Alfa Laval

Vice President Marketing - Sales and Service

ROCKWOOL Group

Key responsibilities:

- Guardianship and development of the ROCKWOOL Group brand hierarchy and portfolio
- Development and global roll-out of the new brand purpose and visual identity 
- Development, consolidation and roll-out of web-platform (+80 websites) leveraging the power of AI and Machine Learning
- Introduction of Lead management and nurturing as Marketing discipline
- Sponsorship of Danish SailGP Team
- Roll-out of global campaigns supporting the 5 main brands belonging to the ROCKWOOL Group
- Responsible for the Group digital marketing strategy and channels

Director Group Marketing & Branding

Key responsibilities:

Development and positioning of the overall portfolio of ROCKWOOL’s brands, ensuring the right balance between global consistency and local adaptaption.

Develop the global brand postioning strategy and drive the brand expansion globally with focus on key target markets.

Integrate all marketing strategies, customer segment strategies and Trade& Distribution strategies into the overall brand strategy.

Commercial Positioning & Planning Manager

Vestas

‐ Create substantiated analysis on customers, projects, competitors, stakeholders and market conditions
‐ Support Ex. Mgmt. with strategic analysis on future product roadmap and new potential business lines
‐ Perform market due diligences and give strategy recommendations on  new potential markets
‐ Exchange and coordinate intelligence with other corporate functions (O&M, R&D,  )
‐ Business development activities in prospecting new markets and new business opportunities
‐ Direct external stakeholders and customer research efforts to support tactical marketing and planning.
‐ Lost/Won deal analysis on key deals to ensure structured feedback and learning for the organization
‐ Provide insights into competitors’ product roadmaps and key business trends to Ex. Mgmt.
‐ Provides outside view on market development, incl. pricing, supply chain, market shares

Senior Specialist Market Intelligence

Lendico Global Services GmbH

- Planning and implementation of customer acquisition strategies across online channels (Facebook, Twitter, SEM, SEO, Emailing, Google Display Network, Affiliates, etc.) and offline (events, trade shows, conferences etc.)
- Budget management and monitoring, with focus on KPIs measurement for online campaigns and periodic assessment of performance
- Planning and implementation of user retention strategies (Newsletter, CRM, Remarketing, etc.). - Extensive knowledge of Google Analytics; domain of Adwords and SEO. - Experience in marketing and digital advertising, remarketing, programmatic buying, etc .. with focus on
different campaigns (CPM, CPA, CPC etc.) and partnerships for joint traffic-generation - Benchmarking, update and maintenance of social networks (Facebook, Twitter, Linkedin) and web/blog
(content, offerings, e-marketing, SEO, SEM, ...) - Internal and external communication (Coordination with advertising/communication agencies,
maintenance of corporate image, signage design, communication, CRM, etc.) - Development of new off-line channels and alliances with new partners.

Head of Marketing - Spain

Responsibility for the whole portfolio of Vestas marketing activities (fairs and events, communication and market analysis) across 3 different regions (Southern Europe, MENA and Latin America).

Responsibility for day-to-day interaction with Regional management team in order to align plans and initiatives to Sales objectives. 

Adaptation of global campaigns and initiatives to the different regional specificities.

Ownership of global projects and creation of global campaigns.

Focus on Customer Relationship strengthening initiatives such as: customized events and workshop, customer loyalty surveys, customer issue resolution systems.

Defining the regional Market Intelligence analysis roadmap and providing customized reports to different internal stakeholders.

Global Marketing Director

In charge of the regional deployment of the yearly Customer Satisfaction Survey and Reputation Study. 

Creation of an Intelligence Platform comprising of 5 main deliverables:
-	Weekly Newsletter with more than 1.000 internal readers
-	Future WInd Project database 
-	Creation of  Market and Competitors profiles for Executive Management
-	Industry forecast 

Implementation of the Customer Portal with more than 900 external users

Contribution to the preparation of business plans supporting the entry in new strategic markets

Manager Regional Market & Customer Intelligence

Main responsibilities

•          Develop SBU Strategy
•          Generate SBU Marketing and Customer Excellence strategy 
•          Initiate strategy process and engage strategy and execution 
•          Conduct Analysis, Generate Progress Reports
•          Customers, market &amp; competitors analysis
•          Assess current state, develop baselines
•          Customer analysis
•          Market analysis
•          Reporting 
•          Manage Campaigns
•          Define campaigns, incl. campaign objectives and targets
•          Provide strategic briefs to concept developers, coordinators
•          Support the execution through the relevant SBU functions
•          Track, measure and evaluate effectiveness of marketing investments

Strategic Planner Manager

Vestas American Wind Technology Ltd

2 years program made by 3 rotations of 8 months each in different departments and units within Vestas.

1st Rotation: Vestas Blades A/S, Lem, Denmark

Position: Finance &amp; IT

Responsibilities: 

- Reporting to Group (Monthly, Quarterly, Weekly Cash-flow)
- Forecasting
- Budgeting


2nd Rotation: Vestas Indian Wind Technology Pvt. Ltd., Chennai, India

Position: Sales &amp; Business Development Manager

Responsibilities: 

- Scoping for new opportunities
- Dealing with international customers
- Financial Engineering
- Internal improvement projects

3rd Rotation: Vestas American Wind Technology Ltd., Denver CO, USA

Position: Sales Coordinator

Responsibilities: 

- Scoping for new opportunities
- Financial Engineering
- Internal improvement projects

Vestas Graduate Program

Infineon Technologies

Intern in the Competitors Analysis Department

Responsibilities:

- Market Analysis
- Competitors Analysis
- Development of new tools for competitors analysis
- Market Outlook

Market Analyst

A result-oriented and proactive professional with more than 9 years of  marketing/business development experience and a strong financial background. With a commercially driven mind-set and broad international experience, I am an engaging and effective communicator with a proven track-record of working across different cultures keeping a strong focus on customer-care and B2B relationship building.

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