CashIO.ai

Founder & CEO

Antler

Founder in Residence

Influitive

- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Oversaw all product marketing initiatives for Influitive, and managed 25% of product management responsibilities.
- Led the product marketing and product management at PostBeyond (an Influitive subsidiary).
- Successfully product-managed and launched four new paid products for Influitive in 2023, significantly enhancing the product portfolio.
- Introduced GenAI technology to both Influitive and PostBeyond platforms, marking a technological advancement in the company's offerings.
- Executed marketing campaigns and events to promote new and existing products, driving customer engagement and market presence. 
- Conducted comprehensive competitive intelligence and positioning, effectively navigating market challenges and opportunities.
- Worked closely with a team of ~30 developers, guiding the development of impactful features tailored to market demands and customer needs.

Sr. Manager, Product Marketing and Product Management

- Led 50+ product launches from early access beta to GA
- Performed thorough market research and competitive analysis, this led to higher win-rates against top competitors and informed creation of novel features
- Led overhaul of pricing strategy, 2x win-rate of new business, while managing most successful pricing migration in company's history
- Created product positioning and messaging for multiple products in multiple markets
- Developed Sales and CS enablement content and tools for different packages, personas, and use cases
Worked closely with product development teams to plan roadmap, uncover customer insights, prioritize features, launch, and measure impact
- Liaised with product designers on defining product features and managing tradeoffs involving features, schedule and lifecycle
- Cultivated and nurtured relationships with customers to drive insights and advocacy

Product Marketing Manager

Sr. Product Marketing Specialist

Managed and executed the launch, positioning, packaging, pricing, communication, and go-to-market strategy of all features and services. Wrote the majority of website copy for a relaunch of the website and managed the design and implementation of all solutions & product pages. Collected user adoption metrics across the customer base to improve product launches and achieve higher feature adoption for multiple features in all customer segments (SMB, Mid-market, Enterprise). Competitive intelligence led to higher win rates against top competitors.

Product Marketing Specialist

Researched, co-wrote and led the development of a tactical marketing asset that continues to inform the customer marketing strategies of companies like ADP and Cisco. Collaborated often with product management, sales, and customer success to develop enablement materials and coordinate feature launches. Helped design and run customer engagement campaigns and product launches. Communicated directly with prospects and customers to gather insights and direct feedback that informed the development and launch of new features.

Product Marketing Intern

Performed extensive labor market analysis for Toronto, Boston, and the Bay Area. Lead the purchase and deployment of a data analysis and compensation tracking platform. Built a compensation structure for the entire company including base salaries and variable compensation adjusted for different labor markets and currencies. Evaluated equity packages and different variables that affected pay based on skillsets, experience, education and location.

Talent Intern

Worked directly with senior leadership to improve LTV:CAC. Conducted extensive customer interviews and gathered industry benchmarks and best practices to create a formal recommendation for reaching profitability and improving growth.

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