TAQA (Industrialization & Energy Services Company)

Driving contract value maximization and operational excellence across Middle East, North Africa, and Turkey through strategic performance management and AI-powered solutions.

*Contract Value Optimization*

-Lead revenue harvesting initiatives and leakage prevention strategies
-Implement AI-driven analytics to identify value enhancement opportunities
-Deploy predictive models for contract performance forecasting
-Establish KPIs aligned with organizational growth objectives

*Digital Transformation*

-Architected custom CRM with AI-powered workflow automation
-Created intelligent lead/opportunity(tenders)/contracts tracking system ensuring 100% lead capture
-Developed real-time dashboards with Contract Performance KPIs

My approach combines strategic contract expertise with cutting-edge AI technologies to drive efficiency, maximize revenue, and deliver exceptional value across the MENA&T region. By integrating artificial intelligence into traditional contract management, we can achieve unprecedented visibility into performance metrics while significantly reducing administrative overhead.

Contracts Performance Director - MENA&T

As the Sales & Business Development Director at TAQA, my focus is on advancing the market presence and revenue growth through the promotion of TAQA OFS Services, which include:

- Well Testing Services: Vital solutions for reservoir evaluation and optimization of production processes.
- Coiled Tubing & Stimulation Services: Diverse operations in coiled tubing, encompassing stimulation and nitrogen lifting techniques.
- Cementing Services: All-encompassing cementing strategies across various stages of well operations.
- Slickline Services: Critical slickline procedures for efficient well intervention and maintenance.
- Completions: Customized well completion strategies, featuring installations and tests with the latest technological advancements.
- Frac Services: Hydraulic fracturing methods suitable for both traditional and non-traditional reservoirs.
- Wireline Service: Cutting-edge wireline logging, perforation, and intervention methods.
- Drilling and Directional Services: Comprehensive drilling solutions, including an array of tools and systems for directional drilling across different well designs.
- Early Production Facilities: Modular facilities to expedite the commencement of production.
Inspection Services: Extensive inspection protocols for oilfield apparatus.
- H2S and Safety Services: Crucial services for the detection and protection against H2S.

My aim is to capitalize on these services by merging conventional sales tactics with modern AI technologies, thereby establishing lasting business relationships and pushing the limits of sales and business development within the oilfield services sector. This approach ensures TAQA remains at the forefront, ready to meet the evolving demands of the market and our clients, guaranteeing a robust and progressive sales infrastructure.

Sales & Business Development Director - South Middle East

As Country Manager, I'm responsible for overseeing all Company business operations in Qatar. This includes developing and implementing strategies to achieve business goals, managing relationships with key clients, and ensuring the financial success of the business.

Key Responsibilities:
1) Develop and implement business strategies to achieve company goals in the designated country
2) Manage relationships with key stakeholders, including customers, suppliers, and government entities
3) Oversee all financial aspects of the business, including budgeting, forecasting, and financial reporting
4) Ensure compliance with local laws and regulations
5) Lead and manage a local team to achieve business objectives
6) Analyze market trends and adjust business strategies as necessary to stay competitive
7) Represent the company in a professional and positive manner, building strong relationships with key stakeholders
8) Continuously monitor and evaluate the performance of the business, making adjustments as necessary to ensure success.

Country Director (TAQA ex. AMPS)

Weatherford

Mexico, Colombia, Venezuela, Peru, Argentina, Bolivia, Ecuador.

Achievements, Projects & Responsibilities:
• Regional Service Quality Improvements. (Jobs Reporting OPC, WPTS & etc.)
• Improvement in Customer relationship and their understanding in our business.
• Market Share growth SWT - 10% in Colombia, Peru & Argentina, MPFM -23% in Colombia. New DST Contract in Mexico.
• Regional Inventory Reduction.
• Regional Assets GBV & NBV Optimization (Clean-up).
• Assets & Inventory movement. Reinforcement of Redeployment system.
• Monitoring of Maintenance KPI and control maintenance reporting in JDE.
• Well Testing, DST & MPFM – Technical Support.

