Ingram Micro

As an AWS Practice Specialist, I helped 100+ partners, from Global AWS Consulting Partners, National MSP/VAR, to international ISV-software companies to accelerate their AWS cloud journey. My role involves empowering these partners to develop cloud practices, guiding them through the APN-Tier progression. I play a pivotal role in defining their go-to-market strategies (in AWS Glossary - unique ‘Super-Powers’),  advancing their status within the AWS partner tier, developing competencies, and aligning with AWS for best business outcomes (by adhering to the AWS Partner Profitability Framework).

I work closely with partners to refine their AWS service-offerings, creating strategies for profitable growth, market entry, lead generation, and industry-specific penetration.

A key part of my role is advocating for the adoption of cutting-edge solutions like generative AI, enhancing security measures, and customer experience strategies, applying FinOps practices for MSPs, leveraging the AWS Partner Profitability Framework to optimize financial outcomes.

Cloud Practice Advisor — AWS Partner Development Lead

Jamf

Apple Enterprise Security Consultant - Cloud Software Suite (Identity & endpoint: MITRE ATT&CK® mitigation)

•	Built partner ecosystem to accelerate channel selling motion by formulating go-to-market plan and executing sales enablement activities, including product-update webinars and regular newsletters, to strengthen reseller rapport, raise channel product awareness, and boost lead generation.

Regional Sales Engineer

Macroview Telecom Limited

•	Articulated solution blueprints of hybrid cloud & DevSecOps. Translated C-levels strategic directions into market-ready turnkey solutions by analyzing market trends and establishing vendor alliances.

Solution Consultant

•	Designed solutions to meet complex technical requirements by integrating ISV tech-stacks to offer business continuity planning & workload orchestration capabilities, as well as to enforce robust security postures. Examples includes VMware Cloud on AWS & SDDC, NetApp Data-Fabric, Nutanix HCI, Veeam, CyberArk PAM.

Senior Presales Engineer

Check Point Software Technologies Ltd

Renewals Manager

Centralfield (Former Microsoft Gold Partner)

Managed alliances with over 20 vendors and distributors, developing product sales strategies and competitive pricing analysis. Successfully established an e-commerce channel, generating USD 2M+ in annual revenue. Drove sales growth across the B2B portfolio and was responsible for preparing pricebooks for over 300 products, driving GTM strategies, and maximizing sales productivity.

Senior Manager (last Role)

Driven by a passion for empowering organizations with transformative technologies, I specialise in devising go-to-market strategies for AWS partners, focusing on driving digitization and business growth. My latest interest spans gen-AI, cybersecurity, and FinOps. Dedicated to practical, forward-thinking solutions, I am enthusiastic about shaping a future marked by purposeful and responsible use of advanced technology.

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