Alex Shandrovsky's Linkedin Analytics

Andrew Huberman called it: 🧠 “My prediction for what’s next: Saffron and Mood.” 🌍 The Problem: Saffron sells for $2,500/kg B2B — and 85–90% is produced in Iran. This leaves global brands vulnerable to unstable supply chains for one of the most promising natural mood enhancers. 🚗 This Monday, I'm traveling 3 hours from Barcelona to visit the iconic Safra del Montsec — a leading Spanish saffron farm. I'll be meeting the farm owners, learning firsthand about the challenges saffron farmers face — from climate shifts to labor intensity and post-harvest losses. At Ayana Bio, saffron is one of our top targets. Why? 🌱 Because it's a high-demand, premium bioactive with proven health benefits — a perfect match for our plant cell culture platform. When I worked at California Cultured, I traveled to cocoa fields in Ghana to learn from cocoa farmers. Now at Ayana, I’m doing the same — this time, with saffron farmers. 📸 I’ll be documenting the full journey. 💬 Drop your questions for saffron farmers in the comments or DM me — I’ll bring them straight to the source.