1) Main focus to ensure optimized use of resources vs business needs.
Savings in DST 600KUSD in 3 months.
Savings in SWT, MPFM over 1MUSD in 3 months.

2) Improvements in Service Quality & Delivery.

Regional Manager (Latin America) 

OilSERV

Location: Iraq, Erbil & Basra (1 year and 9 months)
WTC includes Completions, WHM (Well Head Maintenance), Slickline, Testing Services & MPFM (MultiPhase Metering), DST-Exploration, WorkOver & Well Interventions.

Covering multiple client services over region in Erbil & Basra - ENI, Exxon Mobile, BP, Total, Chevron, GazProm, LukOil, TTOPCO, Oryx and many others.

ACHIEVEMENTS:
-	Business Growth from $0.8MM to $3MM per month revenue. Head Count over 200. 

As a manager, I was responsible to:
•	Maintain staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities.
•	Accomplish staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counselling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
•	Establish strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes.
•	Accomplish financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
•	Maintain quality service by enforcing quality and customer service standards; analysing and resolving quality and customer service problems; identifying trends; recommending system improvements.
•	Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
•	Contribute to team effort by accomplishing related results as needed.

Well Testing & Completion - Service Delivery Manager (1 year & 9 months)

Schlumberger

WCP includes Completions, Testing Services & MPFM (MultiPhase Metering), DST & TCP, Subsea (Sentree 3&7), . Exploration, WorkOver & Well Interventions.

Single Client (CABGOC-Chevron) – Multiple services for Offshore – Production, Drilling & Exploration – Deep Water Block-14

ACHIEVEMENTS:
-	Business Growth from $11MM (2011) to $60MM (2014).
	a.	Captured of 50% of TCP Business with Chevron Cabinda.
	b.	Well Testing, MPFM and Flowback Market Share of 100%
	c.	Big Bore Subsea (Sentree 7) 100%
	d.	Startup on Well Completion market share capturing. 

-	Build and Establish new location base.
	a.	By 2012 Q3 built TCP – Gun Loading Shop
	b.	By 2014 Q1 built SWT – Maintenance Shop.
	c.	Build the strong team that could maintain excellent Service Quality with limited resources.


As a manager, I was responsible to: 

- HR - Personnel management, recruiting, T&D, coaching and mentoring, establishing teamwork environment.

-Manage all resources to provide SQS (Superior Quality Services) to the Customers. Planning, Scheduling & Executing Jobs and Appraising Job Results.

- Set Strategic Goals in Services, Finance, HR, Stocking, Resources, Assets and other. Then monitor them via set of KPIs and apply correction measures to achieve exceptional results.

- Perform Sell ups and Marketing Analysis, Control Expenditures to accomplish Financial Objectives.

- Maintain Exceptionally High Service Quality by enforcing company and client standards, monitoring trends and suggesting improvements.

- Self-Developing in Technical Knowledge and Managerial Skills by attending courses, workshop seminars and online.

- Encourage My Team and Celebrate Great Results and Achievements.

Well Completion & Productivity - Location Manager (3 years & 5 months)

WCP includes Completions, Testing Services & MPFM, DST & TCP. Exploration, WorkOver & Well Interventions

Multiple Clients (IOC & NOC) – Multiple services for Onshore-Desert – Production, Drilling & Exploration –Remote Locations (Jobs away upto 1200km away from the base)

ACHIEVEMENTS:
- Maintain Business with implementing LEAN & 6 Sigma to increase Net Profit in highly competitive market. 
- Built New TCP Gun Loading Shop this increased efficiency in gun loading process.
- Designed and Built new SWT Workshop this helped to maintain excellent service Quality with less resources.
- Recruit and Build SWT Maintenance team.

As a manager, I was responsible to:
- Maintain staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities.
- Accomplish staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
- Establish strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes.
- Accomplish financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
- Maintain quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
- Contribute to team effort by accomplishing related results as needed.

Well Completion & Productivity – Location Manager (1 year & 7 months)

WCP includes Testing Services & MPFM (MultiPhase Metering), DST & TCP, Completions, RMC, Artificial Lift. Exploration, WorkOver & Well Interventions.

