illustrations i.e. website illustrations.
- Provided graphical support for blog posts and social media.

Designer

ØMNI 42 

- Creating client-focused, unique design solutions, primarily digital
- Designing UI guides, page layouts, site grids, and landing pages

Digital Designer

Excellence Squared Group Ltd

Management Consulting Company | 51-200 heads | Toronto, Ontario/London, UK

- Developed 100+ digital and print assets: brand identities, web, and mobile UI, banners, posters, magazines, etc.
- Successfully managed and coordinated layout design and illustrations for one of the most famous UK Heritage books, from concept through completion, including event materials such as banners, flyers, welcome package.
- Created clean, unique and innovative frontend web interfaces based on internal guidelines and latest UX trends.
- Produced 50+ reusable design templates, saving an average of 10 hours per week, per designer.
- Organized workshops and worked directly with clients to understand and formulate their business needs.
- Illustrated simple and stylish drawings for two books for kids.

Graphic and Web Designer

Product designer fueled by passion and a quest to simplify the digital universe, one design at a time. I thrive on translating complex problems into designs that are not just pretty but also incredibly practical. My playground? Collaboration, continuous growth, and the adventure of design innovation. Let's connect and make design magic happen!

Taplio

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