Qudo

GPT-4 prompt engineering for large document analysis, ChatGPT prompt engineering plus Chain of Thought and Tree of Thoughts prompting (CoT, ToT)

Testing AI agents with memory (ChatDox, MemoryGPT, BrainyAI) for commercial marketing applications.

Marketing Lead

Migrateful

Head of Marketing & Growth

GYANA

Growth Officer

GrantTree

GrantTree is a self-managed, open culture, unique company, whose mission is to create a different way of working, being successful with it and share it with the world. We focus on helping companies that innovate and want to create a different future. The roles that I cover at GrantTree revolve around Marketing strategy, budgeting, planning and team development. I also provide Mentoring and Coaching internally.

Marketing Director

Mash Media

Hands-on digital strategy position, both as tech lead and strategist. I created the Digital Department, bringing in a Web Designer and a Social Media Manager, adding to the Email Marketing Manager and Email Marketing Assistant.

I led the rebuild of all websites in the portfolio, including 6 magazines, 3 tradeshows, 2 awards, 1 conference, 1 publishing event, 2 directories and 2 satellite events. The events websites have been relaunched twice under my supervision. This included CX optimization, content strategy, responsive design, SEO, creation of new ad inventory and support to the editorial department for digital journalism best practices. Websites are now fully Google-ready and the magazines have peaks of 6 minutes of time spent all across. During this whole process I was both managing the project, leading the resources and working hands-on.

I led the complete renovation of the email marketing process, from segmentation to design to implementation, resulting in a complete new approach to email design, which is now responsive. 

I was the internal digital consultant to the project manager (Operations Director) for the adoption of an Enterprise Solution, called Affino, unifying CRM, CMS, data warehousing, Print Production, Automation, Sales and Finance tools in one cloud platform. I was controlling the end-to-end experience for all the 8 different departments using the platform.

I created the online engagement strategy, advocating social media activities, hiring a social media manager and generating results.

Doing digital analysis, creating extensive sets of reports, including different levels of analytics including content, traffic, technology, behavior.

I provided digital insight to the Events department. They use different third party platform to manage Registration, Floorplans, Exhibitors Manual, Website, Schedule, Meetings and Matchmaking. This included E-mail Marketing, Landing Pages, CRO, PPC, Programmatic, Direct, Social Media and Content Strategies.

Digital Director

Web Development Manager

Iniziative Editoriali srl

Integration and expansion of the digital products into the Company's business strategy, going from an old school news outlet strongly focused on Radio and TV, to a full digital news outlet, focused on an online portal and digital video content. 

The main news website was the prioritised web project. Many stakeholders involved. I spent the first part of the time I had assessing and doing an extensive research on digital journalism worldwide, with a selection of key players from all teams.

We used Wordpress as a framework. The result was a modern responsive website, adopted by the whole newsroom.  

Other sectors of activity included: new media research, web marketing, web communication strategies, new media development, TV/radio/web integration, responsive web design, responsive content management, on-line presence management, integrating new media marketing into the business strategy. The specific digital areas I oversaw were Social Media, Web Design and Development, Digital Project Management, SEO, Analytics, Online Advertising and Adoption.

Head Of Digital

Web Project Manager

Icaro TV

Executive Producer for "La Campanella" tv show. 1 season, 16 episodes. TV game show with 14 competing schools.

Executive Producer

Cartoon Club - Animation Film Festival and Comic Con

Laying down the digital strategy, including overall digital marketing, messaging campaigns, on line presence, content strategy, touch-points, digital press releases, on line press relations, on line community management.

Head Of Digital Marketing

Pazzi Camerieri

Head of Marketing

Accademia Danza e Musica di Riccione 

Executive Director

Marketing and Digital expert, Mental health advocate, queer

I help organizations make the most of artificial intelligence, rather than being overwhelmed by it. With 22 years of experience in digital marketing and skills in prompt engineering, I've always been at the forefront of new technology. I bring a unique combination of top-notch marketing skills and a deep understanding of AI.

I am also a mental health advocate. I deeply and profoundly believe mental health is an emergency, going hand in hand with outdated company practices and an economic system moulded not on people but on corporations.

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