Tastry

Tastry is an AI-powered technology providing insights into consumer preferences across the US. We help wineries increase sales and gain market share using AI and predictive data.

- Make wines inspired by consumer feedback: Wineries can make informed decisions and adjust their winemaking process (production, blends, ingredients…) to create wines that better align with customer preferences.

- Targeted Marketing Campaigns: With insights from Tastry's analysis, wineries can effectively personalize their message to ensure the right audience engages with their different brands and private labels.

- Increase Sales: Tastry’s data provides wineries with a roadmap to outperform competitors, leading to repeat business, client retention and ultimately sustainable growth in sales.

Essentially, Tastry helps wineries adapt to the current wine industry trends using analytical chemistry and artificial intelligence.

Director of Winery Relations

Ravago Chemicals North America (RCNA)

- Responsibilities include sales growth and business development within my designated territory (SF Bay Area) for Fermented Beverages (Wine industry) and Food/Nutraceutical industry
- Develop and grow successful relationships with existing client base and generate net new business
- Manage and make decisions for all pricing, sales agreements and contracts
- Create sales reports and manage my customer pipeline via the CRM system
- Develop strategies and coordinate sales activities with other team members and management

Ravago Chemicals is a specialty ingredient and chemical distributor with worldwide presence in different industries.

Account Manager

Fine Northern Oak

- Export Manager: Responsible to develop the brand internationally in the main wine producing countries (Spain, France, Italy, Australia, Argentina, Chile…).
- Created and developed the international distribution network and built relationships with distributors and buyers in each country. These duties also included training and sales support while building connections through active research, data analysis, cold-calls, travelling to the targeted countries, attending wine trade shows and using past experience and networks in the wine industry.

- Account Manager: Responsibilities included sales and business development within the state of California. In California I conducted business with final customers and wineries directly.
- Experience in both Business-to-Consumer and Business-to-Business relationships in the wine industry.
- Created deep and genuine relationships with customers and partners to ensure long-term success for the brand.

Fine Northern Oak is a US company dedicated to the production of specialized oak products for the wine industry. In 2014 the company joined the Seguin Moreau group, which is part of the Oeneo Group.

Export & CA Account Manager

Wines of Barcelona

Wines of Barcelona was a startup company dedicated to introducing Spanish wines to the Chinese wine market.

- As the business owner, my duties included all areas of expertise within a company: Sales, marketing, logistics, administration, finance, business development and others.
- Created network in China from scratch through partnerships with local wine importers
- Travelled 5-6 times per year to China to develop the market, promote the products, support clients and partners, attend wine events, and wine fairs
- Developed a deep understanding of the Chinese culture and the diverse needs of its people
- Designed and conducted wine trainings to Chinese partners, staff, and sales teams
- Built and strengthened professional links with Chinese companies in different provinces 
- Served as the bridge between Spanish wine producers and Chinese importers. International sales structure of the wineries 
- Built trust and confidence with both wine producers and wine importers
- Coordinated and arranged logistics and transport from the wineries’ warehouse to the ports of destination in China
- Organized company accountability, budgets, forecasts, manage resources

Founder

Pierre & Vacances

Pierre & Vacances is a French company, leader in touristic apartments and real estate in Europe

- Assistant in Real Estate and development departments
- Researched potential opportunities: Touristic apartments (sites, complex, resorts)
- Created business plans, budgets and estimations of new potential sites
- Created presentations for top management internal meetings

Business Development

I am a sales strategist dedicated to help wineries optimize wine production, refine marketing campaigns and increase sales using an AI data-driven approach. 

- Decisive, passionate and organized professional with strong leadership and communication skills.
- 10+ years of experience in sales, customer success and business development in the F&B industry (USA and internationally)
- Accomplished in acquisition of new sales leads, partnership growth and contract negotiations
- Seasoned in creation of budgets, price strategy development and managing stock levels
- Constantly challenging myself: Deliberate practice leads to improvement

Specialties:
B2B and B2C relationships | Customer acquisition | Business development and growth | Strategic planning |         Decision making | Budgeting and forecasting | Prospecting | Logistics | Operations | Customer service |           International Business

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