Single Client (British Petroleum) – Multiple services for Offshore– Production, Drilling & Exploration –HPHT Jobs upto 20kPSI.

Achievements: Built & Maintained DST workshop Delivery of Excellent Service to the Customer with Team of 5 people. Received Schlumberger Excellent in Execution Prize after successful completion of HPHT job/s on Shah Deniz Project

Main projects:
1) ACG (Azeri, Chirag, Guneshli) - main Client BP.
2) HPHT - Shah Deniz over 20kPSI. Working closely with product center in Houston for special downhole tool development in Design & Engineering. 

Additional experience.
Working in different countries around the globe on call-out basis.

As a Team Leader, I was responsible to:
-	Equipment Maintenance, Planning & Scheduling, Stock Management, Job Run - OffShore.
-	Helping with training and development
-	Completing paperwork
-	Handling complaints (from both staff and customers)
-	Financial responsibilities
-	Ordering stock
-	Helping with promotional events
-	Personnel duties
-	Reporting to senior level management

Team Leader - Completion, Well Test, MultiPhase Metering, SubSea,DST & TCP  - General Field Engineer

WCP includes Testing Services & MPFM (MultiPhase Metering), DST & TCP, Completions, Subsea, RMC, Artificial Lift. Exploration, WorkOver & Well Interventions.

Multiple Clients–Multiple Locations-Multiple Services – World Wide – Different Locations.

As REX, I was responsible on expedited self-development to full Field Engineer position

Completion, Well Test, DST & TCP - Rapid Engineer Exposure

SOCAR UPSTREAM

I was responsible for certification and calibration of Flowmeters, Densitometers, Viscositymeters, Pressure and Temperature sensors.
Software Development for Flowcomputers.

Pipeline Test Engineer

With more than 25 years in the Oil & Gas sector across both Upstream and Midstream operations—and 16 of those in senior leadership—I help organisations translate strategy into sustainable growth. My expertise spans five mutually reinforcing pillars:

**Strategic Leadership**

Consistently win new contracts while expanding existing agreements with differentiated, value-adding service portfolios.

Use market intelligence and robust forecasting to align operations with demand cycles and regulatory shifts, safeguarding margin and resilience.

Embed lean principles that shorten cycle times, elevate service quality, and surpass financial targets.

**Technical Excellence**

Deep domain knowledge in Well Construction, Well Intervention & Testing, Drilling, and EPC project delivery.

Practised in international standards (ISO 9001, API Q2, ISO 14001, ISO 45001, ISO 10419) and in building cultures of operational excellence.

**Business Management**

P&L ownership across Sales & Marketing, Operations, Account Management, HR, and Finance.

Proven record of delivering CAPEX and OPEX stewardship while scaling multi-disciplinary teams and dissolving functional silos.

**Digital Solutions & AI Innovation**

Spearheaded the roll-out of Microsoft Dynamics 365 (CRM & Field Service) with embedded AI to automate opportunity lifecycle management and predictive maintenance.

Designed Power BI executive dashboards and Power Automate workflows that cut manual reporting time by 60 % and improved decision speed.

Implemented machine-learning models for production forecasting and contract-performance analytics, increasing forecasting accuracy by double digits.

Advocate of agentic AI assistants that leverage natural-language interfaces for data exploration, tender risk scoring, and pricing optimisation.

Comfortable integrating ERP (JD Edwards, SAP), CRM (Salesforce), and IoT data streams into cloud analytics environments.

IT Proficiency

Advanced user of JD Edwards, Salesforce, SAP, ERP, and CRM ecosystems.

Power Platform specialist (Power BI, Power Apps, Power Automate) with a track record of low-code solution delivery.

Expert in Microsoft Office and data-visualisation tools for executive-level storytelling.

I am a clear communicator and proactive problem-solver who builds high-trust relationships, inspires cross-functional teams, and converts complex challenges into competitive advantage. By blending deep technical insight with digital innovation and commercial acumen, I enable organisations to navigate volatility, unlock new revenue streams, and accelerate sustainable growth

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