LUQOM GROUP

Chief Information Officer

Lampenwelt GmbH

A resilient & pragmatic Chief Digital & Disruption & Information Officer with international experience and the ability to manage complex international businesses  and digitally transforming public and private companies. Has a distinguished record of over performing in environments where excellence, innovation and technology skills are demanded. Very good experience with different sales & marketing management positions in retail and B2B distribution.

Consulting companies on e-commerce, cloud technologies and process automation

Bots and People

Empower to Automate - dafür steht Bots & People. Mit Weiterbildung Angebot befähigen wir Menschen in Unternehmen Prozesse zu automatisieren und mit einen ecosystem von Experten für #RPA und #nocode Plattformen Hilfen wir bei einzelne Firmen mit eine schnelle & effektive Einführung von Prozess Automatisation.

Advisory Board Member

ACTUM Digital

Supporting ACTUM Digital to create in Prague Center of Excellence for Google Cloud. The main goal is to create a knowledge hub around the Google Cloud Platform. We can't build it alone only and we're looking for partners which can help us to extend the expertise and also we will welcome everyone from companies of all sizes which want to start to work with Google Cloud to join us. As we can provide them with our services or recommend the best partner to help this companies fast and effective implement cloud base solutions for their use cases. With this we will be able to build in Central Europa a community of Cloud experts which will help companies with digitisation & digital transformation.

Director for Strategic Alliances

Conrad Electronic SE

I was responsible for team from over 250 internal Digital Experts and number of external development companies divide in 6 departments (IT, ECommerce, Data Management, Digital Processes, Customer Intelligence and New Digital Business Models):
-  we made transformation from classical IT / eCommerce monolit technology on modern APIs retail infrastructure (APIGee) developed on Google Cloud. 
- we build performant multichannel eCommerce Platform (between top 10 online shops in Germany), B2B & B2C marketplace and solutions for selling on external marketplaces. 
- I have expertise in fast & effektive roll-out from different solutions in 12 countries in Europa (CMS, CRM, eCommerce, SAP, online marketing …) 
- my IT team implement modern warehouse system (SAP EWM) for NF products, automatised warehouse processes and development different multichannel fulfilment models (Click&Collect, Reserve&Collect, 2 hours delivery, pick up boxes …) 
- since 4 years my teams where creating NewWork way of working with Google Workspace, Atlassian Products and some other solutions
- introduce machine learning, RPA, bots in different departments and thanks that automatise a number of processes and increase customers or external partners satisfaction. 
- Data Democratisation - cancel internal data silos in over 30 different applications and create a modern cloud base data warehouse with all company data. Successfully introduced training strategy for big data and data analytics for all departments. As next step introduce data sharing with external partners (B2B customers or marketplace sellers) and effective new data feeds integration. 
- Digital Transformation - develop a new digital business model for Conrad Group (IoT platform) which represents disruption of existing retail models and creates new business opportunities in the digital world. In this model we offered new digital services to B2C/B2B customers and also via PaaS enabling other companies fast launch from their IoT applications.

Chief Digital & Disruption Officer

Metro Cash and Carry

I head digital activities for the global leader in self-service wholesaling. We’re successfully leveraging digital and big data to fundamentally improve the experience for our 21 million customers and strengthen the foundation for sustained growth. 

My role includes the following:
- Overall international digital strategy and the digital organisation.
- Digital marketing strategies and digital communication tools (e.g. websites, personalized content, SEO, SEM, SMS, mobile apps, multichannel campaign management, reporting). 
- eCommerce and mCommerce strategy and platforms.
- Innovative online services for different customer groups.
- Omnichannel strategy within the wider METRO Group.

Director of Global Digital Channels

Makro Cash and Carry CR

Led marketing and the total customer relationship (CRM, pricing & promotion, branding & communication, customer services) for the Czech Republic and Slovakia. This is METRO Cash & Carry’s 3rd most important geography worldwide. Major focus and initiatives:
- Creating a modern, customer-centric marketing organisation.
- Data mining and customer lifecycle management.
- Customer segmentation strategy.
- New pricing strategy.
- Shift to digital marketing and targeted communications. 
- Brand guidelines for all customer touchpoints.
- In-store and out-store value-added services for customers.

Chief Marketing Officer & Chief Customer Officer, Czech Republic & Slovakia

ROSSMANN Czech Republic

Full P&L responsibility for Rossmann’s drugstore retail chain in the Czech market, a JV with Hong Kong based Hutchison Whampoa group, with 150 outlets and 800 employees. Led company turnaround through restructuring and improvement along the entire value chain, including:
- Inventory clean-up.
- New buying function, assortment and own brands.
- Reorganization to customer-oriented store operations (management structures, employee guidelines, KPIs, controls, etc.).
- New central warehouse and automatic replenishment.
- Brand transformation to a health & beauty retailer.
- Start of online marketing communications.

Managing Director

Built C&A’s business in the Czech Republic from the very first employee and store into the country’s No. 1 fashion brand, with a total of 25 locations and 500 employees.

Country manager Czech Republic

With over 25 years of experience in technology and digital transformation, I am currently the CIO at LUQOM GROUP and the CIO & CDO at Lampenwelt, Europe's leading online retailer for lighting products. I lead the development and implementation of innovative and customer-centric e-commerce solutions for both B2C and B2B markets, leveraging cloud-based platforms, microservices, APIs, and data analytics. 

My mission is to create efficient and future-oriented processes that enhance customer experience and drive business growth. I have a proven track record of transforming traditional IT mindsets into modern digital mindsets, building strong and agile teams, and delivering high-performance e-commerce platforms. I am also passionate about supporting startups and fostering a culture of continuous learning and collaboration. I am always open to new ideas, opinions, and opportunities - please feel free to connect with me via ales.drabek@gmail.com!

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