Tierra Agency

Tierra is a performance media buying agency for DTC businesses that are looking to rapidly scale digital customer acquisition. 

Our goal is simple - we exist to make you LOOK GOOD. Who doesn't want to be able to hold up stats at the next quarterly meeting and feel like a rockstar? 

So, what makes us different from the other gazillion agencies out there?

Media Mavens. Our media buyers have collectively managed over $500M in digital media over the past 10 years. Experience matters. We don’t have any “junior” media buyers. 

Content x Creative (on steroids). Constant creative output is the name of the game. We’ve curated a massive network of content creators who can churn out UGC at impressive speeds, resonate with your audience, and provide authentic testimonials and product demonstrations. The end result? Better engagement and more conversions.  

Silver-Tongued Devils. We’ve written hundreds of presell pages and advertorials that have driven hundreds of millions of dollars in sales. Writing a compelling presell page is part art and part science. We have the formula, the templates, and persuasive skill sets to boost your conversion rates. Now more than ever, this is critical.  

Full Service Ecom. We are proud to offer complete Shipping, Fulfillment & Customer Service Solutions via our partner, ShipCalm. Our office is literally attached to their Carlsbad warehouse. 

TierraX. Our proprietary application for for benchmarking true customer LTV and CAC:LTV analysis

So, if your business is:

- Stalled on performance 
- Open to challenging the status quo
- Tired of half-assing your media buying efforts
- Looking to outsource your media buying and creative development to a team with a proven track record of success 

Please reach out.

Founder / CEO

Amasa

Amasa is a performance marketing and growth hacking agency based in San Diego, CA

We specialize in high volume Facebook Advertising, Google Ads, Native Ads, Conversion Rate Optimization and Digital Advertising consulting for SMB's and Fortune 500 companies, including Colgate, Byte and BeautyStat.

Our focus is simple - help our partners maximize every interaction and touch point with their consumer base and drive them more profitable customers. With a team of expert digital media buyers, conversion rate specialists, and an award winning creative department, we are consistently delivering highly profitable ROAS for our clients.

Visit us: www.amasa.co

Chief Executive Officer

DFO Global Performance Commerce

DFO Global Performance Commerce is a global marketing and technology juggernaut delivering results for advertisers, clients and affiliates in the eCommerce world.

As Chief Marketing Officer, core management duties include:

- Overseeing all aspects of creative and marketing strategy
- Implementing global media buying strategies
- Driving customer acquisition for internal brands and 3rd party partners
- Remarketing and customer retention
- Website optimization and multi-variant testing
- Creative Director/Product Owner for FastTrack, DFO’s product testing and incubation lab
- CMO of Agency Y, a division of DFO Global Performance Commerce
- Head of the San Diego office

Chief Marketing Officer

The Control Group Media Company, Inc.

The Control Group (now PeopleConnect) owns and operates two of the most highly trafficked people search websites in the world: InstantCheckmate.com and TruthFinder.com. Core responsibilities as Director of Media & Marketing involved overseeing all customer acquisition efforts, including:

Internal Media Buying (Google, Facebook, Native, Programmatic, Direct Site Buys)
Affiliate Marketing 
Email + Push + SMS Marketing
Strategic Partnerships

Director of Media & Marketing

Launched in late 2012, The Control Group is one of the fastest-growing technology start-ups in Southern California. Well-funded, progressive, with a highly motivated, enthusiastic and talented team, we are creating software products and a company culture to shake up the industry, community and the So Cal business scene.

www.thecontrolgroup.com

Director of Sales

The Active Network

Manage strategic accounts for The Active Network Media + Marketing, Promotions division

Oversee all promotional campaigns (event marketing, sponsorship activation, sampling and athlete teams) with key focus on Fortune 500 companies

Management of 2 direct reports

Comprehensive marketing program management including program development, budget planning and management; project plan development and management; event recruitment and negotiation; vendor negotiation; quality control management, and reporting.

Senior Account Manager

Manage integrated marketing campaigns incorporating product sampling, event/field marketing, online advertising, mobile tours, market research, brand ambassador teams, social media and sponsorship activation

Clients include Clorox, Best Buy, CLIF Bar, Neutrogena, Snickers, Ralph Lauren, Gold Bond, Polar, General Mills, Odwalla, Kraft, Proctor & Gamble, Mattel, Icy Hot, Disney, Powerade, New Balance and Biore

Manage and oversee all aspects of marketing campaigns including scope development, recruitment, creative design, market research, staffing, event sponsorship, shipping and logistics, as well as comprehensive program analysis and reporting

Average active program management of 10 - 15 major accounts

69% promotion renewal rate and Net Promoter Scores of 9 and 10 received on all accounts

Account Manager

Supported promotional marketing campaigns, sampling programs, and event activation.

Assisted with event recruitment, client support, shipping and fulfillment logistics, reporting and campaign analysis

Account Coordinator

Experienced Chief Executive overseeing a disruptive and dynamic digital marketing / growth hacking agency, with an emphasis in ecommerce. Proven leader with a demonstrated history of success in the performance marketing and direct response advertising industry. Elite media buyer with over $500M in managed digital spend across Facebook, Google, Native, and direct site buys.

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