Content With Butch

Freelance Copywriter

Casumo

Senior Content & Communications Specialist

The Rank Group plc

- Leading weekly CRM planning meetings
- Writing all sports and X-Sell marketing copy
- Overseeing website content and banner design
- Providing paid and organic social media support
- Managing sponsorships, ambassadors and live events
- Producing written blogs for product promotion and SEO
- Strategising acquisition, reactivation and retention offers

Sportsbook Marketing Executive

- Updating business brand guidelines
- Creating video scripts for national TV adverts
- Working on sportsbook, casino, poker and bingo
- Restructuring the Grosvenor Casino sign-up process
- Writing marketing material for award-winning campaigns

Senior Copywriter

Addison Global - The Creators of MoPlay

The goal:
Defining the Tone of Voice for a start-up millennial and mobile-focused company, aiming to bring a fresh and fun feel to the world of sports betting.

Bringing it to life:
Designing a TOV Style Guide and glossary of terms
Creation and definition of customer-facing TOV formats
Accurate and efficient production working to tight deadlines
Driving business consistency by training and working closely with:
- Traders
- Solutions team
- Social media team
- International marketing
- Product owners/designers

Final Third Sports Media

Final Third meet client-specific goals through the strategic publication of entertaining and informative content in the sport and leisure industry, both digitally and in print.

Acting as an extension of an organisation, rather than as an external agency, we deliver accurate content in a timely manner, whatever the project.

Clients include:

- Connacht Rugby
- Welsh Rugby Union
- Rugby Football League
- English Football League
- Professional Referee Organization (U.S)

Specialities:

- Social media strategy and implementation
- Content planning and production
- Website management 
- Photoshop editing
- Feature writing
- Video editing
- Live blogging
- Sub-editing

Lead Content Executive

Barclaycard

Primary roles:
- Setting up and maintaining internal systems with customer data
- Providing monthly data to card schemes, ensuring compliance with data integrity rules
- Providing accurate reporting to our large merchants within strict timescales
- Point of contact for internal sales teams and account managers, who require advice or information on their accounts
- Managing incoming email queries from internal and external customers, providing efficient query resolution

Other notable tasks:
- Working alongside Operational Readiness to improve processes and procedures
- Building information packs for major business partners
- Building and presenting educational packs to assist internal sales teams, to improve performance and the customer experience

International Support Assistant

Primary roles:
- Answer incoming telephone calls from customers querying account information, integration of the product, set-up issues and reconciliation issues
- Outbound welcome calls made to new merchants that open an ePDQ account discussing integration of the product and other common query types
- Pick up ‘call backs’ from merchants that have contacted out of hours and require assistance
- Complete set-ups and activations of accounts to allow customers to process online transactions
- Handle customer complaints and make sure that they are completed within business guidelines and those set by the Financial Service Authority
- Pick up daily emails and phone calls from internal sales teams and account managers that require more information on the product

Other notable tasks:
- Maintenance of ePDQ complaints tracker, ensuring information was accurate and macros were working correctly

During this period, I was also involved with Project Fusion - a project to migrate all users to a new operation system. The roles included within this were:
- Weekly conference calls and regular meetings with project managers; to provide updates and address issues
- Updating the department's macro-enabled spreadsheets to ensure they would be compatible with the new operation system 
- Testing programs on the new operation system to ensure a smooth transition
- Departmental point of contact for any migration issues, and working alongside project managers and IT areas to efficiently resolve those issues

ePDQ Customer Service Advisor

Hi, I’m Butch. Or Alex, if you’re my parents. Thanks for stopping by.

I write copy. Lots of it. Online casino and sports betting is my forte, with seven years (and counting) of experience in the gambling industry.

I’ve put businesses on the map, defining Tone of Voice, creating brand guidelines and embedding them company-wide. I’ve turned dull to delightful at established brands whose CRM needed CPR. I can do that for you too.

And I’m a sports writer, with a particular passion for all things football, darts, horse racing, NFL and the NBA. I’ve overhauled NFL content for one of the UK’s biggest media agencies and if you need me, I’m ready to step up and be your MVP.

What I can do for you:

📧 player marketing
🕵️‍♂️ full website audits
🛣 user journey reviews
📓 tone of voice guidelines
✍ SEO-optimised blog posts
💻 social media management

Need a word? Slide in my DMs 📨

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