The Mentoring Club

https://www.mentoring-club.com/the-mentors/alexander-heinle

Mentor

Zavvy

Head of Marketing

Helping innovative people teams take engagement, performance, and development to the next level.

Marketing Lead

Microsoft

Retail marketing role for all Xbox and gaming products. 
- Point of Sale strategy & optimization
- Brand representation in omni-channel retail environment
- Development and landing of marketing plans & campaigns
- Project owner Xbox Interactive Studio - bringing interactive live streaming content to retail

Channel Marketing Manager Xbox

Focus on Business Intelligence & Marketing for the consumer market in D/ A/ CH.
- Business Intelligence for the computing device market in DACH, responsible for all Windows-related data in the consumer business
- Event management - organisation of briefing event for internal and external partners in preparation of Windows Mixed Reality devices launch
- Support in large retail project to optimize customer experience and tackle choice paralysis
- Internal communication

Working Student Windows Category Sales Management

- Business Intelligence for the German gaming market
- Internal communication
- Social media project management 
- Creation of visual assets and documents
- Translations

Intern Category Management Xbox

Self-employed

Activities included
- Founding and setup of business (GbR)
- Development of affiliate marketing strategy
- Website concept, design, creation
- Content creation
- Administative tasks
- Search Engine Optimization Offpage/ Onpage

Affiliate Marketing Publisher

foodora - Rocket Internet

During my internship, foodora (initially knnown as Volo) scaled their service from one German city to 15 locations, launching in 10 countries. Joining the team at such a crucial point in time was highly exciting, and provided many fascinating challenges and experiences going along. Being responsible for social media and marketing strategy, I operated all German social channels, plus briefed and coordinated the teams in all other markets. 

My responsibilities included...
- Global setup and coordination social media
- Development and application of social media strategy
- Involvement in brand development
- Creation and active management of social media channels in Germany, including community management
- Content creation for CRM activities
- Idea creation and execution of marketing/PR events

Intern Marketing & Social Media

xpose360 GmbH

- Online marketing concept development (SEO, tracking, analyses, presentations, etc.)
- Creation of competition and market analyses
- Customer care and consulting
- Active Execution of online marketing & SEO activities
- Reporting and monitoring of activities (internal and to customers)
- Self-contained education and conference visits with the xpose360 team
- Coordination with various, external suppliers

Working Student Online Marketing

nupian

Student worker position with a lot of freedom to provide basic marketing & strategic activities to a small but growing business.
- Brand management and competition analysis
- Search Engine Optimization
- Concept & design for website relaunch
- Google adwords strategy
- Software documentation

Working Student Marketing

Kernkompetenzzentrum FIM

Marketing for the elite master's program Finance and Information Management. 
Activities included
- Online marketing and content management
- Website optimization
- Print marketing 
- Event management
- Contact for international inquiries

Taplio

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Taplio

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