AquaTru, LLC

Senior Brand Manager

Brand Manager

Ideal Living

Brand manager of AquaTru, the water purification brand at Ideal living

• Assistant Brand Manager for AirDoctor and AquaTru 
•Managed content strategy and marketing calendar with cross-functional collaboration, including community programs.
• Served as a liaison for consistent marketing execution and brand asset management across teams.
• Directed project implementation using PMS (e.g., Asana) with cross-functional teams.
• Worked with Product Development and Procurement on inventory and sample management in line with marketing and brand strategy.

Assistant Brand Manager

BümoBrain

(CONTRACT)
-Partnered with influencers/ affiliated teams to concept and produce high-level content for social campaigns
-Collected and analyzed data on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand
-Successfully launched product rollout campaigns through paid social (FB, Instagram, Tiktok, and Google), which directly aided in acquiring 200+  new clients and 500 + purchases
Managed financial operations including monthly budgeting, weekly forecasting, and performance metrics with a 10K weekly ad spend
-Produced Podcast recordings with guest talent and host, Chriselle Lim, creating a new channel for customer acquisition

Digital Marketing Strategist

Crewship

-Researched the social and digital work of competitors and industry leaders to constantly stay at the forefront of video trends
-Developed and monitored social media on branded social media profiles such as Tiktok, Facebook, Instagram, and Twitter
-Created original content and drove compelling storytelling to improve engagement with our audience, partners, and potential investors
-Increased shares, saves, and follows by incorporating interesting and informative content

Social Media Marketing Intern

AVR Vanpool 

-Streamlined operational onboarding process by adding workflow directly into Pipedrive to efficiently manage large projects through a shared database
-Established partnerships with new preventive maintenance providers. 
-Managed a portfolio of over 100 accounts within the industries of aerospace, technology, and city transportation

Vendor and Customer Coordinator

Senior Brand Manager at Ideal Living, crafting bold, impactful strategies for health and wellness brands. I create solutions that connect deeply with customers and align with business goals. Thriving in dynamic, cross-functional environments, I turn ideas into action and campaigns into results. Passionate about purpose-driven brands and teamwork, I aim to inspire, collaborate, and grow.

We're hiring an Email Marketing Director!
This is a key role driving lifecycle and campaign strategy for two category-leading wellness brands: AirDoctor and AquaTru. We're looking for a strategic, data-driven marketer who knows how to turn email into a high-performance channel — from welcome flows to product launches to retention programs.
#hiring

Alex Choi

Sr. Brand Manager @ AquaTru. Hyper-growth, GTM, Omni-channel.

Open article: Director of Marketing, Email, Lifecycle & Demand Generation by ideallivingmanagement.bamboohr.com

Director of Marketing, Email, Lifecycle & Demand Generation

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