New York Mets

Prospect, cultivate, convert, and manage new customer relationships with a specific focus on monetizing the Mets’ integrated content initiatives across all media and digital platforms.

Develop and execute a go-to-market strategy for both agency and client direct relationships across industries.

Create a portfolio of sponsorship opportunities to bring prospective and pre-existing customers

Director of Media Partnerships

Sponcon Sports

Launched Sponcon Sports, a weekly newsletter devoted to sponsored content strategy in the sports industry.

2,200+ readers worldwide (27% international) with a 61% open rate and 13% click rate, reaching sports industry professionals primarily at the C-Suite, senior, and manager levels.

Write case studies, share industry knowledge, and curate best-in-class examples of sponsored content via the newsletter and on LinkedIn (3.7K+ followers).

Recognized as the Sponsorship Marketing Association’s Rising Star (10/2024), awarded to an emerging sponsorship marketer demonstrating exceptional growth and contributions to the industry.

Invited to speak at the Gondola Sports Summit and the Alabama Summit on Sports and Gaming focusing on digital partnerships and enhancing the fan experience.

Creator

The Arena Group

Manage and Grow the social media sales’ advertising revenue while leveraging Sports Illustrated & Mens Journal, Parade for cross platform media solutions where suitable.

Source new and existing partnerships with social media buyers as well as client direct relationships to leverage TAG’s social media offering and placement.

Work with sales & corporate teams to ideate, create and close deals in addition to direct sales responsibility.

Liaise with creator team and sales to help maximize offering in marketplace.

Achieve quarterly and annual sales goals, while establishing and maintaining a strong pipeline. 

Maintain sales operations while monitoring the market and competitor entities and activities.

Developing and overseeing competitive landscape deep-dives so we’re up to stay present with packaged proposals.

Provide detailed sales forecasting.

Review client activity, anticipate client needs and improve client education and satisfaction.

Account Director, Digital Partnerships

Madison Square Garden Sports Corp.

Lead digital platform development and creation of all sales materials related to New York Knicks, New York Rangers, Knicks City Dancers, and the Rockettes - Includes go-to-market strategy.

Liaised with sales and account management to understand partner/prospect needs/objectives to create new/customized and compelling digital platforms.

Identified new assets proactively inclusive of owned social media, paid social media, email, SMS, mobile apps, and websites to build creative, integrated platforms that generate new revenue opportunities.

Discovered and vetted vendors in the sports industry that expanded and enhanced our digital inventory.

Spearheaded and implemented a new digital asset pricing strategy leveraging a performance-based model that values both impressions and engagements, utilizing real-market pricing to inform media value.
 
Successfully led an internal initiative to have all playoffs digital assets approved and priced with accompanying client-facing pitch documents by each team’s All Star Break - months earlier than ever before.

Senior Manager, Digital - Global Partnership Solutions

Chicago White Sox

Achieved a 90% increase in gross revenue from digital partnerships in the first season compared to the previous full season (2019); in the second season, digital revenue rose by 62%, showcasing sustainable growth strategies.

Orchestrated a strategic shift towards prioritizing high-margin sales, driving a 22% increase in overall net revenue compared to the last full season (2019) and a doubling of net revenue Year-over-Year during the Postseason.

Created and packaged digital assets and content franchises that were both engaging to fans and appealing to partners.

Built a strong understanding of the White Sox brand and values and communicated this to partners in a way that felt collaborative and helped stay true to this brand while achieving partner objectives.

Managed the relationship between the Chicago White Sox and MLB when it came to valuations, approvals, and activations of digital assets & branded content.

Oversaw the execution of all assets sold to ensure 30+ partners were happy with the results.
Collaborated across departments to achieve organizational buy-in for custom, revenue-generating ideas.

Utilized analytics to understand the value of the sold content assets and communicated results back to the White Sox Corporate Partnerships team and ultimately, the partners.

Digital Partnerships Manager

Golin

Clients: McDonald’s, McDonald’s All American Game, Zimmer Biomet, and Kontoor Brands

Developed and managed data-led strategies for domestic and international campaigns with an up-to-date understanding of social best practices across the competitive landscape.

Lead all aspects of influencer strategy (paid + earned), inclusive of vendor management and contracting, to ensure engagement across all channels is appropriate, on-brand, and as real-time as possible.

Launched McDonald’s first TikTok account (@McDAAG, Jan. ‘20), which produced an engagement rate 10% higher than the platform average.

Established KPIs and routinely produced stories with data to identify actionable insights for optimization and move brands forward on earned, owned, and paid media channels based on performance.

Guided internal stakeholders and clients through the evaluation of emerging platforms and trends, recommending strategic adoption where beneficial to maintain brands as pioneers in social media evolution.

Worked cross-functionally with creative, earned media, and analytics teams to ensure digital assets meet platform best practices and align with greater business goals.

Senior Digital Manager

Rise Interactive

Clients: Cardinal Health, Ulta Beauty, US Foods, Nicklaus Children’s Hospital

Designed, executed, and optimized multi-platform social and content strategies for the agency's clients, analyzing their effectiveness, managing six-figure monthly budgets, and reporting on results with clear, actionable insights.

Collaborated with account managers and cross-functional teams to develop frameworks for B2B and B2C clients’ social media strategies, define KPIs, and create content calendars that align with marketing goals.

Educated our clients and account teams by sharing recommendations on how to leverage the latest social platforms, tools, trends, and technologies within a given budget to achieve campaign goals.

Grew the agency’s social business through new business wins and organic client growth using audits and data-driven presentations.

Paid Social Strategist

Blue Chip Marketing Worldwide

Clients: PUR, Braun Thermometers, Vick’s Humidifiers

Assessed and hired content creators for authentic, paid collaborations.

Composed impactful campaign media assets - press releases, internet press kits, infographics and mat releases - extending client’s reach by securing online, broadcast and radio placements.

Guided clients with thorough communications plans, Q&A’s, reports, and POVs.

Public Relations Account Executive

Weber Shandwick

Clients: Big Ten Conference, Cherry Marketing Institute

Told client's story by constructing monthly social media content calendars - including copywriting

Developed monthly media monitoring reports to keep client aware of its share of voice among consumers

Conducted media audits to inform media lists for pitching national, top-tier media outlets

Consumer Public Relations Intern

WATE 6 On Your Side

Report live as a news/sports multimedia journalist - Includes solo live shots via TV-U backpacks

Shot and edited memorable packages for multiple newscasts and station social platforms

Photographer/Editor/MMJ

Alex Kopilow, is an award-winning sponsorship marketer who has launched and led digital partnership programs for NBA, NHL, and MLB teams.

Alex runs Sponcon Sports, a newsletter that teaches 2,100+ sports industry professionals about sponsored content strategy. He helps rights holders monetize digital channels—organic and paid social media, email, websites, apps, and more—with content fans actually enjoy. He also supports brands in maximizing the value of their digital partnerships.

Alex specializes in content development and digital strategy, including organic and paid social media, creator marketing, and 360-strategy. He’s known for driving attention and revenue through integrated marketing campaigns and has led national and international efforts for brands like McDonald's, Ulta Beauty, and Walmart.

Taplio

Alex Kopilow's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alex Kopilow's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Alex Kopilow's Linkedin Analytics