Alexander Edström

Atomize AB

Atomize is the new rising star within the field of Automatic Hotel Revenue Management. 

Headquartered in Sweden, Atomize helps hotels around the globe to maximize their revenue, by automatically set the optimal price, down per room type. This is achieved by our proprietary artificial intelligence and machine learning algorithms - mining all available data (market demand, competitor prices, historical data, future reservations, guest reviews etc).
 
Considering its relatively recent entry to the hospitality scene, Atomize is already used in more than 50 countries, across 5 continents, by hotel properties in the wide range from 50 to 1250 rooms.

Bookboost

Board Member

WideOrbit

WideOrbit is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit’s premium sell-side platform features WO Programmatic Digital, a premium digital ad exchange and SSP that gives digital publishers maximum visibility and control to optimize inventory through direct and programmatic sales channels. WO Programmatic Digital’s unique optimization technology delivers groundbreaking results for each impression. We do support the full spectre including video, audio, display, mobile and native - not to mention running all of this holistically as header bidding competing with your premium direct sold campaigns in your adserver to maximize yield..

Vice President Programmatic Digital, Sales

Admeta

Admeta is a leading provider of Private Ad Exchanges (RTB Platforms) in Europe. We are an independent technology provider that maximises revenue for premium publishers.

Since 2002 we have been combining outstanding technology and commercial insight to improve the business of online actors. We believe that outstanding technology needs to come together with commercial expertise and market insight.

We use our patented technology and 12 years of experience from the online ad business to help publishers increase their revenue. We have clients in more than 20 European countries including some of Europes premium publishers.

Responsible for Global Sales, Client Success & Marketing

Admeta is a leading provider of Private Ad Exchanges (RTB Platforms) in Europe. We are an independent technology provider that maximises revenue for premium publishers.

Since 2002 we have been combining outstanding technology and commercial insight to improve the business of online actors. We believe that outstanding technology needs to come together with commercial expertise and market insight.

We use our patented technology and 12 years of experience from the online ad business to help publishers increase their revenue. We have clients in more than 20 European countries including some of Europes premium publishers.

Chief Revenue Officer

Private Ad Exchange | RTB | SSP | Ad Optimization | 

Admeta is a leading provider of Private Ad Exchanges (RTB Platforms) in Europe. We are an independent technology provider that maximises revenue for our clients and help them work more efficiently.

Since 2002 we have been combining outstanding technology and commercial insight to improve the business of online actors. We believe that outstanding technology needs to come together with commercial expertise and market insight.

We use our patented technology and 12 years of experience from the online ad business to help publishers and advertisers increase their revenue. We have clients in more than 20 European countries including some of Europes premium publishers.

European Sales & Business Development Manager

Meltwater Group

Meltwater is a global Software as a Service (SaaS) company developing disruptive, no-nonsense software designed to meet the specific needs of businesses around the world. And we don't try to out-innovate or out-develop the rest of the world. Through our ability to identify emerging markets, outsource innovation and leverage our global distribution team, Meltwater speeds point solutions to the market.

Our SaaS solutions help drive efficiency, reduce costs and improve our clients' bottom line. Today, we offer solutions that enable businesses to manage their reputation, target the right journalists, collaborate more effectively, streamline their hiring processes and manage their online marketing campaigns.

In addition to our six core business units, Meltwater also operates a corporate development arm that identifies new business opportunities and the non-profit Meltwater Foundation, which provides entrepreneurial and software training to promising young African students at the Meltwater Entrepreneurial School of Technology (MEST) in Ghana.

Senior Sales Consultant Manager

If P&C Insurance

Full P&L responsibility. Manager of 130 employees and managing client portfolio revenue budget of >1 billion SEK. 

If P&C Insurance is the leading property and casualty insurance company in the Nordic region, with approximately 3.6 million customers in the Nordic and Baltic countries, as well as to Nordic customers with international operations. Since 2007 we are also present in Russia.

Regional Manager - Contact Center Manager

If P&C Insurance is the leading property and casualty insurance company in the Nordic region, with approximately 3.6 million customers in the Nordic and Baltic countries, as well as to Nordic customers with international operations. Since 2007 we are also present in Russia.

Business Developer

Volvo Trucks

Volvo AB, through its subsidiaries, manufactures and sells trucks, buses, construction equipment, aircraft engine components, and drive systems worldwide. It operates in eight segments: Volvo Trucks, Renault Trucks, Mack Trucks, Volvo Buses, Volvo Penta, Volvo Construction Equipment, Volvo Aero, and Volvo Financial Services. The Volvo Trucks segment manufactures medium-heavy to heavy trucks used for long-haul, regional transport, and construction operations. The Renault Trucks segment offers various types of vehicles from light trucks for delivery to heavy trucks for long haulage. The Mack Trucks segment manufactures heavy duty trucks for construction, refuse, and heavy regional transports. The Volvo Buses segment offers city and intercity buses, coaches, and chassis. The Volvo Penta segment manufactures engines and drive systems for marine applications, as well as for leisure and commercial craft; and industrial engines for irrigation pumps, generator units, and other application areas. The Volvo Construction Equipment segment develops, manufactures, and markets equipment for construction and related industries. Its products include wheel loaders, hydraulic wheeled and crawler excavators, articulated haulers, road machinery graders, and various compact equipments. The Volvo Aero segment offers components for aircraft engines and space rockets, as well as various services for the aerospace industry. The Volvo Financial Services segment engages in customer and dealer financing, treasury management, and property management activities. The company sells its products and services through owned and independent dealers. Volvo was founded in 1915 and is headquartered in Goteborg, Sweden.

Business Analyst (Master Thesis)

INID AB

Business Development

Risk Management Association

Additional Experience:             

-    Certified: "Future Leader"
-    Situational Leadership II
-    Personal Mentor during career
-    Coaching Management Degree

Activities

Military Service

Group Leader

Atomize changes how Revenue Management is done! 

Atomize is the new rising star within the field of Hotel Revenue Management. Headquartered in Sweden, Atomize helps hotels around the globe to maximize their revenue, by dynamically set the optimal price, down per room type.
 
Considering its relatively recent entry to the hospitality scene, Atomize is already used in more than 50 countries, across 5 continents, by hotel properties in the wide range from 40 to 1250 rooms.
 
Atomize is set to be the world leader in Automatic Revenue Management.

Alexander holds a Masters Degree in International Business from Gothenburg School of Economics and Commercial Law, Sweden. 

He is former CEO of Admeta which on July 22, 2014 was acquired by WideOrbit and from that date was a fully owned subsidiary of WideOrbit, where Alexander up until becoming CEO of Atomize was part of the WideOrbit management team. 

Significant experience and skills of corporate leadership & strategy, sales management, entrepreneurship, coaching and business development. 

Alexander is result and client oriented by nature. Great entrepreneurship mentality with an impressive business acumen.

Passion and genuine interest for everything digital and technology in general. Alexander is into sports - a team player with a winner mentality.

A true believer of the value of personal venues in the establishment of successful and long lasting business relationships.

Taplio

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