ASPICER

Freelance Project Director / Account Director 

Folk Agency

Leading the client services team in delivering global and local marketing toolkits for brands such as Jacobs, McVities, Lamb Weston, and L’OR. Working closely with the strategy lead on the delivery of brand and product strategy for our clients - including emerging new markets. Projects were fast paced, and required a high level stakeholder coordination, as well as aligning with all-agency partners such as WPP. Responsible for budget forecasting, team development, CS processes, as well as retaining and nurturing key client relationships.

Client Services Director

Uprawr Mental Health Foundation

Working with the brand team to create a brand identity for their 1000 Lights event. As well as providing guidance on the copy and navigation for their website.

Marketing Consultant

During this time I delivered work for a number of agencies, for example a campaign for PGL Group, working with the strategy team to deliver a comms approach that aligned with their audience segmentation. At another agency, I led the delivery of an entire comms and menu refresh for Greene King, which involved aligning internal and external functions such as creative and production partners.

Freelance Account Director

Guerrilla

Led the direction of the agency - including agency vision, growth opportunities, and overall operational management. I also managed a team of project managers in the delivery of complex campaigns for brands such as The North Face, Timberland, Champion, and Nike. As well as delivering notable retail strategy and executions for Clarks, Sports Direct, and Timberland. 
My role was a combination of strategic leadership and production management, working across the different functions to ensure cohesiveness and effective project delivery.

Agency Director

Project Director

LIFE Agency

Account Director

Delivering ATL activations for a large FMCG client - from brand planning, to managing creative development and communications, to shopper marketing, and right through to delivering large scale TV projects and on-pack promotions - all within budget and timescale. All whilst managing key relationships with brand stakeholders, and dealing with substantial budgets. 
Experience within the FMCG category includes the Alcohol and the Frozen Food sector.

Senior Account Manager

Green Room Retail

Managing the UK Nike account spanning Running, NSW, Pro, and Football - seeing through large retailer projects from the likes of Harrods, through to sports stores such as Pro:Direct. In control of large budgets, multiple suppliers, critical timing plans, and liaising with other agencies, it was my role to ensure the smooth transition from concept through to completion on each job.

Senior Account Manager Nike

Alive!

My role varied from multiple large print runs for our main construction client, through to all-singing all-dancing digital executions inc app builds. Taking each job from design concept through build and development, and then to delivery, I managed budgets, timings, external suppliers, and client relationships throughout.

Green Room Retail (GRR)

Running projects for leading brands such as Oakley, Umbro, Lacoste, Converse, VANs, and The North Face - providing whole retail executions right through to exhibition spaces and multi-store brand spaces. 
Taking on an integrated role of Project Manager and Client Liaison I am constantly expanding on, and enriching, my experience in Retail Design - always ensuring my clients receive the best execution and to the right budget.

Senior Account Manager_Fashion

Playing an integral and senior role within the Nike team at GR I manage retail design briefs through the business, from initial design to execution. Working on projects ranging from POS, through to Digital-based and right through to complete retail re-design I have been a key member of a team who delivers exceptional results time and again. A demand for detail, a high level of organisation, and a creative eye are essential to my role.

Senior Account Manager for Nike

Barkers

Working on a number of high profile clients, I am a member of a small team who coordinate the accounts, place adverts, and carry out media research. As first point of contact for the client, I am responsible for ensuring campaigns are running smoothly and that the client is attracting the right candidates for their roles.

Account Coordinator

Hello. I’m Alex. I’ve gone by many titles in my 15 years+ career, but to summarise I have worked with some of the biggest brands across FMCG, F&B, Fashion, Sportswear and Luxury goods. I’ve delivered complex campaigns, brand propositions, launched NPDs, and project managed flagship retail experiences. I love what I do, and I love working with agencies to delight and deliver. So whether it’s a one-off project, adhoc support, or a more fixed-term need, let’s chat!

Key Skills:
Strategic Support / Integrated Campaign Management / Consumer Insight / Project Management / Personnel Management / Forecasting, Budgeting & Management / Brief Writing / Production Sourcing and Management

Key Channels:
TTL / Digital / On Trade / Off Trade / Shopper / Integrated / Experiential / Retail / ATL-TV / On-Pack and Promotional / Social

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