Alena Mitianina's Linkedin Analytics

As a Senior Product Marketing Manager at Elektrobit, I create and execute marketing strategies for innovative software solutions in the automotive industry. I have over 9 years of experience in B2B tech marketing, working with products such as application security, ERP, RPA, and BPM. I am passionate about solving customers' problems with modern technology and delivering value to the market. Some of my achievements include facilitating a 250% YoY income growth for a product line, launching a new product with 240% ROMI and 30+ requests in the first week, and increasing the number of leads in an accelerator by 37% for 6 months. I use customer development, market research, competitive analysis, positioning and digital marketing to create effective marketing campaigns that drive awareness, demand, and revenue. I also enjoy optimizing complex processes and making people's lives easier. I have a bachelor's degree in Advertisement and PR, and a specialist degree in Commodity Science and Examination of Goods Quality. I am always eager to learn new skills, meet new people and I volunteer on social projects that give me a sense of unity and engagement.