SEOmonitor.com

Led product marketing and demand generation initiatives while contributing to overall company strategy.— Designed and executed demand gen programs across content marketing, paid search, B2B influencer marketing, and paid social.
— Built the company’s first lead scoring model and automation workflow to accelerate qualified lead processing.
— Planned and hosted events, webinars, and think tanks to drive engagement and thought leadership.
— Managed a cross-functional team of content writers, brand designers, and community managers, scaling efforts through external experts as needed.

Marketing Director

On Deck

Founding Member - On Deck Marketing (ODM1)

elefant.ro

First marketing hire for a growing eCommerce company in Romania. As part of the management team and reporting directly to the CEO, I had full marketing P&L responsibility, overseeing budget planning, payroll, and return on investment.

- Developed the marketing department from one designer to 15 specialists.
- Steered data unification and management by implementing a customer data platform. This allowed customer experience and CRM teams to build highly personalised and efficient campaigns without any engineering knowledge.
- Developed the narrative for raising additional capital from venture funds and investment banks.
- Managed the contact centre team of 20+ employees.

Created and managed design and development projects. Sourced new business through outbound and search advertising.
- Sound design for multiple award-winning (FWA, Awwwards) projects.
- Marketing management for X3 Archviz - the architectural visualisation services.

We've also incubated the first advertising network on instant messaging, for which I've:
- Secured contracts with major brands like Coca-Cola, Wrigley's, P&G.
- Developed PR campaigns that caught the attention of major news broadcasters with no media spent.

Account Planner

AIESEC

Brand Manager

Experienced B2B SaaS marketer focused on growth in competitive markets. I handle demand generation and product positioning to drive leads that convert into sales closed-wons.  Designer in a previous life, I’m comfortable leading creative projects, from videos to rebrands, combining visual appeal with customer insights to make a real impact.

Taplio

Alen Todorov's Linkedin Analytics

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Taplio

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Alen Todorov's Linkedin Analytics