Bank of London

Marketing & Brand Strategy Leader | Driving Growth Through Brand, Digital & Demand Generation
Brand & Digital Transformation

Leading a high-impact rebrand launching in Q1 2025, aligning brand identity with stakeholder priorities and regulatory requirements.
Spearheading the design and launch of a new WebFlow website (Feb 2025) to enhance UX and lead generation.

Overseeing CMS and page experience to drive engagement and conversions.
Demand Generation & Performance Marketing
Developed an insights-driven, audience-first content strategy in collaboration with product, sales, and compliance teams.

Implemented HubSpot for automated, personalised, and data-driven marketing, enhancing sales alignment with a lead scoring model.
Ran high-performance digital campaigns, including a LinkedIn Ads campaign that increased web traffic by 90%, achieving an efficient CAC of £2K and an average deal size of £80K.

Social & Brand Engagement
Led a social strategy that grew the brand’s following by 52% over two years, while maintaining strong engagement levels.
Launched a Brand Ambassador Program, tripling engagement in two quarters by aligning organic and paid efforts.

Events & Experiential Marketing
Owned the full events strategy, delivering high-impact experiences.
Led the inaugural branded stand at PAY 360, generating 85 high-intent leads and six new clients, with a CAC of £10,500 and a CLV of £400K in annual recurring revenue.

Head of Marketing

Building a dynamic social media strategy to help achieve business objectives, whilst constantly pushing boundaries to ensure we are never stationary in our digital journey.

Head of Social Media

Advising on their brand positioning in the market.
Building a content strategy focused on their 'Why'.
Constructing a multi-channel social strategy to build a BTI community
Demand Generation model building

Digital Marketing Advisor

Taylor Noble Creative

- Creating and managing social media strategy and online communities for an array of brands within a range of sectors, including fashion, lifestyle, hospitality and sport. 
- Most recently designed the content strategy and organic social calendar for @BTIGlobal 
- Providing cost effective social media advertising services tailored to brand objectives and KPIs

Social Media Marketing Consultant

Finastra

- Responsible for the brand’s social media strategy and overseeing the social channel, community, disruption and production teams:
- Successfully transformed social media operations and strategy, both globally and regionally, to align with the company's new three-year plan and integrate with our digital marketing infrastructure.
- Led the acquisition of a new tech stack to transform internal reporting, introduce employee advocacy, and better integrate social media with the other key marketing functions. 
- Developed both global and regional personas to help penetrate relevant audiences via organic and paid campaigns 
- Designed an end to end social toolkit, to enhance the inception, built and execution of our campaigns, through data driven decision making on both a global and regional level. 
- Built a new education and training portal, featuring company wide workshops and materials on social media best practices.
- Worked alongside the risk team to develop company social media policy 
- Worked and managed relationships with various agencies on brand awareness and demand generation campaigns: One example: 24m Impressions | 56K clicks | 1600 marketing qualified leads 
- Introduced a curated content strategy, ensuring the brand's content endorses our industry awareness and expertise, as well as our products and services. 
- Worked on a creative overhaul with the Head of Brand, to re-design our social media asset templates to optimize for social media engagement.

Social Media Strategist

Maximise Management 

An athlete management agency with the belief that sport can provide life-changing opportunities for everyone. The purpose was to Maximise those opportunities for all athletes.

Led on athlete acquisition, creative direction and digital strategy.

Co-Founder

Bright Partnerships

- Spearheaded DHL’s content strategy across the brand’s two main rugby partnerships (Rugby World Cup 2019 and the World Rugby Sevens Series), working closely with the client to achieve optimal results.
- Achieved record-breaking stats during RWC 2019 across their social channels;
29 million impressions, 2.5 million engagements, 5 million video views, 202,000 viral engagements and 16,500 campaign hashtag users
- Briefed, directed and produced content streams across both partnerships, working closely with internal and external creative teams
- Scouted and managed a team of global rugby influencers to generate additional content engagement and social buzz
- Delivered an additional 500,000 impressions and 150,000 video views
- Headed up social listening and monthly analytics reporting, as well as benchmarking and field analysis on competitors
- Managed budgets and ran multi-channel social advertising campaigns, driving increases in key metrics at extremely efficient spend rates.

Content Manager

The Dapper Chapper

- Owning the lifestyle section of this leading men’s luxury lifestyle blog, which was awarded UK Lifestyle Blog of the Year in 2017 at the UK Blog Awards. 
- Surpassing targets when generating a 25% increase in the website’s Monthly Unique Users by delivering content that appealed to the existing readership, whilst also being inclusive to new target demographics.
- Representing the Dapper Chapper brand at industry events and press days to generate collaborations with new brands. Successfully formed partnerships include M&S, The Jockey Club, and Great British Racing.
- Coordinating the brand’s email marketing, with a monthly newsletter.

Lifestyle Editor

Frisson Creative Agency

- Managed relationships, social media communities and advertising for a range of clients including Alfred Dunhill Links Championship and AFTV
- In 28 days I grew the Championship's Twitter following by 27,000, delivering 22 million impressions and their Facebook page by 21,690 likes, achieving a reach of 9 million
- Orchestrated a team of influencers surrounding FIFA World Cup 2018 click-through campaigns for FansBet and ComeOn! UK
- A single FansBet Instagram campaign achieved over 4 million impressions and 13,000 clicks
- Responsible for training new starters in client servicing and social media management

Social Media Manager and Digital Coordinator

P1 Group

- Managed the digital strategy, social media communities and PR for a range of hospitality venues
- Successfully launched three venues gaining widespread social traction and press coverage

Communications Manager

Everything4Rugby

- Developing the content strategy, creation and publishing via CMS platform MODX. 
- Managing a team of 12 copywriters and developing the way our content was formatted and delivered, both online and across our social channels.
- Overseeing content and visual editing during a five stage App development process using TestFlight.
- Managing the brand’s social media content strategy, publishing and paid advertising. In multiple campaigns I delivered page likes and link clicks at a rate of £0.02 per acquisition.

Digital Strategist

Currently running marketing, communications and events at Bank of London, where we are rethinking banking to serve business ambition. 

Also working towards my Level Two Personal training certification 💪

Strategic and creative marketing leader with 10+ years of experience growing brands across fintech, sport, and lifestyle sectors.

I lead with a performance mindset, building and guiding teams that balance bold ideas which connect with target audiences, with clear commercial outcomes to drive business growth. 

A believer in test-and-learn marketing, I thrive in high-growth environments where brand and performance go hand in hand.

Known for working hard, having fun, being a self starter, and having a permanent smile on my face.

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