Akross

Especialista em Negócios II  | Growth | Mobile marketing | BPO

The CMO Markers

The CMOs Marketers is a community from the main Marketing leader and companies in Brazil! The Community aims to instigate the area's ecosystem, forming the next generation of Marketing leaders in the country and connecting potential talents in the area to companies.

Member

TVCoins

TVCoins is a white label company that develops streaming platforms for content creators on various devices, from mobile apps to Connected TV. With a completely innovative business model, TVCoins helps large broadcasters enter the world of streaming and FAST quickly and easily. 
And do you know the best? All this, for free. 

Marketing Responsible in Brazil and South LATAM.  

- Campaign planning Go-to-Market for apps (OTTs streaming platafform)
- User Aquisition & Monetization Strategies
- Inbound marketing strategies
-  ASO | SEO | Events | Offline
- Lifecycle & Engagement 
- Branded Content
- Revenue management 
- CRM Strategies
- Planning of strategic business mobile growth actions
- Management social media campaigns.
- Management paid media campaigns | Search, video instream, display.  
- Metrics: ROAS, ROI, CAC, ARPU, LTV,MAU,Stickiness.
- Analysis of key engagement KPIs 


Knowledge
- Apps mobile marketing
- Programatic media
- Performance data
- New business strategy
- Project management

Marketing Brazil & South LATAM

Work focused on the acquisition, retention and monetization of the Prezão Free app.

Sr. Digital Media Analyst

Responsible for the performance of the "Prezão Free" app.
- Identification of business opportunities based on data analysis;
- Optimization of the customer experience through sales improvement techniques, copy, landing page, channel mix, etc.
- Planning of digital campaigns - budget allocation, audience segmentation, construction of rules and communication channels;
- Hack the app;
- Programmatic media inventory management;
- Monitoring campaigns via DSP & SSP; AD Manager
- Relationship with stakeholders and frequent meetings with the client to present results;
- Survey and analysis of data with a focus on increasing performance. Key KPIs: MAU, DAU, impressions, downloads, churn, LTV, ARPU, CAC, ROAS, ROI, CPA, CPL, CPI, netadd;
- Paid campaigns deals;
- CRM management. Planning the communication rule via mobile push, in app, SMS and RCS, wibpush, email marketing and others;
- Maintenance of the entire app flow, ab tests and brand management.
- App innovation

Digital Business Analyst

Globo

Management of campaigns (P/M/G/GG) for Globoplay, demands for growth, go to market strategies and opportunities for improvement in processes and platform. In addition to always keeping an eye on new retention and subscriber acquisition strategies.
Project/campaign management for strategic partners such as Disney, Deezer, Apple TV and Discovery +

Marketing analyst

Bemobi

- Management of the mobile product sales;
- Work 100% focused on strategies to improve the customer journey including A/B Testing and data-driven decision making.
- Monitoring of performance indicators of sales channels - Conv, ROI, CTR, LTV;
- Elaboration of calculations for estimating CPA for digital media auctions;
- Bidding strategy;
- Configuration of trackers and APIs for integration of services in channels;
- Execution of Growth Strategies for voice channels and Portals;
- Responsible for managing VIVO's voice channels, including IVR;
- Analysis and control of paid media budget;
- Elaboration of reports and management presentations;
- Management of Mobile Portals Landing Pages, No Data, No Credit, SIMCARD, URA, VMS;
- Ensure the functioning of channel sales tracking, purchase funnels and campaign analysis.
- Management third-party media.

Working with the SCRUM methodology in all company processes.

Marketing Analyst

Wise Up

Responsible for strategic planning and business growth.
Responsible for all administrative and marketing part of Niterói franchises.

General Manager

Affero Lab

Project Analyst

Data driven professional with more than 10 years of experience in digital marketing & Advertising.
Focus on mobile apps marketing.

Generalist profile, but I stand out in Growth & performance.
Experience in managing campaigns for mobile apps, end to end.

Content Branding, social media, tracking channels, inbound marketing, CRM, User acquisition, ASO, monetization, engagement and retention.

I manage marketing campaigns and data for approximately 15 OTT clients

Professional with a 360 view of the business.

Appsflyer | Firebase | AD Manager || SemRush | Google Store | Apple Store | RD | Search Console | Metabase | confluence

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