Torch Group

Senior Strategist, Growth

Winning by Design

Managed pipeline gen programs including Certified Partner Program, reference selling, ABM campaigns, and Revenue Architecture textbook, ebook, audiobook production/promotions.

Developed Hubspot reporting skills and optimized sales/marketing ops processes.

Marketing Programs Manager

Managed launch and distribution of Revenue Architecture textbook

Optimized lead routing processes

Managed relationships with partners and PE firms

Produced case studies

Led content production for WbD at GTM2023, a large-scale SaaS GTM conference

Sales Development Representative

Cuebiq

Produced thought leadership such as white papers, case studies, and blogs about geospatial analytics and data privacy

Designed solutions pages describing location intelligence use cases for Investors, GIS, Energy, and Industrials professionals

Optimized website copy and thought leadership for SEO

Produced sales enablement materials such as one-sheets

Created and deployed email nurture series

Content Strategist

Green Gruff

Managed the launch of Green Gruff Veterinary, a science-backed CBD dog supplement sold exclusively to veterinarians

Created and managed website content 

Summarized research about CBD and dog-wellness and presented it to veterinarians

Managed content from marketing agency partners

Researched hemp, CBD, and feed laws in multiple states to ensure product compliance

Executed logistics for Green Gruff's attendance at Global Pet Expo

Operations Associate

Queen's University

Teaching Assistant

Wave HQ

Collaborated with my team to create our company's plan to safely reintroduce employees to the office

Identified challenges posed by the office shutdown and created engagement programming to help employees embrace the new normal

Planned corporate events with up to 250 guests

Managed vendor agreements and logistics

Produced content for monthly newsletters

Employee Experience Coordinator

University of Waterloo

Prepared VR lab and collected data by running participants through simulations

Research Assistant

Fit for Life Group

Taught gymnastics to children aged 4-17

Led warmups, demonstrated skills, and ran safe and fun gymnastics lessons

Crafted unique programs for students with special needs

Gymnastics Coach

Vuly Trampolines reviews

Operated the store independently and demonstrated interpersonal skills by interacting with customers and selling them the best trampoline to suit their needs

Sales Representative

Camp B'nai Brith of Ottawa Inc.

Taught campers aged 6-15 the fundamentals of percussion and rhythm by leading engaging musical activities

Coordinated a camp-wide musical production

Trained counsellors-in-training to further develop the music program

Music Staff

Adaptable growth marketer and passionate team player. 

Focused on crafting clear content and fascinated by AI applications across GTM. 

Outside of work you'll find me:
- Enjoying my aquarium 
- On the squash court
- Listening to music 
- Rocking out 🥁 

Let's connect!

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